ANDISWA MCKEOWN
Hellertown,PA
Summary
High-performing Communications Specialist with solid experience in networking, marketing and communications. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients.
Overview
9
9
years of professional experience
Work History
Trade Marketing Communications Manager
Continental Tire South Africa
01.2023 - 10.2023
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
- Streamlined internal communication processes by creating a centralized information hub for employees.
- Innovated new approaches to storytelling by utilizing multimedia platforms such as video or podcasts.
- Collaborated with other departments to develop integrated branding and public relations strategies.
Personal Assistant to GM & Internal Communications
Continental Tire South Africa
08.2018 - 12.2022
- Maintained appropriate filing of personal and professional documentation.
- Oversaw personal and professional calendars and coordinated appointments for future events.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Implemented a feedback mechanism to gauge employee satisfaction with internal communications efforts, leading to continuous improvements.
- Created compelling content for various communication channels, resulting in increased collaboration and productivity.
- Supported the Director of Transformation & Diversity by creating engaging material to raise awareness and promote the company's Diversity, Equality & Inclusion efforts.
- Acted as PR & Communications Manager for four months while the incumbent was on maternity leave
- Maintained an up-to-date internal communications calendar, ensuring timely distribution of announcements and information.
Client Service Representative
Magnetic Storm
06.2017 - 01.2018
- Delivered outstanding customer service by maintaining a professional demeanor during high-pressure situations.
- Responded to customer calls and emails to answer questions about products and services.
- Maintained detailed records of client interactions, allowing for better understanding of needs and preferences for future engagements.
- Developed strong relationships with clients through proactive outreach and regular check-ins on progress and satisfaction.
Public Relations Officer
Baxter Theartre
12.2015 - 12.2016
- Forged strong media relationships to further public relations goals.
- Produced and distributed internal and external communications.
- Developed strong relationships with key influencers and stakeholders within the industry.
- Achieved positive media placements by writing compelling press releases, articles, and opeds.
Marketing Manager
Mustard Seed Relationship Marketing
07.2014 - 06.2015
- Boosted brand awareness while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Education
Bachelor of Arts - Film Studies & Media And Writing
University of Cape Town
Cape Town, South AfricaPostgraduate Diploma - Marketing
University of Cape Town
Cape Town, South AfricaSkills
Brand Messaging
Internal Communications
Content Development
Press releases
Marketing Communications
Campaign coordination
Web Content Management
Creating collateral
Timeline
Trade Marketing Communications Manager
Continental Tire South Africa
01.2023 - 10.2023
Personal Assistant to GM & Internal Communications
Continental Tire South Africa
08.2018 - 12.2022
Client Service Representative
Magnetic Storm
06.2017 - 01.2018
Public Relations Officer
Baxter Theartre
12.2015 - 12.2016
Marketing Manager
Mustard Seed Relationship Marketing
07.2014 - 06.2015
Bachelor of Arts - Film Studies & Media And Writing
University of Cape Town
Postgraduate Diploma - Marketing
University of Cape Town
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