Andres Alegria
Lamar Advertising
Adelanto,CA
5
years of professional experience
Graphic Designer – Out-of-Home Advertising creating billboard campaigns, digital ads, and large-format creative that communicate client messages quickly in real-world viewing environments. Translates marketing objectives into readable headlines, layouts, and visual concepts while maintaining brand consistency, production accuracy, and strong visual hierarchy.
Work History
Graphic Designer – Out-of-Home Advertising
5 Years 5 Months- Design high-impact creative for billboards, digital billboards, posters, and other Out-of-Home advertising formats.
- Developed creative concepts that effectively communicated client messages to target audiences in real-world environments.
- Adapt creative concepts to different billboard sizes, digital formats, and advertising environments.
- Translate client marketing objectives into compelling visual solutions while maintaining brand identity and consistency.
- Develop advertising concepts for a broad range of industries, including legal, healthcare, restaurants, home services, real estate, retail, and community organizations.
Education
Bachelor's - Graphic Design and Visual Experience
Academic foundation in graphic design, visual communication, creative problem-solving, typography, composition, branding, and visual experience.
Skills
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Photo Editing & Retouching
Digital Design
Graphic Design
Typography
Layout & Composition
Large-Format Production
Brand identity systems
Art direction
Concept presentation
Timeline
Graphic Designer – Out-of-Home Advertising
Lamar Advertising
03.2021 - CurrentRead More
California Baptist University
Bachelor's from Graphic Design and Visual Experience
Read More
PROFESSIONAL ACCOMPLISHMENTS
Gold Addy – Out-of-Home billboard campaign for Vin Scully
COMMUNITY & SERVICE
- Feeding America Riverside | San Bernardino, Participated in community volunteer efforts supporting food distribution and service initiatives.
- Riverside City Firefighters Foundation, Participated in a fundraising bowling event that raised more than $43,000 benefiting the Riverside City Firefighters Foundation.
- Big Brothers Big Sisters, Participated in community fundraising and charitable activities, including a Topgolf tournament.
CREATIVE & PROFESSIONAL EXPERIENCE
- Out-of-Home Advertising: Professional experience creating advertising designed for audiences who may only have a few seconds to view a message. This requires a strong understanding of visual hierarchy, typography, composition, simplicity, scale, distance, and audience behavior.
- Creative Concept Development: Experienced in developing creative concepts and advertising messages designed to capture attention, generate curiosity, communicate a clear call to action, and support a client's broader marketing objectives.
- Large-Format Production: Experienced in preparing artwork for large-scale physical and digital applications, with an understanding of resolution, proportions, scaling, production specifications, viewing distance, safety areas, and print requirements.
- Sales & New Business Support: Provide creative support to sales and account teams through proposals, presentations, campaign concepts, and visual solutions intended to help attract new clients and communicate the value of Out-of-Home advertising.