Summary
Overview
Work History
Education
Skills
Timeline
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Rebecca Magallon

St. Francis,WI

Summary

Graphic Designer | Art Director with 23+ years of experience in graphic design and marketing, specializing in creating impactful and engaging visual solutions that communicate the essence and value of a brand. High-level skills in trade show management, online marketing, and art direction. Strong project management and organizational skills with the ability to thrive in a fast-paced environment with tight deadlines.

Overview

26
26
years of professional experience

Work History

Project Manager | Art Director | Graphic Designer

DesignerMagallon
01.1999 - Current
  • Companies: Cree Inc., Biz Times, Packing House, Jordan Financial, Pocket Aces Construction, The Gobbler, Ruud Lighting, Phillips Lighting
  • Social Networking, Marketing Planning, Art Direction, Graphic Design

Senior Graphic Designer | Art Director | Manager

Core Creative
08.2022 - 01.2024
  • Created in-store graphics for a local tool manufacturer to display in The Home Depot Stores
  • Managed multiple projects simultaneously under hourly/daily deadlines
  • Worked within designated brand standards and pushed the limits of those standards
  • Provided design and illustration from conception to completion and image retouching/ manipulation
  • Reviewed team output to the client and printed for errors/omissions as a final review process
  • Created training documents for others to join and help on our team
  • Led, trained, mentored, art directed, and routed all work for one direct report and greater team.

Creative Services Project Manager

Kimmel Cultural Campus (contract)
05.2022 - 08.2022
  • Acted as liaison between Kimmel staff, entertainment companies, designers, and printers
  • Maintained documentation, assets, and edits
  • Led a team as a project manager, creating a trusting, respectful team in the process
  • Delivered all projects on time and budget.

Project Manager

DCI, Subaru of America (Contract)
06.2021 - 05.2022
  • Managed Subaru Ambassador loyalty projects and provided project status reports and budget to the leadership team and clients
  • Developed business resource documents to ensure on-time project delivery
  • Produced cost planning, project estimates, and prepared monthly billing and labor reporting
  • Ran ongoing internal program meetings, including weekly status check-ins
  • Created process for intake of projects and maintenance
  • Resolved issues through negotiation, risk mitigation, and escalation.

Graphic Designer | Project Manager | Marketing Planning Coordinator

Kohl’s Corporate (Covid)
05.2011 - 09.2020
  • Implemented new project management software Workamajig by developing department-specific how-to manual and training new and current associates; Super SME (Subject-matter expert)
  • Trained new team members, managed contractors’ workloads
  • Developed project timing and project plan for creative, photo studio, production, printing, and procurement teams and managed the execution until graphics arrived In-Store
  • Partnered with merchants, merchandise presentation, merchant marketing, and national vendors to recommend and develop in-store marketing programs that support business priorities
  • Resolved issues through negotiation, risk mitigation, and escalation
  • Guided, organized, and problem-solved projects to assist teams in completing tasks
  • Initiated new projects by writing accurate and comprehensive details, including communication objectives, messaging hierarchy, desired outputs, and production specifications
  • Communicated project scope, strategic creative briefs, and print production specifications to working teams
  • Communicated with high-level SVP executives on project status and store set walks
  • Responsible for continuity of Kohls and Major brands
  • Create final production artwork for private label and exclusive licensed merchandise, preserving brand integrity and file accuracy.

Art Director | Graphic Designer

Cree Lighting (Freelance)
09.2010 - 05.2011
  • Coordinated marketing events to promote the company on a Ferrari Challenge
  • Designed all promotional marketing materials for the event
  • Created documents and marketing materials.

Art Director | Graphic Designer | Project Manger | Event Planner

Schréder Lighting
09.2009 - 09.2010
  • Responsible for international marketing planning, budget, design, magazine ads, print collateral, email campaigns, social media and website design and maintenance
  • Planned and implemented the organization’s presence at the industry’s largest trade show, including brand identity, pre-and post-show event and e-marketing campaigns, booth design and construction, video production, and strategic plan to increase customer traffic
  • Designed, produced, and launched the organization’s first US website and tracked metrics through search engine optimization tactics
  • Shortened customer ordering process and strengthened customer loyalty process by more than 50% by designing interactive product specification eliminating the ability to order incompatible products online.

Project Coordinator | Art Director | Graphic Designer

Ruud Lighting
01.2001 - 08.2010
  • Managed, planned, and designed all marketing for three of the major company brands
  • Led Web, e-mail, and print creative on the largest product launch in company history
  • Managed catalog layout, photography, production, and coordination of catalogs annually
  • Developed product-specific style guides, website templates, brochures, case study templates, advertising, and other collateral materials
  • Collaborated on strategic planning for creating a niche category of market-specific products, including creating websites, brochures, sales sheets, newsletters, e-marketing, and trade show support
  • Created multiple brand identities, logos, collateral material, and videos for annual events, trade shows, sales conferences, 25th anniversary parties, and customer loyalty racing events.

Education

Bachelor’s degree - Graphic Design

Collins College
Tempe, AZ

Skills

  • Art Direction
  • Graphic Design
  • Creative Design
  • Web Design
  • Strategic Planning
  • Critical thinking
  • Design Strategy
  • Campaign Creation
  • Branding
  • Typography
  • Visual Concepts
  • Photo Direction
  • Social Media
  • Video Editing
  • Photoshop
  • Illustrator
  • InDesign
  • Creative Cloud
  • Premiere Pro
  • After Effects
  • Dreamweaver
  • Project Management
  • Time Management
  • Microsoft Office Suite
  • Workamajig PM software
  • Smartsheets
  • Mentoring
  • Vendor Sourcing
  • Document Management
  • Project tracking
  • Schedule Management
  • Productivity Improvement
  • Project planning and development
  • Production Layouts
  • Website graphics
  • Logo creation
  • Digital design
  • Project management abilities
  • Production Standards
  • Adobe After Effects
  • Logo design
  • Photography composition
  • Visual design
  • Digital graphics
  • Corporate Branding
  • Branding strategies
  • Layout Design
  • Print design
  • Adobe Creative Suite
  • Creative concept development
  • Presentation Design
  • Sketching abilities
  • Color theory

Timeline

Senior Graphic Designer | Art Director | Manager

Core Creative
08.2022 - 01.2024

Creative Services Project Manager

Kimmel Cultural Campus (contract)
05.2022 - 08.2022

Project Manager

DCI, Subaru of America (Contract)
06.2021 - 05.2022

Graphic Designer | Project Manager | Marketing Planning Coordinator

Kohl’s Corporate (Covid)
05.2011 - 09.2020

Art Director | Graphic Designer

Cree Lighting (Freelance)
09.2010 - 05.2011

Art Director | Graphic Designer | Project Manger | Event Planner

Schréder Lighting
09.2009 - 09.2010

Project Coordinator | Art Director | Graphic Designer

Ruud Lighting
01.2001 - 08.2010

Project Manager | Art Director | Graphic Designer

DesignerMagallon
01.1999 - Current

Bachelor’s degree - Graphic Design

Collins College

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Rebecca Magallon