Certified Scrum Product Owner
Andrea Rosamilia
Randolph,VT
Summary
As a dynamic product strategist, with strong technical acumen, navigating the intersection of strategy and execution to propel SaaS companies towards industry prominence. Recognized for the growth of exceptional products and fostering high-performing teams. Specializing in guiding product development from ideation to successful launch and beyond. Renowned as a scale-minded problem solver, bringing a wealth of expertise in driving impactful outcomes. An innate empathy shines when collaborating with customers, deeply understanding their challenges, and fueling a passion for delivering excellence in product management. Dedicated to delivering value both personally and professionally.
Overview
1
1
1
1
Agile Scrum Leadership
1
1
Pragmatic Institute
15
15
years of professional experience
Work History
Director of Product Management
Cellebrite Digital Intelligence
06.2023 - 11.2023
- Spearheaded transformation of Guardian into innovative, end-to-end cloud-based platform, successfully launching Cellebrite's inaugural SaaS/cloud product.
- Propelled user adoption from four initial users to over 2,000 by Q1 the following year.
- Employing strategic Go-To-Market initiatives, I ensured impactful product launches and expanded market reach, with data driven product positioning.
- Achieved a remarkable 30% YoY increase in CSAT and NPS scores.
- Fostered cross-functional collaboration, product strategy and competitive analysis ensuring effective communication of product roadmaps, and creation of Customer Champion Program, contributing to customer loyalty and growth across multiple lines of business.
- Managed diverse Product Team, mentored junior Product Managers/Owners and cross-functional peers in SaaS/Cloud space, significantly contributing to their success and growth.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Monitored workflow and administrative processes to keep operations running smoothly.
Senior Product Manager
Cellebrite Digital Intelligence
11.2021 - 06.2023
- Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Evaluated third-party vendor partnerships by assessing their capabilities and performance, ensuring alignment with overall product strategy.
- Created product positioning strategies designed to achieve optimal market penetration.
- Coordinated with design and media teams to develop high-quality creative assets and marketing campaigns.
- Championed customer feedback loops to continuously refine products according to evolving customer requirements.
- Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues impacting NPS scores.
Senior Product Manager
IDeaS, A SAS Company
10.2020 - 11.2021
- Orchestrated operations of diverse Integrations Team spanning three time zones, ensuring smooth and uninterrupted flow of platform messaging.
- This strategic initiative resulted in seamless real-time processing of customer data, delivering latest rate optimization messages across all distribution platforms.
- Identified and championed comprehensive documentation and open API frameworks, promoting reusability and interoperability across Ideas' products.
- Mitigated inefficient workflows, reduced risk, and shortened project durations, resulting in unified view and tools that benefited enterprise.
- Compiled product and customer data to generate informed product planning decisions.
- Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness.
- Collaborated directly with SAS Data Scientists to develop custom API message set tailored for Marriott International's casino hotels, showcasing commitment to personalized and effective solutions.
- Assumed senior role as primary driver behind two pivotal strategic initiatives, taking complete ownership and steering them towards successful launch by Q1 of 2022.
- Managed several parallel alpha/beta launches through comprehensive phases, from conducting customer interviews and feedback loops to ensuring cross-functional team readiness and education.
- Spearheaded new processes for automating release notes, effectively mitigating double manual entry in disparate, non-integrated systems.
- This initiative not only saved time and alleviated frustration for team but also provided superior user experiences.
Senior Vice President, Product Management
Inntopia (Sterling Valley Systems)
04.2017 - 10.2019
- Senior Leadership key member, played pivotal role championing software products across three distinct lines of business within the world's largest ski marketing and eCommerce platform
- Orchestrated Go-to-Market (GTM) planning, commercial strategies, and product marketing initiatives, instrumental in steering Inntopia to impressive year-over-year growth in their competitive market
- Architected and executed strategic business plans that emphasized vision and goals, demonstrating a keen focus on achieving organizational objectives and KPIs.
- Established and monitored key performance indicators to measure the success of feature and product launches, ensuring alignment with overarching business objectives and customer satisfaction.
- Successfully cultivated and nurtured a high-performing dream team of Product Managers.
- Instituted a culture of strong analysis skills and a data-driven mindset, fostering a team that was passionate evolving industry landscapes and eager to learn and contribute to the success of a product-led organization.
- Cultivated positive relationships with employees by implementing monthly "Leadership Fail Forward" events to openly discuss areas to improve, resolve issues, provide feedback and brainstorm.
Vice President of Product Management
TripCraft
06.2015 - 09.2016
- Personally selected by CEO as an elite, stealth team member united by strong knowledge and expertise with large, transaction-based reservation platforms for the travel industry.
- Spearheaded extensive product and market research for launch of groundbreaking B2C mobile reservation application in the hospitality space.
- Driving in-depth analysis and understanding of emerging market dynamics to position product for success in increasingly competitive landscape.
- Intricate planning and execution required to meet unique challenges in emerging B2C venture relying heavily on social sentiment, and geofencing for target marketing.
- Negotiated favorable contracts with suppliers, improving profitability while maintaining high-quality standards for components and materials used in production.
- Played a pivotal role in nurturing and maintaining robust relationships with external partners, vendors and supply chain, ensuring the smooth implementation of the mobile reservation application.
- Oversaw business-wide changes to modernize procedures and organization.
- Analyzed industry trends and tracked competitor activities to inform decision making.
Senior Manager, Program Manager
Agilysys
08.2013 - 07.2015
- Revitalized dispersed team of program managers after significant internal disruptions, re-focused on improving processes and increasing low customer satisfaction scores by 15% in first quarter.
- Streamlined communication channels to facilitate efficient collaboration among team members and stakeholders.
- Drove plans for roadmap planning, estimating and clear communication program both internally and externally addressing challenging pain-point impacting CSAT scores.
- Responsible for communication to executive leadership for all hospitality program progress, KPI budget forecasts, and customer issues/success metrics, ensuring end-to-end transparency.
- Balanced competing priorities efficiently while maintaining focus on critical tasks requiring immediate attention.
- Subject Matter Expert (SME) for new cloud-based Property Management System driving toward MVP.
- Delivered high-impact presentations to stakeholders demonstrating program value, progress updates, and strategic recommendations weekly.
Education
No Degree - French Language
Migros Club School
Neuchatel, SwitzerlandSkills
- Composure in High-Pressure Situations
- Mentoring and Coaching
- Stakeholder Management
- Translating Tech Speak for Non-Tech Folks
- Product Marketing
- Productive Meetings with Decisive Action
- Public Speaking
- Product Strategy
- Problem-solving under pressure
- Adaptability and flexibility
- Project Management
- Cross-functional collaboration
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
Success is often achieved by those who don’t know that failure is inevitable.
Coco Chanel
Timeline
Director of Product Management
Cellebrite Digital Intelligence
06.2023 - 11.2023
Senior Product Manager
Cellebrite Digital Intelligence
11.2021 - 06.2023
Senior Product Manager
IDeaS, A SAS Company
10.2020 - 11.2021
Senior Vice President, Product Management
Inntopia (Sterling Valley Systems)
04.2017 - 10.2019
Vice President of Product Management
TripCraft
06.2015 - 09.2016
Senior Manager, Program Manager
Agilysys
08.2013 - 07.2015
No Degree - French Language
Migros Club School