Andrea Harms
Flower Mound,TX
Summary
Dynamic marketing professional with over 7 years of experience in marketing development, particularly in the financial services sector. Proven track record in managing budgets and leading strategic meetings to optimize marketing efforts across multiple branches. Skilled in analyzing customer data and market trends to influence product offerings and enhance client experiences. Experienced in collaborating with cross-functional teams to develop actionable insights and drive strategic decision-making. Proficient in project management and adept at utilizing various software tools, including the Adobe Suite and Microsoft Office, to produce high-quality marketing materials. Strong interpersonal skills with a focus on fostering collaboration and delivering results that align with organizational goals.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Video Content Producer
Choctaw Nation of Oklahoma
03.2023 - Current
- Produced engaging media for campaigns focused on enhancing cultural visibility, utilizing Adobe Suite to ensure high-quality outputs.
- Led brainstorming sessions for pre-production and managed storyboard development with the videographer.
- Captured and edited production footage while refining edits in post-production and creating animations to enhance storytelling.
- Maintained brand standards for CNO Government media and completed ongoing company training to stay updated on industry best practices.
Digital Media Coordinator
PointBank
12.2017 - 03.2023
- Five years of experience in marketing development at a North Texas regional bank, emphasizing data-driven decision-making and strategy optimization.
- Developed and managed budgets for nine branches, facilitating annual reallocation strategy meetings with branch managers and bank president.
- Reported weekly on customer analytics, leveraging regional demographics and market trends to inform banking product strategies.
- Collaborated closely with the Director of Marketing to analyze general ledgers and present findings in quarterly Board of Directors meetings.
- Designed and implemented both print and online campaign materials tailored to specific banking products and services.
- Utilized customer relationship management software to gather and analyze consumer and employee feedback across nine branches.
- Created video testimonials and animated tutorials that highlighted banking products based on customer insights and trends.
- A North Texas regional bank
Education
Bachelor's of Music - Jazz Studies
University of North Texas Honors College
DentonMBA - Finance
Southeastern Oklahoma State University
Durant, OKSkills
- User Experience (UX)
- Data Analysis
- Interpersonal Skills
- Communication Skills
- Analytic Skills
- Collaboration
- Project Management
- Statistical Skills
- Quantitative Research
- Market Research
Certification
FAA Remote Pilot License - 2023 - #4900619
Accomplishments
2022 Mastercard Small Business Impact Award
Preferred Position
Title: Bank Marketing Communications Officer
Timeline
Video Content Producer
Choctaw Nation of Oklahoma
03.2023 - Current
Digital Media Coordinator
PointBank
12.2017 - 03.2023
Bachelor's of Music - Jazz Studies
University of North Texas Honors College
MBA - Finance
Southeastern Oklahoma State University