Accomplished real estate advisory and market research professional with over 15 years of experience in feasibility, market intelligence, financial modeling, and development analysis. Expertise in hotel consulting includes market research, financial feasibility, competitive benchmarking, and investment materials. Proficient in analyzing hotel performance metrics, market fundamentals, and using STR and CoStar, complemented by strong Excel and PowerPoint skills.
Work History
Associate – Advisory & Transactions
CBRE Excellerate
Johannesburg, South Africa
10.2024 - 09.2026
Delivered market research, feasibility analysis, real estate advisory and client-ready deliverables across Advisory & Transactions engagements, with significant exposure to hospitality and hotel development opportunities.
Assessed hotel development and repositioning concepts, including positioning, brand/affiliation alternatives, room counts, amenities, market positioning and operating assumptions.
Developed and reviewed financial models incorporating operating assumptions, scenarios and sensitivities to assess investment, transaction and development risks and opportunities.
Supported valuation and investment analysis through cash-flow projections, development assumptions, sensitivity analysis and interpretation of returns and key investment metrics.
Applied STR and CoStar data and other market intelligence sources to support hotel feasibility studies, competitive-set analysis, performance benchmarking and underwriting assumptions.
Undertook hotel market and competitive research covering market supply and demand, occupancy, ADR, RevPAR, segmentation, new supply, competitive positioning and hotel performance benchmarking.
Prepared polished PowerPoint presentations, investment materials, market analyses and client deliverables for senior stakeholders and investors.
Collaborated across CBRE skill lines and mentored junior analysts while contributing to KPI tracking and business development.
Retail Research Operations Manager
Arealytics
Pretoria, South Africa
03.2022 - 09.2024
Managed retail research operations and worked with division managers to align research strategy, training and delivery with client data requirements.
Led collection and validation of commercial property information, including vacancy, leasing and listing data.
Built relationships with building owners, leasing agents, brokers and centre managers to develop comprehensive commercial real estate datasets.
Implemented quality-control audits and expanded the research function from data capture and maintenance into statistical reporting, interpretation and analysis.
Developed training materials, mentored research analysts and supported continuous improvement of research processes and data quality.
Senior Market Analyst
Demacon Market Studies
Pretoria, South Africa
09.2013 - 03.2022
Conducted market research, real estate analysis, feasibility studies, socio-economic research and urban economics assignments.
Delivered economic and social impact evaluations and policy analysis for development and investment-related projects.
Provided analytical input across residential, retail, office, industrial, retirement, education, healthcare and hospitality land uses.
Performed data capture, statistical analysis, database development and interpretation of market and economic information.
Prepared reports, presentations, proposals and tenders and coordinated meetings and communication with clients.
Development Economist
Urban-Econ Development Economists
Pretoria, South Africa
06.2009 - 09.2013
Supported economic and development research, market analysis, and consulting assignments to inform strategic decision-making.
Contributed to research, analysis, and preparation of client-facing reports and project deliverables to enhance client engagement.
Conducted economic impact analyses to inform urban development and policy decisions.
Evaluated demographic, labor, and housing data to support redevelopment strategies.
Built forecasting models to assess market conditions and project growth trends.
Education
Master of Development Studies -
University of the Free State
01-2015
BCom - Tourism Management
University of Pretoria
01-2008
Languages
English
Afrikaans
Awards
Golden Key International Honour Society – University of Pretoria (Top 15% of graduates, 2008)
Training
Basic Tourist Guiding Course
Ticketing and Fares Course
Galileo Course
Fidelio (Front Office) Course
Lanmark (Food & Beverage and Back Office) Course
ADDITIONAL CREDENTIALS & HONORS
Golden Key International Honour Society – University of Pretoria (Top 15% of graduates, 2008)
Personal Information
Title: Commercial Real Estate Advisory | Market Research | Feasibility | Transaction Support
Vice-President, Hospitality Operations at Debut Development Group / HHG CompaniesVice-President, Hospitality Operations at Debut Development Group / HHG Companies