Results-driven marketing leader with excellent communication, planning and conflict management skills. History of exceeding targets in all areas with a flexible and dedicated approach. Skilled in managing projects, teams and budgets. I lead regional campaigns, boosting brand positioning and maximizing ROI. My background also includes impactful work at Buncombe County District Attorney's Office, showcasing versatility in communications and public releations.
Overview
17
17
years of professional experience
Work History
Regional Marketing Director
Premier Sotheby's International Realty
Asheville, NC
11.2021 - Current
Developed and implemented marketing and communications plans for Premier Sotheby's International Realty Asheville and High Country regions.
Capitalized on emerging trends by maintaining current understanding of market conditions.
Provide strategic guidance and recommendations to the Chief Marketing Officer (CMO), Chief Executive Officer (CEO), and other senior leadership on regional trends, brand positioning, and marketing opportunities within our region.
Ensure the successful implementation of all company marketing initiatives at the regional level.
Oversee and develop annual marketing budgets for each region, ensuring alignment with the overall company budgetary requirements.
Assist in the design process of our yearly publication Reside, and oversee the distribution of the magazine identifying the best channels to optimize the return on investment.
Conduct research to identify the most productive digital and print advertising sources, and negotiate pricing and contracts for ad placements.
Guide our global real estate advisors in developing their dynamic marketing plans for their luxury properties.
Train advisors on company marketing tools through both one-on-one and group sessions.
Organize onboarding of new advisors by setting them up on our marketing tools and provide the training necessary for efficiency on our software and tools.
Create the monthly newsletter “Insider” and distribute to advisors who send to their client base.
Prepare marketing and public relation plans plans for record breaking listings.
Review and approve all marketing invoices.
Victim Witness Coordinator
Buncombe County District Attorney's Office
Asheville, NC
01.2007 - 11.2021
Conducted outreach events to raise community awareness about available resources for crime victims and witnesses.
Evaluated program effectiveness regularly, implementing improvements as needed to better serve victim's needs.
Collaborated with law enforcement agencies to ensure seamless coordination during investigations and court proceedings.
Secured restitution for crime victims by diligently monitoring cases through the judicial process.
Review cases, prepare and distribute subpoenas to law enforcement and testifying witnesses.
Review cases, prepare and distribute subpoenas to law enforcement and testifying witnesses.
Assist the District Attorneys in both trial preparation and court procedures.
Utilize Court Management Systems software program to provide requested forms to the District Attorneys.