Andrea Meli
Carlsbad,CA
Summary
Helped to create Lululemons brand awareness campaign, launching the brand to the united states have worked on multiple multi- million dollar accounts social media out reach campaigns. I have produced events with celebrity's such as Mariah Carrey. Ask for list of clients. I believe that community is the heart of every choice you need to make. Filling holes, Creating a sense of Community and heart. I love working with a strong creative team. Also I love your Brand, I have followed it for years, and would be honored to be a pert of a team that is making a real difference.
Overview
21
21
years of professional experience
Work History
Sr Marketing/Producer
Melton
01.2014 - 11.2023
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Successfully analyzed campaign results to inform future decision-making on marketing strategies.
- Streamlined internal communications between departments ensuring a consistent messaging strategy.
- Boosted customer engagement with the implementation of innovative social media initiatives.
- Managed event planning and coordination efforts to ensure seamless execution and positive brand exposure.
- Collaborated with cross-functional teams for the successful launch of new products and services.
- Directed public relations efforts, securing valuable media coverage and enhancing brand reputation.
- Strengthened customer loyalty, implementing personalized email marketing campaigns.
- Developed key partnerships, resulting in increased promotional opportunities and sales growth.
- Mentored junior team members offering guidance on best practices in marketing production techniques.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Head of Southern California Marketing
Lululemon Athletica
02.2003 - 02.2005
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Developed and implemented community based brand awareness events.
- led a team of creatives
- openend new stores in the U.S Market
- lead Opening events
- P.R.
Education
No Degree - Marketing
Western State Colorado
Gunnison, COBachelor of Arts - Music Production
Musicians Institute
Hollywood, CA04-2011
Associate of Science - Holistic Heath
Mountainheart School of Holistic Health
Crested Butte, CO02-2002
Skills
- CRM management
- Social media strategy
- Creative direction
- Marketing analytics
- Partnership development
- Product launches
- Influencer marketing
- Target audience identification
- Consumer behavior
- Advertising
- Mobile marketing
- Teamwork
- Teamwork and collaboration
Timeline
Sr Marketing/Producer
Melton
01.2014 - 11.2023
Head of Southern California Marketing
Lululemon Athletica
02.2003 - 02.2005
No Degree - Marketing
Western State Colorado
Bachelor of Arts - Music Production
Musicians Institute
Associate of Science - Holistic Heath
Mountainheart School of Holistic Health
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