ANDREA BERRY
Whites Creek,TN
Summary
Proven senior executive with 25+ years in P&L leadership for global media content production and distribution. Led digital transformations, developed revenue initiatives, and rebuilt operational strategies, enhancing partner relationships. Key contributor to launching over 10 networks, managing budgets exceeding $50 million, and negotiating contracts. Awarded four Technical Emmys for collaborative leadership and impactful project execution.
Overview
33
33
years of professional experience
Work History
Vice President
BLR Center for Flourishing Communites
Chicago, Illinois
06.2026 - Current
Independent Board Director
Tagboard
Seattle, Washington
04.2024 - Current
Founder & Chief Executive Officer
The G.A.P. Media Consulting Group, Inc.
Nashville, Tennessee
06.2016 - Current
- Launched a media consultancy service, developing and executing strategic initiatives for clients focused on live and non-live productions supporting various categories, facilities, and operational structures.
- Develop and execute strategic plans for start-ups and established media clients; operationalize their vision and mission to establish policies and procedures, implement systems and workflows to meet business objectives.
- Launched cable and broadcast television networks and developed Digital Media Management initiatives to expand client reach and engagement.
- Introduce and implement technological innovations to content development and production process to provide a “unique visual difference” for sports and entertainment programming.
- Evaluated business strategies for clients, analyzing working capital, capital projects, process workflows, economic inefficiencies, and identifying new business opportunities to enhance overall effectiveness.
- Leveraged broadcast media communications expertise to cultivate strategic partnerships between clients and agencies, strengthening collaborative efforts.
- Featured conference speaker, moderated panel discussions, and conducted corporate coaching and other seminars.
EVP and General Manager, Operations and Technology
NBC Universal Telemundo and LATAM
Miami, Florida
11.2021 - 01.2026
Senior Vice President & General Manager, Television, Film & Broadcast Division
Production Resource Group, LLC (PRG)
Los Angeles, CA
02.2019 - 10.2021
- Recruited to lead the repositioning and transformation of a multi-million-dollar industry-leading business unit that provides media & entertainment technology, facilities, and production services (live and virtual) to major studios, networks, sports leagues, production companies, and consumer brands.
- Developed and oversaw strategic pivot of services in response to COVID-19 pandemic; repositioned equipment and services to support first responders and large facilities.
- Built and cultivated new business partner and client relationships while leveraging existing contacts to drive revenue growth.
- Identified and implemented operational efficiencies; scaled sales and new business development functions while collaborating with engineering team to manage inventory across facilities globally.
Senior Vice President, Broadcast Media Services
FOX Networks Group
Los Angeles, CA
01.2004 - 01.2016
- Progressively promoted through executive leadership roles overseeing broadcast operations, field technical operations, transmission, media services, technology transformation, and live production across FOX Network, FOX Sports, FOX Sports Net, FX Networks, and regional and cable networks.
- Managed Broadcast Operations and Transmission supporting programming and commercial content generating more than $5B annually, overseeing three 24/7 technical facilities with approximately $50M in annual operating budgets and organizations of up to 800+ staff and freelancers.
- Directed approximately $20M in technology transformation initiatives, transitioning multiple FOX facilities from tape-based to file-based digital environments and launching a centralized Media Services Department with asset-management tools and technical broadcast support.
- Implemented a new revenue-generating operational system that improved organizational efficiency by 40% and contributed approximately $15M in incremental revenue and labor-related savings through client portfolio growth and operating efficiencies.
- Collaborated with Engineering, IT, Production, Broadcast Operations, manufacturers, and technology partners to design and deploy customized DALET and Vizrt systems, establishing metadata architecture, intellectual-property security, and content storage protocols while leading technology adoption and training for 450+ staff and freelancers.
- Co-led a $16M capital expansion, increasing master-control capabilities from 10 to 16 automated facilities, and launched 10 HD cable channels for playout origination from FOX's Los Angeles facility.
- Led Field Technical Operations across FOX Sports and FOX Sports Net, supporting national programming and up to 19 regional sports networks and providing technical production oversight for more than 5,000 live telecasts, including the NFL, MLB, NASCAR, NHL, and NBA.
- Led FOX Sports' transition to high-definition production, negotiating mobile-unit agreements and partnering with manufacturers and production vendors to design and build HD trucks to FOX technical specifications.
- Transitioned FOX's patented real-time FOX BOX scoring technology from an outside vendor to an internal operation, generating more than $1M in annual savings.
- Served on the executive management team that launched the FOX Sports Regional Networks nationwide, initially comprising 13 regional channels and more than 4,000 annual live and non-live sporting events, while introducing new production technologies across professional and collegiate sports organizations and venues.
- Led installation of professional stadium lighting at six PAC-12 football venues, generating approximately $5M in savings over the broadcast contract and creating an additional revenue stream by renting the systems to competing broadcasters.
- Directed multimillion-dollar operating and capital budgets and negotiated strategic agreements with technology providers, mobile-production companies, vendors, and organized labor, including DGA, NABET, IBEW, and IATSE.
Director, Technical Operations
WBBM TV, CBS-Owned Station
Chicago, IL
01.1994 - 01.1996
- Directed technical aspects of station’s contribution to 1996 Democratic Convention in Chicago, ensuring successful broadcast operations.
- Oversaw multi-million-dollar capital projects that enhanced live and non-live programming capabilities at the station.
- Led Engineering & Operations team of staff engineers, administrators, and union technicians at third-largest CBS-owned station in US, ensuring smooth operations.
Education
BS - Computer Science, Minor Electrical Engineering
Illinois Institute of Technology
Executive Certification - Management and Leadership
Massachusetts Institute of Technology
Executive Certification - New Media Management
University of Southern California
Personal Information
Title: CHIEF BROADCAST & DIGITAL MEDIA STRATEGIST
AWARDS
Illinois Institute of Technology’s University Hall of Fame Inductee, 2021, Sports Broadcasting Hall of Fame, Sports Video Group, 2016, STEM Leadership in Media Award, Alliance for Women in Media, Women with Solutions, 2014, Technology Leadership Award, Broadcast, Cable Magazine, 2013, Women in Technology Leadership Award, TV News Check, 2012
Affiliations
- National Association of Broadcasters Education Foundation (NABEF), Board Member
- Sports Video Group, Executive Committee and Diversity, Equity, and Inclusion Chair
- Illinois Institute of Technology, Board of Trustees and Life Trustee
- Illinois Institute of Technology, Chair, Alumni Board of Directors, 2012-2018
- DuSable African American Museum (Chicago), Board of Trustees
- National Society of Black Engineers (NSBE), Professional Member
- Women in Sports & Events (WISE), Member
- Young Ambassadors Leadership Academy, Board Member
- African American Board Leadership Institute, Graduate
- Los Angeles African American Women’s Public Policy Institute (LAAAWPPI)
- Jack and Jill of America Inc, Member since 2007
Timeline
Vice President
BLR Center for Flourishing Communites
06.2026 - Current
Independent Board Director
Tagboard
04.2024 - Current
EVP and General Manager, Operations and Technology
NBC Universal Telemundo and LATAM
11.2021 - 01.2026
Senior Vice President & General Manager, Television, Film & Broadcast Division
Production Resource Group, LLC (PRG)
02.2019 - 10.2021
Founder & Chief Executive Officer
The G.A.P. Media Consulting Group, Inc.
06.2016 - Current
Senior Vice President, Broadcast Media Services
FOX Networks Group
01.2004 - 01.2016
Director, Technical Operations
WBBM TV, CBS-Owned Station
01.1994 - 01.1996
BS - Computer Science, Minor Electrical Engineering
Illinois Institute of Technology
Executive Certification - Management and Leadership
Massachusetts Institute of Technology
Executive Certification - New Media Management
University of Southern California