Summary
Overview
Work History
Education
Skills
Timeline
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Andre Luis Chacon Freitas

Andre Luis Chacon Freitas

Commercial Director
Redding,CA

Summary

Commercial Executive | Sales | Business Unit Highly motivated Senior Executive with solid experience as a business leader in Commercial and Sales areas, for both B2B and B2C markets, acquired in large companies such as Melitta South America, Johnson & Johnson, Bunge Brazil, L'Oreal Brazil, Mars Brazil, Kraft Foods and Unilever, performing complex responsibilities with strict governance models. Mastery of commercial area and understanding of business environments, with strong ability in critical analysis, building objective plans, reviewing processes and approaches, Key Accounts channel vision, in order to promote the construction of collaborative plans with business partners, customers and suppliers aiming to achieve results for the organization. Solid knowledge of different business areas, such as: strategic planning, management of different direct and indirect national and regional retail channels, Key Accounts, Cash & Carry, distributors, wholesalers, market intelligence and customer service, project management, focused on increasing sales, gaining market share and distribution, mitigating impacts of commercial structure and P&L, Focusing on greater profitability. Experience conducting and maintaining relationships with customers, suppliers, and partners, negotiating contracts, identifying expansion opportunities, reviewing processes for greater efficiency, improving service levels, customer satisfaction, and cost reduction. Proven track record in assembling, managing, engaging, and leading high-performance teams, directing and developing individuals, implementing area policies, coordinating the execution of respective action plans, and integrating the work of teams under my responsibility, with a focus on identifying talents and forming successors, seeking sustainable results in the organization. A bilingual individual with a background in leading portfolio strategy and identifying competitors across multiple sectors.

Overview

26
26
years of professional experience
1
1
Language

Work History

Commercial Director

Melitta South America, São
10.2019 - 12.2022
  • Leading a US$ 550 million business at Melitta South America, with a team of 9 direct reports (managers) in Sales, Trade Marketing, Sales Administration, Market Intelligence, Food Service
  • Export (South America), and e-commerce (e-Retailing), and a budget of US$ 60 million
  • Representing the commercial area on the Board of Directors.

Commercial Director

Johnson & Johnson Medical Devices Brazil, São Paulo
, SP
08.2017 - 07.2019
  • I led the commercial area of the Medical Devices Division, with a US$ 200 million of revenue, which represents 1/3 of J&J in Brazil with a budget of US$ 38 million
  • I represented the area in the Board of Directors with a team of 6 direct reports (managers).

National Sales Executive

Bunge Brazil, São Paulo
02.2015 - 08.2017
  • I led a business of US$ 900 million in oils and food, and a budget of US$ 70 million, with 10 direct reports (Managers) in sales and Trade Mkt, with a strong focus on improving sales structure efficiency and increasing market share, with a review of the distribution model and collaborative plans in Key Accounts and Retail, in partnership with the Marketing area.

Regional Sales Director

L´Oreal Brazil, São, L'Oreal
Paulo, SP
02.2014 - 02.2015
  • I led the largest business Unit at, Brazil (DPGP BU SP) with a team of 5 direct managers
  • I was responsible for redesigning a shift in focus towards execution, with a structured sales metrics (KPIs) direction, constructing a model of strategic and profitable market performance.

Divisional Manager

South & Southeast
Campinas, SP
12.2012 - 01.2014
  • I worked in various strategic positions and regions at Mars Brazil, with teams of Managers and
  • Coordinators in all regions of Brazil, leading strategic projects in Go-to-market
  • I visited several countries around the world, such as Russia, Mexico, Colombia, and the USA, in search of benchmarks and reverse logistics, always with gains in efficiency and sales, with a strong focus on people development.

Distributor Development Manager

Kraft Foods Brazil S/A, São
Paulo, SP
07.2003 - 11.2007
  • I worked on developing Distributors and Retailers in the North, Northeast, and São Paulo, leading teams and building strategies
  • I participated in Business Unit construction projects, focusing on the revision and efficiency of commercial structures, in search of greater business growth, with clear business metric management.

Sales Associate

Unilever Brasil
Natal, RN
06.1997 - 08.2003
  • I had different sales positions, across various channels and products.
  • Spearheaded successful sales strategies for existing and new products across specified territory.

Education

No Degree - Business Administration

Darden School of Business
Charlottesville, VA
06.2023 - 08.2023

Dist - Channel Management

Chicago Kellogg School of Management
January 2019

No Degree -

The GAP Partnership

MBA - Finance

FGV
January 2009

MBA - Business Management

IBMEC / UNP
January 2003

Bachelor - Science Geography

Universidade Federal do RN
January 2001

Skills

  • Business Acumen
  • Stakeholder Negotiations
  • Attention to Detail
  • Marketing Plans
  • Budget Management
  • Strategic Brand Management
  • Proficient in Salesforce, SAP and Office
  • Written and Verbal Communication
  • Commercial Strategy Implementation
  • Forecasting
  • Critical Thinking
  • Performance Evaluations
  • Training and Mentoring
  • Presentations
  • Sales Skills
  • Detailed Business Plans
  • Effective Customer Communication
  • Team Building
  • Market Identification
  • Financing Coordination
  • FMCG
  • Medical Devices
  • Food Service
  • GTM strategy
  • ESG Implementation
  • Task Delegation

Timeline

No Degree - Business Administration

Darden School of Business
06.2023 - 08.2023

Commercial Director

Melitta South America, São
10.2019 - 12.2022

Commercial Director

Johnson & Johnson Medical Devices Brazil, São Paulo
08.2017 - 07.2019

National Sales Executive

Bunge Brazil, São Paulo
02.2015 - 08.2017

Regional Sales Director

L´Oreal Brazil, São, L'Oreal
02.2014 - 02.2015

Divisional Manager

South & Southeast
12.2012 - 01.2014

Distributor Development Manager

Kraft Foods Brazil S/A, São
07.2003 - 11.2007

Sales Associate

Unilever Brasil
06.1997 - 08.2003

Dist - Channel Management

Chicago Kellogg School of Management

No Degree -

The GAP Partnership

MBA - Finance

FGV

MBA - Business Management

IBMEC / UNP

Bachelor - Science Geography

Universidade Federal do RN
Andre Luis Chacon FreitasCommercial Director