Summary
Overview
Work History
Education
Skills
Languages
Work Availability
Timeline
Andre Luis Chacon De Freitas

Andre Luis Chacon De Freitas

Redding,CA
“We can do anything we want to do if we stick to it long enough.”
Helen Keller

Summary

Commercial Executive | Sales | Business Unit Qualifications Senior Executive with solid experience as a business leader in Commercial and Sales areas, for both B2B and B2C markets, acquired in large companies such as Melitta South America, Johnson & Johnson, Bunge Brasil, L'Oreal Brasil, Mars Brasil, Kraft Foods and Unilever, performing complex responsibilities with strict governance models. Mastery of commercial area and understanding of business environments, with strong ability in critical analysis, building objective plans, reviewing processes and approaches, Key Accounts channel vision, in order to promote the construction of collaborative plans with business partners, customers and suppliers aiming to achieve results for the organization. Solid knowledge of different business areas, such as: strategic planning, management of different direct and indirect national and regional retail channels, Key Accounts, Cash & Carry, distributors, wholesalers, market intelligence and customer service, project management, focused on increasing sales, gaining market share and distribution, mitigating impacts of commercial structure and P&L, Focusing on greater profitability. Experience conducting and maintaining relationships with customers, suppliers, and partners, negotiating contracts, identifying expansion opportunities, reviewing processes for greater efficiency, improving service levels, customer satisfaction, and cost reduction. Proven track record in assembling, managing, engaging, and leading high-performance teams, directing and developing individuals, implementing area policies, coordinating the execution of respective action plans, and integrating the work of teams under my responsibility, with a focus on identifying talents and forming successors, seeking sustainable results in the organization. A bilingual individual with a background in leading portfolio strategy and identifying competitors across multiple sectors.

Overview

25
25
years of professional experience

Work History

Commercial Director

Melitta South America
São Paulo, SP
10.2019 - 12.2022
  • Leading a US$ 550 million business at Melitta South America, with a team of 9 direct reports (managers) in Sales, Trade Marketing, Sales Administration, Market Intelligence, Food Service, Export (South America), and e-commerce (eRetailing), and a budget of US$ 60 million
  • Representing the commercial area on the Board of Directors.

Commercial Director

Johnson & Johnson Medical Devices Brasil
São Paulo, SP
08.2017 - 07.2019
  • I led the commercial area of the Medical Devices Division, with a US$ 200 million of revenue, which represents 1/3 of J&J in Brazil with a budget of US$ 38 million
  • I represented the area in the Board of Directors with a team of 6 direct reports (managers).

National Sales Executive

Bunge Brasil
São Paulo, SP
02.2015 - 08.2017
  • I led a business of US$ 900 million in oils and food, and a budget of US$ 70 million, with 10 direct reports (Managers) in sales and Trade Mkt, with a strong focus on improving sales structure efficiency and increasing market share, with a review of the distribution model and collaborative plans in Key Accounts and Retail, in partnership with the Marketing area.

Regional Sales Director (BU)

L´Oreal Brasil
São Paulo, SP
02.2014 - 02.2015
  • I led the largest business Unit at L'Oreal Brazil (DPGP BU SP) with a team of 5 direct managers
  • I was responsible for redesigning a shift in focus towards execution, with a structured sales metrics (KPIs) direction, constructing a model of strategic and profitable market performance.

Divisional Manager South & Southeast - Sales

Mars Brasil
Campinas, SP
12.2012 - 01.2014
  • I worked in various strategic positions and regions at Mars Brazil, with teams of Managers and Coordinators in all regions of Brazil, leading strategic projects in Go-to-market
  • I visited several countries around the world, such as Russia, Mexico, Colombia, and the USA, in search of benchmarks and reverse logistics, always with gains in efficiency and sales, with a strong focus on people development.

Distributor Development Manager (SP)

Kraft Foods Brasil S/A.
São Paulo, SP
07.2006 - 11.2007
  • I worked on developing Distributors and Retailers in the North, Northeast, and São Paulo, leading teams and building strategies
  • I participated in Business Unit construction projects, focusing on the revision and efficiency of commercial structures, in search of greater business growth, with clear business metric management.

Education

Bachelor - Business Administration

12.2023

Some College (No Degree) - Design Thinking To Innovation

Darden School of Business, Charlottesville, VA
08.2023

Dist.Channel Management - Chicago -

Kellogg School of Management
01.2019

The Complete Skilled Negotiator – The GAP Partnership - São Paulo -

01.2014

MBA - Finance

FGV
01.2009
no final Project delivered

MBA - Business Management

IBMEC / UNP, São Paulo
01.2003

Bachelor - Science Geography

Universidade Federal do RN - UFRN
01.2001

Skills

  • Business Acumen
  • Stakeholder Negotiations
  • Attention to Detail
  • Marketing Plans
  • Budget Management
  • Strategic Brand Management
  • Proficient in Salesforce, SAP and Office
  • Written and Verbal Communication
  • Commercial Strategy Implementation
  • Forecasting
  • Critical Thinking
  • Performance Evaluations
  • Training and Mentoring
  • Presentations
  • Sales Skills
  • Detailed Business Plans
  • Effective Customer Communication
  • Team Building
  • Market Identification
  • Financing Coordination
  • FMCG
  • Medical Devices
  • Food Service
  • GTM strategy
  • ESG Implementation
  • Task Delegation
  • Training and mentoring
  • Sales skills

Languages

  • Fluent in English and Intermediate Spanish.
  • Work Availability

    monday
    tuesday
    wednesday
    thursday
    friday
    saturday
    sunday
    morning
    afternoon
    evening
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    Timeline

    Commercial Director - Melitta South America
    10.2019 - 12.2022
    Commercial Director - Johnson & Johnson Medical Devices Brasil
    08.2017 - 07.2019
    National Sales Executive - Bunge Brasil
    02.2015 - 08.2017
    Regional Sales Director (BU) - L´Oreal Brasil
    02.2014 - 02.2015
    Divisional Manager South & Southeast - Sales - Mars Brasil
    12.2012 - 01.2014
    Distributor Development Manager (SP) - Kraft Foods Brasil S/A.
    07.2006 - 11.2007
    - Bachelor, Business Administration
    Darden School of Business - Some College (No Degree), Design Thinking To Innovation
    Kellogg School of Management - Dist.Channel Management - Chicago,
    - The Complete Skilled Negotiator – The GAP Partnership - São Paulo,
    FGV - MBA, Finance
    IBMEC / UNP - MBA, Business Management
    Universidade Federal do RN - UFRN - Bachelor, Science Geography
    Andre Luis Chacon De Freitas