Summary
Overview
Work History
Education
Skills
Timeline
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Andrea Soto

San Lorenzo,CA

Summary

Highly organized and detail-oriented professional passionate about executing exceptional events that achieve established goals. Experience with planning, budgeting and coordinating wide variety of both small-scale and large-scale events. Strong communicator and negotiator able to foster relationships with key stakeholders and vendors.

Overview

17
17
years of professional experience

Work History

Director

Pampered Chef
04.2024 - Current
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Handled customers and clients to assist and maintain excellent customer service.
  • Stayed knowledgeable on latest product innovations and technological advancements through continuous training.
  • Achieved top performance by strategically adapting to rapidly changing, competitive environment.
  • Responded to telephone and in-person requests for information.
  • Maintained sense of urgency in answering customer questions and requests through email or voice messaging.
  • Conducted product demonstrations to highlight features and redirect objections to positive aspects.
  • Engaged in friendly conversation with customer to better uncover individual needs.

Special Events Coordinator

BREWJA COFFEE
03.2021 - Current
  • Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
  • Implemented contingency plans to address last-minute changes or unforeseen events.
  • Facilitated communication between internal events personnel and external vendors to quickly resolve any conflicts or concerns.
  • Implemented protocols and procedures to effectively manage planning process.
  • Staffed events by maintaining roster of available personnel and reliable service providers.
  • Utilized social media to promote events and increase attendance.
  • Created and maintained event expenditures, budgets and timelines in job-related software.
  • Analyzed event costs to identify areas of improvement and cost savings.
  • Managed administrative logistics of events planning, event booking, and event promotions.

Owner

CAKE BY GALABAKERY
07.2007 - 03.2022
  • Fostered an environment promoting continuous improvement empowering employees to identify opportunities for enhancing operational efficiency.
  • Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Interacted well with customers to build connections and nurture relationships.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Put together realistic budgets based upon costs and fees for successfully operating business.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.

Education

Associate of Arts - BUSINESS

HEALDS BUSINESS COLLEGE
10.1991

Skills

  • Vendor Relationship Management
  • Time Management
  • Project Coordination
  • People Management
  • Food and Beverage Management
  • Crisis Management
  • Budgeting and Finance
  • Event Billing
  • Design and visual concepts
  • Staff Management
  • Social Media Management
  • Microsoft Office, Google Docs, Quickbooks
  • Team mentorship
  • Onsite Execution
  • Client Relations

Timeline

Director

Pampered Chef
04.2024 - Current

Special Events Coordinator

BREWJA COFFEE
03.2021 - Current

Owner

CAKE BY GALABAKERY
07.2007 - 03.2022

Associate of Arts - BUSINESS

HEALDS BUSINESS COLLEGE

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Andrea Soto