Andrea Miller
DaySmart Software
Howell,MI
1
Certification
9
years of professional experience
Marketing leader with experience building and scaling marketing capabilities for high-growth B2B SaaS organizations. Expertise spans Product Marketing, Go-to-Market strategy, Brand, Customer Marketing, Digital Experience, and Demand Generation, with a proven ability to build structure, improve cross-functional alignment, and translate complex products into compelling customer value.
Promoted three times in under four years by consistently expanding leadership responsibilities and organizational impact. Built the company's first Product Marketing function, established scalable go-to-market processes, and partnered across Product, Sales, Customer Success, and Marketing to improve product launches, customer experience, and commercial execution.
Brings a unique combination of strategic marketing leadership and firsthand customer perspective through more than 20 years as a salon owner and licensed cosmetologist. This experience provides an authentic understanding of the operational challenges faced by salons, spas, and service-based businesses, enabling the development of messaging, positioning, and customer experiences that resonate with real users.
Work History
Director of Marketing
9 Years 1 Month- Promoted to Director of Marketing to expand the organization's marketing capabilities across Product Marketing, Brand, Customer Marketing, Digital Experience, and Demand Generation while developing people, processes, and cross-functional collaboration that supported continued business growth.
- Expanded Product Marketing into a broader strategic function, integrating positioning, messaging, customer communications, digital experience, and go-to-market planning into a unified marketing approach.
- Strengthened organizational alignment by improving collaboration across Product, Marketing, Sales, Customer Success, and Support, creating more consistent planning and execution throughout the product lifecycle.
- Developed marketing talent by hiring, coaching, mentoring, and conducting performance reviews for direct reports while fostering a collaborative, growth-oriented team culture.
- Contributed to stronger customer acquisition by guiding website optimization, customer messaging, and demand generation initiatives that supported record free-trial performance following the redesigned website.
- Enhanced lead quality by aligning marketing strategy, audience targeting, and customer messaging with sales priorities, contributing to more qualified opportunities entering the pipeline.
- B2B SaaS Software for Salons, Spas & Tattoo Studios
Product Marketing Manager
- Promoted to establish the company's first Product Marketing function while continuing to lead strategic marketing initiatives across field marketing, digital experience, and customer communications.
- Established the company's first Product Marketing function, creating scalable processes, positioning frameworks, messaging standards, sales enablement resources, and launch methodologies that became the foundation for bringing products to market.
- Created the organization's first end-to-end Go-to-Market process, partnering with Product Management from early product development through commercial launch while improving alignment across Product, Marketing, Sales, Customer Success, and Support.
- Developed product positioning and messaging for multiple SaaS products and major feature releases, translating complex capabilities into customer-focused value propositions that supported sales conversations and customer adoption.
- Standardized product launches by creating launch playbooks, internal communication plans, sales enablement materials, and cross-functional readiness processes that improved execution consistency across departments.
- Simultaneously built the Product Marketing function while leading field marketing, successfully planning and executing 11 industry trade shows in a single year while balancing strategic transformation with revenue-supporting marketing initiatives.
- Strengthened executive decision-making by providing market insights, competitive analysis, launch recommendations, and product marketing strategy that informed product and marketing priorities.
- B2B SaaS Software for Salons, Spas & Tattoo Studios
Brand & Customer Marketing Manager
- Promoted from Business Development into Marketing to strengthen the company's brand, customer experience, and digital presence while laying the foundation for future Product Marketing initiatives.
- Transformed the company's website strategy by leading a complete website redesign from wireframes through implementation, developing information architecture, customer journeys, UX recommendations, and website copy that improved the digital customer experience.
- Managed multiple CMS migrations, including transitions between WordPress and Craft CMS, while maintaining brand consistency, customer experience, and business continuity.
- Partnered with design and development teams to translate business objectives into customer-focused digital experiences that supported lead generation and product adoption.
- Built customer communication strategies supporting product launches, operational updates, payment processing changes, customer education, webinars, newsletters, and incident response.
- Created customer-facing messaging that strengthened communication across the customer lifecycle while ensuring consistency across digital channels.
- Expanded educational content through website copy, webinar promotion, customer resources, and knowledge base content that improved customer understanding and engagement.
- B2B SaaS Software for Salons, Spas & Tattoo Studios
Business Development Representative
- Built a strong foundation in customer discovery, consultative selling, and SaaS solution development while partnering with salon owners and operators to understand their business challenges.
- Built qualified pipeline and customer relationships.
- Generated qualified sales opportunities through consultative prospecting and relationship development.
- Developed deep knowledge of salon operations, scheduling workflows, customer pain points, and software buying behavior.
- Built trusted customer relationships that continue to influence Product Marketing, positioning, messaging, and Go-to-Market strategy.
- B2B SaaS Software for Salons, Spas & Tattoo Studios
Sales Representative
- Consultative B2B sales, relationship management, and customer-first communication supporting new business growth.
- Built foundation in consultative B2B sales.
- B2B SaaS Software for Salons, Spas & Tattoo Studios
Education
- General Studies
- Cosmetology
Skills
Industry Expertise: 20+ years in the beauty industry
Beauty Industry Professional | Former Salon Owner | Licensed Cosmetologist
five years as a salon owner
self-employed licensed cosmetologist
Technology: Ahrefs
Asana
ChatGPT
Claude
Craft CMS
Figma
GA4
Jira
Salesforce
Tableau
Wistia
WordPress
Certification
- Foundations of Digital Marketing and E-Commerce
- Pragmatic Product Marketing Certified
Timeline
Director of Marketing
DaySmart Software
05.2017 - 06.2026Read More
Sales Representative
DaySmart Software
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Business Development Representative
DaySmart Software
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Brand & Customer Marketing Manager
DaySmart Software
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Product Marketing Manager
DaySmart Software
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Charles Stewart Mott Community College
from General Studies
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Douglas J Institute
from Cosmetology
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