Andre Moreau
Baton Rouge,LA
Summary
Emmy-winning TV news anchor, reporter; 2023 TV Lifetime Achievement Award, Louisiana Association of Broadcasters. Extensive frontline live coverage of weather events, hurricanes, earthquakes, wildfires, oil spills and theatre shootings. Proven track record as anchor of #1 ranked 10pm U.S. newscast. Career progression from local sports anchor (WAFB-TV Baton Rouge) to news anchor in major market in five years (Fox2 Detroit) + 10 years anchor/reporter KCAL9 (Los Angeles) CBS8 (San Diego). Movement into positions of prime anchor and news manager/skilled team leader. Accomplished writer/editor across multiple platforms. . High-profile public speaker for large-scale community events. Ambitious News Anchor witth excellent on-camera skills. Adept at both teleprompter use and ad-libbing for dynamic story reporting. Committed to bringing audiences accurate and interesting breaking news.
Overview
16
16
years of professional experience
Work History
Andre Moreau Media/Social Media Specialist
Self-employed
Baton Rouge, LA
01.2016 - Current
- Built and maintained positive relationships with public by utilizing strategic plans.
- Generated media relations buzz around new product launches with strategic teaser content and exclusive reveals.
- Established credibility and maintained authenticity across all branded content on social media and persuaded others by virtue of authenticity and reach. 18 second reel for LALALEAF lip balm reached 15,833 accounts, 29k initial plays, 8k replays.
- Created compelling media kit and secured highly-visible statewide TV, radio and newspaper interviews for Ukraine native and former LSU basketball star Roman Rubchenko. Two week media tour of Louisiana and Washington D.C. emphasized importance of Ukraine Aid Package. Tracked campaign engagement on social media.
Anchor/Managing Editor
Louisiana Public Broadcasting
Baton Rouge, LA
03.2017 - 05.2023
- Boosted ratings and empathetically raised awareness about hurricane ravaged regions by creating, producing and anchoring on location newscasts following two worst Louisiana hurricanes.
- Secured and conducted interviews with city and national political leaders, business leaders and residents.
- Enhanced LPB brand awareness with community-caring campaigns and stories.
- Coverage exposed cracks in federal disaster response system's failure to deliver recovery money in time. Louisiana Left Behind/Hurricane Laura: One Year Later and Paradise in Peril: Grand Isle also examined role of climate change and physical, mental and financial consequences. Examined proposed solutions to manage Louisiana's changing and eroding landscape.
- Mentored junior anchors and reporters, sharing industry expertise to foster career growth within organization.
- Show producer, writer. Efficient leader of staff of 15 to create weekly statewide TV news broadcast featuring topics and news specific to Louisiana.
Adjunct Journalism Professor
LSU
Baton Rouge, LA
01.2019 - 05.2019
- Increased course relevance by incorporating real-world examples from TV news career. Taught TV, print and social media journalism.
- Evaluated and supervised student activities and performance levels to provide reports on academic progress.
- Identified research opportunities for students, assisting with gathering data and drawing conclusions for projects.
Prime News Anchor
WAFB-TV
Baton Rouge, LA
07.2008 - 09.2016
- Boosted ratings by consistently delivering accurate, timely news updates and captivating stories. Co-anchored market dominant daily newscasts and anchored top-nationally ranked 10pm newscast.
- Developed relationships with sources and contacts to gain additional insight.
- Utilized social media platforms to interact with viewers and promote upcoming stories, increasing audience engagement and brand visibility.
- Participated in editorial meetings and pitched story ideas and content.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Participated in promotional events on behalf of station, fostering goodwill within community and establishing positive relationships with viewers.
- ADDITIONAL anchor/reporter positions: NBC4, Columbus, FOX2, Detroit, KCAL9 Los Angeles, CBS8 San Diego
Education
Bachelor of Science - Journalism
Louisiana State University And A&M College
Skills
- Deadline-oriented
- Investigative skills
- Research proficiency
- Script Writing
- Fact-checking expertise
- Social media proficiency
- Copy Editing
- Improvisation
- AP style expert
- Studio /Field anchoring
- Investigative reporting
- Breaking News Coverage
- Story pitching
Affiliations
- Louisiana Association of Broadcasters
- NATAS Suncoast Regional EMMY Awards
- Renand Foundation, Help for Haiti
- Joni and Friends Louisiana
Accomplishments
- Earned 2023 Lifetime Achievement Award for outstanding television news by Louisiana Association of Broadcasters.
- Won Emmy for anchoring live wall to wall coverage of San Diego wildfires.
- Honored with Special Achievement Award by America's Wetland Foundation for ongoing coverage of Louisiana's vanishing coast.
- Asked to serve as host of Red Stick Revelry, Baton Rouge's signature New Year's Eve event; hosted event for 10 years (2013-2023).
- Named Honorary Chairman of the Baton Rouge Bicentennial Celebration; hosted photography exhibit titled Baton Rouge: A Bicentennial View.
- High-profile speaker for large-scale public events.
Timeline
Adjunct Journalism Professor
LSU
01.2019 - 05.2019
Anchor/Managing Editor
Louisiana Public Broadcasting
03.2017 - 05.2023
Andre Moreau Media/Social Media Specialist
Self-employed
01.2016 - Current
Prime News Anchor
WAFB-TV
07.2008 - 09.2016
Bachelor of Science - Journalism
Louisiana State University And A&M College
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