Andrea Hall Phinney
Beverly,MA
Summary
A positive, resourceful and enthusiastic team player offering strategic marketing and sales skills with an emphasis on brand awareness and business development. Skillful in promoting a unique corporate message through both traditional, digital media and public relations. Proactive in prioritizing company goals and customer satisfaction with a focus on increasing market share.
Overview
32
32
years of professional experience
Work History
Principal/Sole Proprietor
New Leaf Marketing
Beverly, MA
01.2001 - Current
- New Leaf Marketing, Beverly, MA, established in 2001
- Strengths consist of marketing strategies, colorful ideas and ability to organize and execute promotional campaigns for business community and entertainment industry
- Seasoned proficiency in all aspects of sales, marketing, and public relations, with success in execution of all goals
- Expertise in sales/marketing, advertising, public relations, event planning for business clients
- Precision with preparation of schedules for various media to fit client’s specific demographic, working within specific budget, utilizing spreadsheets and following media deadlines
- Creation of ideas, concepts and marketing campaigns for entertainment production companies, scriptwriting, and production of all TV/Videography for advertising and commercials
- Coordinated and executed designer/architect events utilizing chefs and kitchen manufacturers including Clarke Kitchens, GE, Viking, and other global brands. Hosted these events wuth a wide range of 15 to 150 guests
- Specialized in categories of home improvement, cause-related marketing and entertainment
Sales/Account Executive
WXRV Radio
Boston, MA
01.1996 - 01.2001
- Stimulated new business, serviced large account base, worked with various ad agencies and local businesses with focus on music industry and beverage companies, created effective and results-driven promotions, compiled radio schedules, and met or exceeded monthly sales quota.
Marketing Specialist
Universal Music Group
Boston, MA
01.1990 - 01.1996
- Performed combination of marketing, sales and promotion-oriented skills
- Elevated visibility for array of musicians/bands on MCA/Motown/Geffen labels
- Established unique marketing techniques to brand various artists in musical genres including pop, r&b, jazz, rock, country and alternative
- Engaged with and increased outreach to 100+ retail stores in Northeast region, assuring ample stock of new music releases and in-store display material to develop and brand artists
- Successfully met or exceeded monthly sales quota
- Attended quarterly Universal Music conventions in order to prioritize marketing goals for individual record labels
Education
B.S., Bachelor of Science - Communications
Boston University
Boston, MABrookline High School
Brookline, MASkills
- Strategic Planning and Execution
- Business Development
- Effective Communicator and Public Speaker
- Corporate Strategy and Development
- Media Relations
- Marketing and Advertising
Timeline
Principal/Sole Proprietor
New Leaf Marketing
01.2001 - Current
Sales/Account Executive
WXRV Radio
01.1996 - 01.2001
Marketing Specialist
Universal Music Group
01.1990 - 01.1996
B.S., Bachelor of Science - Communications
Boston University
Brookline High School
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