Summary
Overview
Work History
Education
Skills
Software
Timeline
Hi, I’m

Andrea Riley

Content Creator
Madison Heights,Michigan

Summary

Expert Content Creator with proven record of exceeding objectives by developing high-performing, multifaceted marketing content. Passionate about connecting with target audiences and driving consistent growth. Achievements include developing, revamping, and strengthening campaigns to drive revenue growth.

Overview

15
years of professional experience

Work History

DocResponse

Digital Marketing Specialist
01.2021 - Current

Job overview

  • Creates and deploys social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Directs high-value marketing program with consistent adherence to deadlines and budget constraints.
  • Develops digital marketing strategies by creating and implementing plans to reach and engage target audiences.

The Movie Sleuth

Freelance Content Writer
11.2018 - Current

Job overview

  • Writes compelling film reviews and pop culture news articles.
  • Completes accurate, polished formatting in line with publishing standards prior to submission.
  • Promotes and markets content through social media platforms.

Menture Inc.

Freelance Content Creator
03.2020 - 12.2020

Job overview

  • Designed dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
  • Produced original, creative written content for promotional advertisements and marketing materials.
  • Presented clients with unique copy options based on overall marketing objectives.

Midwest Video Company

Video Editor / Digital Marketer
06.2008 - 01.2020

Job overview

  • Edited together video, audio, still imagery and motion graphics for creative, informational multimedia projects.
  • Worked tight deadlines with team and made quick creative editing decisions to maintain high quality of work.
  • Promoted company through paid online ads, social media posts, email campaigns, and print advertising.

Education

University of Michigan

Bachelor of Arts from Film/Video Studies
05.2001

University Overview

Skills

Content editing

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Software

Canva

Adobe Creative Suite

Avid Media Composer

Microsoft Office

Google Ads

Google Analytics

Constant Contact

Mailchimp

Hootsuite

WordPress

Slack

Zoho Campaigns

Timeline

Digital Marketing Specialist
DocResponse
01.2021 - Current
Freelance Content Creator
Menture Inc.
03.2020 - 12.2020
Freelance Content Writer
The Movie Sleuth
11.2018 - Current
Video Editor / Digital Marketer
Midwest Video Company
06.2008 - 01.2020
University of Michigan
Bachelor of Arts from Film/Video Studies
05.2001

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