Anderson Hayes
Richmond,VA
Summary
Accomplished Communications Director with a proven track record at Virginia Health Catalyst, enhancing brand presence through strategic leadership and innovative marketing strategies. Expert in media relations and brand management, leveraging skills in Adobe Suite and community engagement to elevate organizational reputation. Demonstrated success in cultivating media relationships, executing digital transformations, and significantly increasing media coverage and community engagement. Highly motivated professional dedicated to multi-platform content development, media production, and public relations.
Overview
4
4
years of professional experience
Work History
Communications Director
Virginia Health Catalyst
10.2023 - Current
- Managed, directed, and integrated comprehensive media and public relations services, providing strategic leadership and recommendations.
- Developed and managed the implementation of internal and external communications and marketing strategies, including online and social media components.
- Organized and managed high-profile press and marketing for community engagement initiatives in conjunction with leadership.
- Enhanced the organization’s reputation through innovative channels and consistent messaging across all communications platforms.
- Cultivated and maintained relationships with media and influential professionals, organizing interviews and press releases to promote services and initiatives.
- Tracked and influenced media coverage, ensuring brand consistency and maximizing presence across web, TV, and social media.
- Provided grant writing and media relations support, as needed.
Owner
For Our Loving Kulture Productions
02.2020 - Current
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Collaborated with clients to plan, design, and release audio and visual content, enhancing brand presence.
- Developed and executed digital marketing strategies, managing website projects from conception to launch.
- Produced, edited, and mixed podcast episodes and weekly video content, providing live-streaming content with engaging graphics.
Senior Manager of Communications and Community Eng
NextUp RVA
02.2023 - 10.2023
- Executed an integrated social media strategy, revamped the organization’s website, and managed the communications budget.
- Provided strong leadership to enhance team productivity and morale.
- Tracked project progress and implemented style guidelines for content creation, ensuring accurate representation of the brand.
- Developed and executed a five-year strategic plan, managing communication budgets and fostering long-term relationships.
Communications Manager
NextUp RVA
01.2022 - 02.2023
- Revamped the organization's website, executed social media strategies, and tracked project progress.
- Implemented a project management tool for program services, creating a search tool for community afterschool programs.
- Increased media coverage for company announcements through targeted press release distribution.
Account Executive
The Hodges Partnership
01.2021 - 12.2021
- Developed and executed communication strategies, managing public relations campaigns and media outreach.
- Collaborated on the production and launch of multi-platform campaigns, performing research and market analysis.
Education
Master of Arts - Media And Communications
Norfolk State University
Norfolk, VA05.2021
Bachelor of Science - Physics
Hampton University
Hampton, VA05.2013
Skills
- Strategic Leadership
- Media and Public Relations
- Internal and External Communications
- Marketing Strategy
- Community Engagement
- Public Information Management
- Media Relations
- Brand Management
- Adobe Premiere Pro
- Adobe Photoshop
- Adobe Audition
- Audacity
- Canva
- Cision
- Constant Contact
- Critical Mention
- Falconio
- Google Suite
- HubSpot
- MailChimp
- Microsoft Office
- Mondaycom
- ProTools
- WordPress
Timeline
Communications Director
Virginia Health Catalyst
10.2023 - Current
Senior Manager of Communications and Community Eng
NextUp RVA
02.2023 - 10.2023
Communications Manager
NextUp RVA
01.2022 - 02.2023
Account Executive
The Hodges Partnership
01.2021 - 12.2021
Owner
For Our Loving Kulture Productions
02.2020 - Current
Master of Arts - Media And Communications
Norfolk State University
Bachelor of Science - Physics
Hampton University
Similar Profiles
Kirk SullivanKirk Sullivan
Case Manager II (CMII) at Catalyst Behavioral HealthCase Manager II (CMII) at Catalyst Behavioral Health
Dr. Shwetha AshokDr. Shwetha Ashok
Internship Student at Swasti Health CatalystInternship Student at Swasti Health Catalyst
Sreedhar DiviSreedhar Divi
Agile Project Manager at Health CatalystAgile Project Manager at Health Catalyst