Andrea George-Wolsey
New Caney,TX
Summary
Operations and business leader who has run multi-site operations (5+ locations, approximately 25–50 employees), owned full P&Ls, and built the onboarding and training that gets teams performing. Known for turning KPI and CRM data into measurable results: higher revenue, stronger customer retention, and more efficient operations across nationally recognized retail and service organizations. Proven in every function of running a business: budgeting and forecasting, purchasing and vendor management, hiring, coaching, marketing, and client retention, from sole accountability for an entire operation to leading multiple locations. My own business is self-sustaining, enabling full commitment to a new role.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
26
26
years of professional experience
Work History
Owner / Operations Manager
MANBASICS SPEAKEASY BARBERSHOP
01.2022 - Current
- Acquired and led all aspects of strategy, operations, and financial performance for a premium, customer-focused speakeasy barbershop.
- Oversaw planning, budgeting, purchasing, inventory, vendors, and quality, successfully migrating booking, POS, and CRM from Salon Ultimate to Square for enhanced operational reliability.
- Built and managed digital marketing across Facebook, Instagram, and Google Business Profile, increasing online visibility by approximately 20% and generating new business.
- Executed seasonal campaigns, promotions, referral programs, and community outreach initiatives, contributing to overall revenue growth.
- Recruit and mentor independent professionals, setting standards for accountability and teamwork.
Owner / Operator (Self-Employed)
A CUT ABOVE THE REST BARBERSHOP
01.2019 - 01.2021
- Sustained business continuity through COVID-19, adapting operations to health regulations and maintaining strong client relationships.
- Grew business organically through reputation management and referrals, with 20% of new business from word-of-mouth recommendations.
- Managed daily operations, including scheduling, purchasing, compliance, and financial administration using Square for point-of-sale and client management.
Regional Operations & Training Manager
TUNE UP
01.2014 - 01.2018
- Led onboarding and training for staff and managers across locations, standardizing procedures and accelerating new-hire readiness.
- Standardized onboarding and training for staff and managers across locations, improving new-hire readiness.
- Analyzed Zenoti booking, POS, and CRM data across locations to benchmark KPIs, product sales, and employee performance, identifying underperforming sites and recommending corrective actions.
- Managed loyalty programs that enhanced customer retention and acquisition.
Independent Contractor (Self-Employed)
ATASCOCITA BARBERSHOP
01.2011 - 01.2013
- Enhanced customer retention through development of rewards program, fostering repeat business.
- Oversaw purchasing, vendor relations, and financial management to ensure operational efficiency.
- Boosted referral-based bookings by 15% via personalized client follow-up.
Store Manager
SPORT CLIPS
01.2008 - 01.2010
- Directed high-volume retail operations, ensuring optimal financial performance through effective staffing, scheduling, budgeting, and inventory control.
- Managed daily operations using Salon Ultimate booking and point-of-sale software, utilizing CRM and performance reporting to coach staff and achieve KPIs.
- Recruited and trained management and service teams, reinforcing operational standards to enhance overall team productivity.
- Drove a 15% increase in customer retention by launching a new loyalty program and improving customer feedback mechanisms.
Store Manager
TGF HAIR SALON
01.2006 - 01.2007
- Managed multimillion-dollar operations (staffing, scheduling, budgeting, inventory, vendors) with corporate-mandated booking software to track CRM, KPIs, product sales, and employee performance, ensuring optimal resource allocation.
- Mentored leadership teams and implemented operational improvements, enhancing workflow efficiency by 12%, contributing to smoother operations.
- Directed daily salon operations, ensuring consistent client service and smooth workflow
- Recruited, trained, and coached stylists to strengthen performance and retention
- Managed schedules, staffing plans, and shift coverage to maintain efficient operations
Corporate Manager
SALON GENESIS
01.2001 - 01.2005
- Managed entire operation with accountability for day-to-day functions, staffing, scheduling, walk-in flow, appointment booking, service delivery, and customer experience.
- Launched three new service lines and oversaw appointment-only specialty menu, significantly expanding salon offerings.
- Handled all purchasing, inventory ordering, and vendor relationships, while planning and executing marketing and promotions for hair services and specialty offerings.
- Personally handled all purchasing, inventory ordering, and vendor relationships across every service line, and solely planned and executed all marketing and promotion, from hair services to specialty and wellness offerings.
- Full-service men's and women's salon offering hair services for walk-ins alongside cutting-edge, appointment-only specialty services that no other salons in the area were offering at the time.
Education
Bachelor of Science - Business Administration
Southern New Hampshire University
ManchesterSkills
- Operational Management
- P&L management
- Financial Performance
- KPI tracking
- Business analytics
- Client Acquisition
- Client retention strategies
- Marketing strategy
- Digital Campaigns
- Operational oversight
- Team development
- Talent management
- Industry Insights
Accomplishments
- Revenue Growth: increased revenue, production, and retail sales by approximately 10% across multiple locations through KPI- and CRM-based corrective plans (Tune Up, Regional Operations & Training Manager).
- Customer Retention: drove a 15% increase in retention by launching a loyalty program and improving customer feedback mechanisms (Sport Clips, Store Manager).
- Operational Efficiency: improved workflow efficiency by 12% (TGF Hair Salon) and approximately 10% (Salon Genesis) through targeted process improvements.
- New Business Lines: launched three new service lines as the single point of accountability for operations, purchasing, vendors, KPIs, CRM, and marketing (Salon Genesis, Corporate Manager).
- Marketing & Referrals: increased online visibility by approximately 20% through digital marketing and generated approximately 20% of new business through referral programs (Manbasics; A Cut Above the Rest).
Timeline
Owner / Operations Manager
MANBASICS SPEAKEASY BARBERSHOP
01.2022 - Current
Owner / Operator (Self-Employed)
A CUT ABOVE THE REST BARBERSHOP
01.2019 - 01.2021
Regional Operations & Training Manager
TUNE UP
01.2014 - 01.2018
Independent Contractor (Self-Employed)
ATASCOCITA BARBERSHOP
01.2011 - 01.2013
Store Manager
SPORT CLIPS
01.2008 - 01.2010
Store Manager
TGF HAIR SALON
01.2006 - 01.2007
Corporate Manager
SALON GENESIS
01.2001 - 01.2005
Bachelor of Science - Business Administration
Southern New Hampshire University
Personal Information
Title: Operations Management | P&L Leadership | Business Development | Client Success | Marketing
COMMUNITY LEADERSHIP
Supported community fundraisers and nonprofits through donations of products, services, and funds., Fostered and rehabilitated approximately 30 animals requiring specialized medical and behavioral care., Supported placement and care of 100+ rescue animals through adoption events and volunteer work.