Business Development Director with 14 years of combined experience, merging five years of customer experience (CX) in Michelin star hospitality and nine years in the healthcare space generating $ 20M in revenue growth for clinical laboratories and CMS ACOs with a Value-Based Care approach.
Overview
14
14
years of professional experience
Work History
Director of Primary Care Development
Vytalize Health ACO
01.2023 - Current
Developed GTM strategy based on CMS ACO reports analysis-provider enrollment shot up 1,900% for the ACO REACH program for Central West and South West Florida.
Collaborated with team members to evaluate CMS ACO performance reports, creating a competitive strategy that achieved a provider enrollment growth of 2,500% for the ACO REACH program in Florida.
Scheduled and presented the ACO REACH model, both in person and virtually, to 50 practices and their providers within a 6-month period.
Delivered the conversion of 15 PCPs, 19 providers and 4,500 Medicare lives achieving a 30% closing rate and generating $ 6.1M revenue.
Collaborated with HCC coders, EMR specialists, medical directors and PHAs to onboard the 15 PCPs and their 19 providers in the ACO within a 3-month period.
Bilingual Account Executive
LabCorp
05.2020 - 12.2022
Developed relationships with PCPs, MSOs, IPAs and healthcare systems with a VBC approach that delivered 105% attainment for a $1.2M book of business in the Florida region.
Oversaw the conversion of a Medical Group with 16 locations, resulting in a remarkable increase in accessions of 7,455%, which generated $500k in new revenue for Q3 and Q4 of 2022.
Spearheaded 24 + EHR interface implementation projects that connected 80 providers across 40 different practices generating $1M in new sales revenue during 2021 - 2022.
Met criteria for 2022 Gem Club: 216% new revenue growth and 104% book of business attainment.
Quarterly quotas delivered during 2022: Q1 157%; Q2 101%; Q3 127% and Q4 400%.
Director of Business Development
Laboratorio Microanalisis Integral
01.2016 - 08.2019
Designed GTM strategy aimed at reaching ambulatory surgery centers for medical tourism to offer clinical lab services resulting in a 25% increase in revenue.
Increased monthly cash flow by 86% within 12 months.
Oversaw a $250,000 remodeling project for the clinical-technical and patient area with a Value-Based Care approach.
Led interdisciplinary operational and clinical teams to streamline clinical lab processes that optimized the Vitros 5600 chemistry and immunoassay testing by 300% and produced positive patients outcomes.
Negotiated contract prices with C-suite members of the largest account for the first time in five years, resulting in an 8% increase in gross revenue.
Private Event Manager - Bookkeeper
Sepia Restaurant - Michelin Star
01.2011 - 01.2016
Guided waitstaff during private events (corporate & social) for 25 to 100 guests while coordinating with the chef and sommelier that food and wine were being served in order to provide a Michelin star customer experience.
Entered daily sales in Quickbooks and produced weekly financial reports (P&L) for leadership in order to keep track of the restaurant sales/financial performance.
Education
Master of Science - Healthcare Administration
ICESI University
Cali, Colombia
08.2019
Bachelor of Science - Business Administration
DePaul University
Chicago, IL
06.2014
Skills
Fully Bilingual - Spanish/English
Systematic Forecast Preparation
Data-Driven Decision Making
Michelin Star Hospitality
Definitive Healthcare
Salesforce Analytics
Strategic Planning
Value-Based Care
Provider Sales
Management
Languages
Spanish
Bilingual or Proficient (C2)
Timeline
Director of Primary Care Development
Vytalize Health ACO
01.2023 - Current
Bilingual Account Executive
LabCorp
05.2020 - 12.2022
Director of Business Development
Laboratorio Microanalisis Integral
01.2016 - 08.2019
Private Event Manager - Bookkeeper
Sepia Restaurant - Michelin Star
01.2011 - 01.2016
Master of Science - Healthcare Administration
ICESI University
Bachelor of Science - Business Administration
DePaul University
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