Andrew Beidler
Yardley,PA
Summary
EXPERIENCED PHARMACEUTICAL MARKETING LEADER
30+ years of pharmaceutical marketing adventures, always mindful that the patient is waiting. Expertise in brand management, market shaping, brand building, product launches, portfolio management, and performance management.
FREELANCE CURIOUS
Overview
36
36
years of professional experience
Work History
Portfolio Brand Marketing Lead
Viatris
02.2023 - 03.2025
- Led development, execution, and measurement of HCP and Consumer promotional tactics for iconic LOE brands (Lipitor, Viagra, Celebrex, Effexor, Zoloft, Norvasc, Dilantin, Xanax).
Marketing Director
Pfizer
04.2017 - 05.2022
- Retail Marketing Lead for Prevnar 20 Adult Pneumococcal Vaccine
- Regional and Multicultural Marketing Lead for Prevnar 13 Adult Pneumococcal Vaccine
Marketing Director/Manager (multiple Roles)
Bristol Myers Squibb
05.1989 - 12.2016
- Director, Multichannel Brand Marketing Partner (US): Hematology and Oncology brands (Sprycel, Empliciti, Opdivo, Yervoy)
- Marketing Director (US): HIV brands (Atripla, Reyataz, Sustiva)
- Marketing Director (Global): Hepatitis B (Baraclude) and Hepatitis C (Daklinza) brands
- Marketing Manager (US): Cardiovascular (Plavix) and CVS (Serzone) brands
- Professional Sales Representative, Mid-Atlantic Region
Education
MBA - Marketing
University of North Carolina (Kenan-Flagler)
Chapel Hill, NC05-1989
Bachelor of Science - Biology
Bucknell University
Lewisburg, PA05-1985
Skills
- Brand Marketing (In-Line & LOE brands)
- Digital Marketing (In-Line & LOE brands
- Health Care Professional Marketing
- Patient/Consumer Marketing
- Retail Pharmacy Marketing
- Executional Marketing (US)
- Strategic Marketing (Global)
- Organization/Coordination/Relationships
Timeline
Portfolio Brand Marketing Lead
Viatris
02.2023 - 03.2025
Marketing Director
Pfizer
04.2017 - 05.2022
Marketing Director/Manager (multiple Roles)
Bristol Myers Squibb
05.1989 - 12.2016
MBA - Marketing
University of North Carolina (Kenan-Flagler)
Bachelor of Science - Biology
Bucknell University
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