ANDREA CABASSA BARSY
New York,NY
Summary
I am a creative, passionate, driven, and goal oriented professional with a major in Drama and minors in Business of Entertainment targeted towards Music Business and Producing for Film and TV. I have experience in the live music industry along with assisting in productions, media marketing, promotions,customer service, and sales management.
Overview
1
1
Certification
Work History
Store Lead | Sales Manager
787 COFFEE
- Spearheaded recruitment, conducting interviews, evaluating candidates, and making strategic hiring decisions to build a dynamic sales team and cultivate a high-performance culture through mentorship, coaching, and performance management initiatives
- Trained new hires on recipe execution and store operations, enhancing team efficiency
- Developed and executed strategies to maximize sales performance and achieve company objectives, leveraging data-driven insights and market trends
- Orchestrated weekly strategy meetings to foster collaboration and innovation, facilitating discussions aimed at enhancing customer experience and driving sustainable growth
- Monitored and analyzed key performance indicators such as average sales, net sales, and gross sales, meticulously tracking progress towards predetermined goals
- Implemented sales strategies, increasing monthly revenue by 12% through targeted customer engagement
- Streamlined inventory management, reducing stock outs by 20% and ensuring product availability.
Artist Relations Coordinator | Producer
GASOLINA ENTERTAINMENT
- Serve as a liaison between GE and its talent roster, providing seamless communication between artists, venues, and industry stakeholders, enhancing event coordination and artist satisfaction
- Conducted in-depth analysis of artist digital presence, leveraging data to improve talent selection and boost concert attendance
- Streamlined concert production logistics, ensuring seamless coordination from talent booking to event execution, reducing operational costs by 10%
- Managed comprehensive event budgets, meticulously tracking expenses to ensure cost-effective production without compromising quality
- Monitored event timelines and logistics, ensuring all aspects of production adhered to strict schedules and quality standards
- Coordinated with the venue to organize soundcheck, schedule band load-ins, line checks, and adhere to artists’ needs in preparation for the event.
Student Fundraiser
NYU Phonathon
- Served as an ambassador by establishing an open line of communication between the University and its supporters
- Build relationships with alumni to secure donations, enhancing university support and resources
- Called constituents to build personal rapport, updated demographic information, and acquired donations to the Annual Fund
- Analyzed call outcomes and donor data, optimizing strategies to improve donation rates
- Collaborate with team to develop effective communication strategies for consistent donor experience
- Handled personal information with extreme confidentiality.
Crew Member
AMC Village 7
- Issued receipts, refunds, credits, or changes due to customers
- Assisted customers by providing information and resolving their complaints
- Maintained clean and orderly checkout areas and completed other general cleaning duties.
Promoter
TACTICO Advertising Company
- Increase brand awareness through promotions, driving fan engagement and interest
- Develop marketing materials to reach target audiences, boosting event attendance
- Collaborate with marketing teams to craft compelling campaigns, enhancing brand visibility.
Camp Counselor
Camp Mabo & Sound of Music
- Organized and led engaging camp activities, fostering a fun and educational environment for 20+ children aged 11-13
- Maintained an energetic, wholehearted, and professional demeanor when interacting with children, parents, and other staff members
- Led arts, sports, and wilderness education programs, promoting skill development and teamwork
- Coordinated with fellow counselors to ensure smooth execution of daily schedules, enhancing overall camp experience.
Education
Bachelor of Arts in Drama - Drama
New York University, Tisch School of The Arts
New York, NY05-2022
Skills
- Team Building and Leadership
- Employee engagement
- Multitasking and Organization
- Sales Strategies
- Creative
- Content Creation
- Word / Excel / Canva / Powerpoint
- Project Management
- Event Management
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Certification
- New York State Food Handlers
Languages
Fully Bilingual in Spanish and English
Timeline
Store Lead | Sales Manager
787 COFFEE
Artist Relations Coordinator | Producer
GASOLINA ENTERTAINMENT
Student Fundraiser
NYU Phonathon
Crew Member
AMC Village 7
Promoter
TACTICO Advertising Company
Camp Counselor
Camp Mabo & Sound of Music
Bachelor of Arts in Drama - Drama
New York University, Tisch School of The Arts
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