Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Andrew Briere

East Hampton,CT

Summary

Accomplished medical device marketing program manager with expertise in new product development, strategy, and market analysis. Proven track record of delivering impactful internal and external initiatives across diverse product categories. Strong cross-functional collaborator committed to fostering a positive work environment and driving team success.

Overview

12
12
years of professional experience

Work History

Sr. Marketing Program Manager

Medtronic
, CT, hybrid
01.2023 - Current
  • Responsible for defining and implementing competitive strategy and defense programs against major competitors, including J&J Medtech, Intuitive Surgical, and Conmed.
  • Led the Signia relaunch evidence and claims team, partnering and driving work across functions to deliver bold, impactful new messaging.
  • Developed and executed a global marketing program to defend and take market share from the Sureform robotic stapler. Partnered across regional commercial teams to drive over $5 million in incremental annual revenue.
  • Co-led the launch of a cross-functional evidence council, driving objective prioritization of evidence generation to support vital business priorities across diverse product categories.
  • Developed, tested, and launched customer and sales facing marketing materials in a bold new way, designed to deliver impact with responsibly aggressive messaging aligned to user needs and business objectives.

Global Product Consultant

Medtronic
, CT, hybrid
07.2021 - 07.2023
  • Led a $5.4 billion business product roadmap and strategy development, delivering $3.7 billion of incremental annual revenue over a 10-year period.
  • Built a comprehensive stapling product portfolio strategy across several NPD projects, commercial programs, and product categories intended to protect the core and expand share.
  • Drove strategic business decisions to earn project funding, end projects, and change project scope by leading without authority.
  • Steered cross-functional teams through critical project scoping and planning to align with strategic business objectives.
  • Excelled at executing marketing deliverables as part of new product development teams, from defining user needs and project inception through to go-to-market strategy and commercial planning.

Senior Global Product Specialist

Medtronic
, CT, hybrid
12.2017 - 07.2021
  • Developed several comprehensive marketing plans for new product development initiatives across the A&I portfolio, intended to protect the core, fill portfolio gaps, and take market share; worth a combined NPV of $260M.
  • Delivered marketing objectives at all stages of new product development, from problem definition and solution inception, through commercial launch preparation.
  • Led A&I VOC efforts to define legitimate user needs to establish a foundation for future portfolio innovation.
  • 107% FY21 revenue performance for a $279M global access business. Responsibilities included global commercial strategy development and execution, regional marketing and sales partnerships, collateral development, competitive response, and product life cycle management.

Associate Product Manager

Conmed
Milford, CT
11.2016 - 11.2017
  • Interim AirSeal disposables Product Manager in 2017, responsible for $54M in domestic revenue, delivering 30% product line growth.
  • Excelled in global upstream and domestic downstream product marketing activities, including VOX, product launch, pricing strategy, product rationalization, competitive response, and customer-facing and sales content development.
  • Led business development initiatives to target acquisitions or partnerships, form relationships, and conduct financial and portfolio fit analysis.
  • Cultivated positive working relationships with key stakeholders across functions, and led the cross-functional team toward our end goals.

Key Account Specialist

Boston Scientific
Northeast
08.2014 - 11.2016
  • 51% territory growth in 2015, through conversions, and increased utilization.
  • 19% territory growth YTD 2016, through conversions, and increased utilization.
  • Cultivated key stakeholder relationships at academic, tertiary, and community medical centers through routine visits, case support, customer education, and customer-focused problem resolution.

Sales Associate

Kairos Surgical - Arthrex Inc
, CT
06.2013 - 08.2014
  • Established new customer relationships to uncover and satisfy customer needs.
  • Relied upon by surgeons and other customers for medical device expertise.
  • Quickly earned the respect and confidence of customers, and became a valued resource and member of the team.

Education

MBA -

University of Connecticut
Storrs, CT
05-2023

Bachelor of Science - Business, Marketing

University of Connecticut
Storrs, CT
05-2013

Skills

  • Portfolio & Competitive Strategy
  • New product development marketing execution
  • Market assessment and analysis
  • Leading without authority
  • Driving and working on a cross-functional team
  • VOX, customer needs assessment and translation

Accomplishments

  • Marketer of the Year – Medtronic
  • RLM Partner of the Year – Medtronic
  • Pioneer Award – Medtronic
  • Player of the Month – Medtronic
  • Top Rep, Sales Training – Conmed
  • Marketing Collaboration and Development Program – Boston Scientific
  • Winner, Beat The Heat Sales Contest – Boston Scientific

Timeline

Sr. Marketing Program Manager

Medtronic
01.2023 - Current

Global Product Consultant

Medtronic
07.2021 - 07.2023

Senior Global Product Specialist

Medtronic
12.2017 - 07.2021

Associate Product Manager

Conmed
11.2016 - 11.2017

Key Account Specialist

Boston Scientific
08.2014 - 11.2016

Sales Associate

Kairos Surgical - Arthrex Inc
06.2013 - 08.2014

MBA -

University of Connecticut

Bachelor of Science - Business, Marketing

University of Connecticut

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