Andrew Auster
Asheville,NC
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Brand Marketing Manager
New Belgium Brewing
06.2022 - 01.2024
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Enhanced customer engagement through the creation of compelling digital content for various platforms.
- Managed strategic partnerships with key influencers, resulting in increased reach and visibility for the brand.
- Collaborated with cross-functional teams to ensure consistent brand messaging across all touchpoints.
Taproom Manager
New Belgium Brewing
02.2020 - 06.2022
- Improved customer satisfaction by providing exceptional service and maintaining a friendly, welcoming atmosphere.
- Increased taproom sales by implementing effective promotional strategies and hosting engaging events.
- Trained and mentored staff on taproom operations, customer service techniques, and beer knowledge.
- Implemented efficient scheduling practices to maximize staff productivity while minimizing labor costs.
Craft Account Manager
Cavalier Distributing
02.2018 - 01.2020
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Developed customized account plans for clients to help them achieve their business goals.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
General Manager
Dahlia's Pour House
02.2014 - 02.2018
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Education
Bachelor of Science - Community Health And Preventive Medicine
University of North Florida
Jacksonville, FL05.2015
Skills
- E-commerce strategy
- Strategic Marketing
- Market Research Analysis
- Relationship Building
- Cross-departmental Alignment
- Marketing Program Management
- Seasonal campaign development
Certification
- Certified Cicerone, - 11/2021
- Diversity, Equity and Inclusion, eCornell - 03/2023
- Digital Marketing and E-commerce, Google - 03/2023
Timeline
Brand Marketing Manager
New Belgium Brewing
06.2022 - 01.2024
Taproom Manager
New Belgium Brewing
02.2020 - 06.2022
Craft Account Manager
Cavalier Distributing
02.2018 - 01.2020
General Manager
Dahlia's Pour House
02.2014 - 02.2018
Bachelor of Science - Community Health And Preventive Medicine
University of North Florida
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