ANDREA GARCIA
Riverside,CA
Summary
Experienced in event coordination and marketing, with a strong background in lead communications roles, creating compelling content, and managing campaigns to drive engagement. Skilled in social media strategy, partnership development, and multicultural marketing to build brand visibility and connect with diverse audiences. Seeking to apply expertise in a dynamic role that values creativity and results-driven strategies.
Overview
12
12
years of professional experience
Work History
Event & Marketing Coordinator
Cellar Door Bookstore
11.2021 - Current
- Develops marketing campaigns through various media channels such as email, web banners, social media, & print advertisements.
- Monitors industry trends in order to stay abreast of new developments.
- Plans and coordinates multiple events of varying sizes, from small meetings to large-scale community events.
- Maintains detailed records of all event expenses and prepares comprehensive reports for management review.
- Negotiates contracts with third party providers in order to maximize value while minimizing costs associated with hosting an event.
Social Media Marketing Manager (Self-Employed)
Twee Coffee
05.2024 - 12.2024
- Handled content creation, public relations, and social media platform management for a local small business coffee shop, Twee Coffee.
- Pitched campaign ideas to upper management for expanding platform reach and engagement.
- Researched social media trends for pacing competitive content creation.
Social Media Lead (Project-Based)
California Independent Booksellers Alliance (CALIBA)
08.2022 - 10.2022
- Organized Instagram contest with twenty participating bookstores.
- Created all content including social media posts, website graphics, & content calendars.
Server
The Cheesecake Factory
Riverside, USA
01.2014 - 03.2021
- Practiced in problem-solving, customer service, self-sufficiency, & grit.
Lead Communications Specialist
UCLA Recreation
08.2018 - 06.2020
- Trained, certified, and mentored team members to foster a highly productive work environment & build community morale.
- Coordinated events, meetings, & retreats for team-building to foster community engagement among employees.
- Developed communication strategies for diverse recreation programs and initiatives.
- Collaborated with teams to align messaging across multiple platforms and campaigns.
Education
Bachelor of Arts - English & Chicanx Studies Minor
University of California, Los Angeles
Los Angeles, CA06-2020
Skills
- Spanish Language, Native/Bilingual
- Media Strategy
- Public Relations
- Content Development
- Social Media Marketing
- Partnership Development
- Project Management
- Multicultural Marketing
- Microsoft Suite/Google Apps
- Effective Communication
- Leadership & Teamwork
- Adaptability & Flexibility
- Attention to Detail
Timeline
Social Media Marketing Manager (Self-Employed)
Twee Coffee
05.2024 - 12.2024
Social Media Lead (Project-Based)
California Independent Booksellers Alliance (CALIBA)
08.2022 - 10.2022
Event & Marketing Coordinator
Cellar Door Bookstore
11.2021 - Current
Lead Communications Specialist
UCLA Recreation
08.2018 - 06.2020
Server
The Cheesecake Factory
01.2014 - 03.2021
Bachelor of Arts - English & Chicanx Studies Minor
University of California, Los Angeles