Andrea-Maria Almeida
Newington,CT
Summary
Innovative Digital Producer with nearly a decade of experience in the broadcast industry, and proven insight in social media, audience engagement, digital content, production, and promotions. A content creator, editor, storyteller and social media producer with demonstrated ability to stay up-to-date on emerging trends across multiple platforms. Skilled in working under pressure in fast-paced environments as well as working closely with news, creative, and sales teams to develop brand awareness and produce quality social media, on-air and digital content.
Overview
12
12
years of professional experience
Work History
Digital Promotions Producer
WFSB Channel 3 Eyewitness News
2016.12 - Current
- Engages with local audience on all social platforms to push viewers back to broadcast (i.e. Facebook, Instagram, Twitter, Snapchat, TikTok)
- Curating informational, entertaining, newsworthy social content
- Strong focus on digital brand and developing content strategies
- Produces, writes, edits, daily topicals for air and digital
- Planned video shoots in studio and remotely by managing production through all stages to completion.
- Participates in station marketing efforts, community events
- Collaborates with sales, digital and news teams
- Presented production ideas and determined creative scenarios for production and delivery.
- Leading contributor to station's Instagram page, resulting in increase of followers from just 18,000 to 96,000.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Works closely with on air talent creating content for social pages
- Created and run station's TikTok page, producing and developing content
Television News Producer
WFSB Channel 3 Eyewitness News
2016.02 - 2016.12
- Writes, edits, researches show elements for live broadcasts
- Coordinates breaking news stories
- Led two three-hour weekend broadcasts
- Pre-production planning
- Collaborates closely with news team
- Timing live shows
- Managed news production with organized mindset, presenting cohesive sequences to audiences.
- Wrote informative, entertaining and interesting stories to offer thorough coverage to Connecticut audience.
Associate News Producer
WFSB Channel 3 Eyewitness News
2012.12 - 2016.02
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Provides support to Producers, writing, researching, etc.
- Stand-in Producer: creating, coordinating and boothing half hour and hour broadcasts
- Coordinated production schedules and activities for Better Connecticut show
- Executes shows in control room
- Logs incoming news feeds
- Operates teleprompter for newscasts
- Manages Better Connecticut social media sites
Data Entry Clerk
Corbin Russwin - Assa Abloy
2012.08 - 2012.11
- Scanned documents and saved in database to keep records of essential organizational information.
- Entered numerical data into databases with speed and accuracy
- Outlined appropriate processes and procedures to fulfill and complete inquiries.
- Identified data entry errors and reported to necessary departments.
- Compiled data and reviewed information for accuracy prior to input.
- Entered data into COPICS system according to formatting standards.
- Create spreadsheets based on company parts, request of items, description, quantities, etc.
- Control deliveries via truck and incorporate into inventory
- Various office duties including Microsoft Office programs, laminating, copying, labeling
Education
Bachelor of Arts - Communications
Western New England University
Springfield, MA05.2012
Skills
- Social Media and Engagement
- Video editing, Post-Production editing: Adobe Creative Suite (Premiere), AVID editing software
- Graphic Design - Canva Pro
- Strong graphic and visual sense
- Field production
- Content Development
- Television and print journalism
- Marketing, Promotional campaigns
- Microsoft Office
- Market Trends Knowledge
- Content Production
- Writing copy for on-air broadcasts, web and digital
- Social Media Promotion
- Team collaboration abilities
References
Greg Thomas, Director of Creative Services (WFSB Channel 3)
Greg.Thomas@wfsb.com
(860) 299-6340
333 Capital Boulevard,
Rocky Hill, CT 06067
Eric Parker, Attorney (Romano Parker & Associates), Anchor CT' 24
ep@romanoparker.com
(860) 563-7482
41 New Britain Avenue
Rocky Hill, CT 06067
Kara Sundlun, News Anchor (WFSB Channel 3)
kara.sundlun@wfsb.com
(860) 244-1769
333 Capital Boulevard,
Rocky Hill, CT 06067
Timeline
Digital Promotions Producer
WFSB Channel 3 Eyewitness News
2016.12 - Current
Television News Producer
WFSB Channel 3 Eyewitness News
2016.02 - 2016.12
Associate News Producer
WFSB Channel 3 Eyewitness News
2012.12 - 2016.02
Data Entry Clerk
Corbin Russwin - Assa Abloy
2012.08 - 2012.11
Bachelor of Arts - Communications
Western New England University
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