Andrea Grant
Savannah,GA
Summary
Working in Marketing for 10+ years with demonstrated knowledge of graphic design, copywriting, and project management. Strengths include deep understanding of audience segmentation, A/B testing, and conversion optimization. Known for creating compelling subject lines and body content that yield high open rates and click-through-rates (CTRs). Previous work has consistently led to increased customer engagement and revenue growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing and Email Specialist
Blavity, Inc.
03.2024 - Current
- Planned, built, and deployed targeted email marketing campaigns across multiple brands, using segmentation strategies to increase open and click-through rates.
- Managed subscriber growth initiatives-maintained email lists, and optimized campaign performance through A/B testing and audience insights.
- Supported digital advertising campaigns across Facebook, Instagram, and Google Display by crafting ad copy, managing creative assets, and executing paid strategies.
- Tracked and analyzed key campaign metrics using Google Analytics, UTM parameters, and CRM reporting, delivering actionable insights for optimization.
- Collaborated cross-functionally with Editorial, social media, Product, and Events teams to ensure cohesive messaging and brand consistency across platforms.
- Developed automated email workflows to drive engagement, nurture leads and improve audience retention.
- Maintained high standards of brand voice and storytelling, contributing to Blavity Inc.'s mission to amplify multicultural creators and entrepreneurs.
Academic Advisor I
Georgia Southern University – Armstrong Campus
05.2022 - 03.2024
- Participate in New Student Orientation: make presentations; advise and register students for classes; resolve issues and evaluate courses.
- Review and perform preliminary evaluation of transcript and provides early advisement to transfer students.
- Process changes of major request—includes counseling student on major, course requirements, follow-up to ensure assignment of advisor, major change in Banner, and coordinate events for students and staff.
- Counsel student and assist with developing academic schedule and makes referrals to services offered on-campus.
Financial Aid Counselor- Processor
Georgia Southern University-Statesboro Campus
04.2021 - 05.2022
- Evaluated financial aid applications, performed verification processes, and ensured compliance with federal and state regulations.
- Provided outreach programming to educate students on financial aid options.
Promotions Coordinator
Cumulus Broadcasting
05.2015 - 05.2020
- Managed department interns, public relations activities, marketing, producing, and event coordinating.
- Trained administrative assistants and promotion assistants during a period of company expansion.
- Conducted productions, edited and recorded videos for the respected clients and organizations.
- Assumed responsibility and accountability for all assignments and tasks.
Education
Master of Arts - Digital Communications And Media
University Of Florida
Gainesville, FL01.2026
Master of Education - Higher Education
Georgia Southern University
Savannah, GA12.2021
Bachelor of Arts - Mass Communications & Behavior Analysis
Savannah State University
Savannah, GA01.2016
Skills
- Marketing
- Finance
- Microsoft Office
- Mailchimp
- Iterable
- Final Cut Pro
- Proficient in Adobe
- IMovie
- Interpersonal skills
Certification
- Google Ads
Timeline
Digital Marketing and Email Specialist
Blavity, Inc.
03.2024 - Current
Academic Advisor I
Georgia Southern University – Armstrong Campus
05.2022 - 03.2024
Financial Aid Counselor- Processor
Georgia Southern University-Statesboro Campus
04.2021 - 05.2022
Promotions Coordinator
Cumulus Broadcasting
05.2015 - 05.2020
Master of Arts - Digital Communications And Media
University Of Florida
Master of Education - Higher Education
Georgia Southern University
Bachelor of Arts - Mass Communications & Behavior Analysis
Savannah State University
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