Andrew King
St Louis,MO
Summary
Encouraging leader and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
16
16
years of professional experience
Work History
Director of Graduate Student Success
University of Mississippi
01.2021 - Current
- Plans and develops digital marketing strategies for online degree programs
- Provides direction and guidance for marketing team
- Coordinates collaboration of cross-functional teams to enhance communication and messaging of value propositions
- Assists in improving website design and driving lead generation
- Collects and analyzes market data to inform decision making related to enhancing brand awareness and positioning
- Tracks, measures, and analyzes KPIs related to campaign performance
- Serves as liaison for department with internal and external partners
- Reviews, selects, and implements software, technology, and practices to improve customer acquisition and experience
- Serves on strategic assessment team; produces annual report and presents key findings and opportunities to leadership and stakeholders
- Collaborates with Salesforce implementation team and campus leadership to develop and implement Salesforce CRM
- Serves as supervisor for staff; provides leadership and mentorship.
Coordinator of Advising, Recruitment & Retention
University of Mississippi
04.2018 - 01.2021
- Planned, coordinated, and hosted special events to increase awareness of university programs
- Collaborated with Manager of Marketing and Communications to plan and implement digital marketing strategies such as social media and email
- Created and distributed market surveys to enhance design and messaging of digital media
- Assisted in the development and implementation of policies and procedures related to the recruitment of new students
- Participated in recruiting events to increase awareness and enrollment.
Advisor
University of Mississippi
01.2017 - 04.2018
- Represented the university at various recruiting events; presented to prospective students and families
- Developed and conducted professional development workshops and presentations
- Served as academic advisor for ~500 freshman and transfer students; advised students regarding course scheduling, requirements and made suggestions based on one-on-one interactions
- Operated institutional CRM to generate and analyze reports.
Admissions Counselor
University of Mississippi
08.2013 - 04.2015
- Collaborated with Associate Director of Admissions for Marketing and Communications and other university leaders to plan, implement, and enhance marketing and recruitment strategies, including social media, website content and design, and email campaigns
- Developed programs and communication tools to increase awareness of offerings and opportunities
- Recruited and marketed the University of Mississippi (Ole Miss) to 3,500 prospective students from Georgia, Texas, and Mississippi
- Served as an official university representative and spokesperson for visiting audiences of 700+.
Marketing Intern
Aramark
05.2013 - 08.2013
- Presented and sold meal plans to families during new student orientations
- Provided information regarding dining services to prospective customers
- Coordinated transportation of sales materials.
Sales Associate
Supplement Superstores
05.2008 - 08.2011
- Presented and sold dietary supplements to customers
- Contributed to customer retention efforts, such as mailing hand-written thank you letters and coordinating customer appreciation events
- Educated customers regarding uses, benefits, and risks of specific supplements
- Established and maintained strong relationships with customers.
Education
Master of Business Administration - Business Administration & Management
University of Mississippi
University, MS01.2016
Bachelor of Business Administration - Marketing
University of Mississippi
University, MS01.2013
Skills
- Data Analysis
- Salesforce
- Abobe
- Creativity and Innovation
- Project Coordination
- Tableau
- Operations Management
- SAP
- Digital Marketing
- Organizational Development
- Data Visualization
- Verbal and written communication
Timeline
Director of Graduate Student Success
University of Mississippi
01.2021 - Current
Coordinator of Advising, Recruitment & Retention
University of Mississippi
04.2018 - 01.2021
Advisor
University of Mississippi
01.2017 - 04.2018
Admissions Counselor
University of Mississippi
08.2013 - 04.2015
Marketing Intern
Aramark
05.2013 - 08.2013
Sales Associate
Supplement Superstores
05.2008 - 08.2011
Master of Business Administration - Business Administration & Management
University of Mississippi
Bachelor of Business Administration - Marketing
University of Mississippi