Andrea-Maria Almeida
Newington,CT
Summary
Innovative Digital Producer with nearly a decade of experience in the broadcast industry, and proven insight in social media, audience engagement, digital content, production, and promotions. A content creator, editor, storyteller and social media producer with demonstrated ability to stay up-to-date on emerging trends across multiple platforms. Skilled in working under pressure in fast-paced environments as well as working closely with news, creative, and sales teams to develop brand awareness and produce quality social media, on-air and digital content.
Overview
12
12
years of professional experience
Work History
Digital Promotions Producer
WFSB Channel 3 Eyewitness News
12.2016 - Current
- Engages with local audience on all social platforms to push viewers back to broadcast (i.e. Facebook, Instagram, Twitter, Snapchat, TikTok)
- Curating informational, entertaining, newsworthy social content
- Strong focus on digital brand and developing content strategies
- Produces, writes, edits, daily topicals for air and digital
- Planned video shoots in studio and remotely by managing production through all stages to completion.
- Participates in station marketing efforts, community events
- Collaborates with sales, digital and news teams
- Presented production ideas and determined creative scenarios for production and delivery.
- Leading contributor to station's Instagram page, resulting in increase of followers from just 18,000 to 96,000.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Works closely with on air talent creating content for social pages
- Created and run station's TikTok page, producing and developing content
Television News Producer
WFSB Channel 3 Eyewitness News
02.2016 - 12.2016
- Writes, edits, researches show elements for live broadcasts
- Coordinates breaking news stories
- Led two three-hour weekend broadcasts
- Pre-production planning
- Collaborates closely with news team
- Timing live shows
- Managed news production with organized mindset, presenting cohesive sequences to audiences.
- Wrote informative, entertaining and interesting stories to offer thorough coverage to Connecticut audience.
Associate News Producer
WFSB Channel 3 Eyewitness News
12.2012 - 02.2016
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Provides support to Producers, writing, researching, etc.
- Stand-in Producer: creating, coordinating and boothing half hour and hour broadcasts
- Coordinated production schedules and activities for Better Connecticut show
- Executes shows in control room
- Logs incoming news feeds
- Operates teleprompter for newscasts
- Manages Better Connecticut social media sites
Data Entry Clerk
Corbin Russwin - Assa Abloy
08.2012 - 11.2012
- Scanned documents and saved in database to keep records of essential organizational information.
- Entered numerical data into databases with speed and accuracy
- Outlined appropriate processes and procedures to fulfill and complete inquiries.
- Identified data entry errors and reported to necessary departments.
- Compiled data and reviewed information for accuracy prior to input.
- Entered data into COPICS system according to formatting standards.
- Create spreadsheets based on company parts, request of items, description, quantities, etc.
- Control deliveries via truck and incorporate into inventory
- Various office duties including Microsoft Office programs, laminating, copying, labeling
Education
Bachelor of Arts - Communications
Western New England University
Springfield, MA05.2012
Skills
- Social Media and Engagement
- Video editing, Post-Production editing: Adobe Creative Suite (Premiere), AVID editing software
- Graphic Design - Canva Pro
- Strong graphic and visual sense
- Field production
- Content Development
- Television and print journalism
- Marketing, Promotional campaigns
- Microsoft Office
- Market Trends Knowledge
- Content Production
- Writing copy for on-air broadcasts, web and digital
- Social Media Promotion
- Team collaboration abilities
Timeline
Digital Promotions Producer
WFSB Channel 3 Eyewitness News
12.2016 - Current
Television News Producer
WFSB Channel 3 Eyewitness News
02.2016 - 12.2016
Associate News Producer
WFSB Channel 3 Eyewitness News
12.2012 - 02.2016
Data Entry Clerk
Corbin Russwin - Assa Abloy
08.2012 - 11.2012
Bachelor of Arts - Communications
Western New England University