Latifat Temitope Shaba
Summary
Results-driven MBA graduate with distinction and over 8 years of experience in leading product innovation, marketing strategy, and consumer engagement across diverse sectors, including insurance, finance, and education. Recognized for a data-driven approach and innovative mindset, with a proven track record of increasing revenue by over 300%, achieving 100% client retention, and transforming customer experiences. Expertise in blending user research, data insights, and cross-functional collaboration to design impactful solutions that drive growth in dynamic environments. A solid foundation in microbiology enhances analytical rigor and versatility in problem-solving within consumer finance and technology landscapes.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Graduate Assistant – Student Success & Engagement
Dominican University
2024.01 - 2025.08
- Designed and launched digital campaigns that improved student retention by 20% and satisfaction by 30%.
- Analyzed student behavior data produced findings which directed the development of new engagement approaches.
- Produced newsletters and communication materials which reached more than 1,000 students and staff members.
- Collaborated with more than 5 departments to guarantee that all initiatives aligned with institutional goals.
Executive Marketing Manager
NEM Insurance Plc
2021.01 - 2023.12
- Launched Enhanced Third Party Insurance and Householder Benefit Policy which led to a 35% increase in national adoption rates.
- Expand visibility in all 36 states through its retail strategies and advertising initiatives.
- Collaborate with international partners to improve Travel Insurance Policy rates which resulted in a 25% increase in customer adoption.
- Achieved 300% revenue growth in 2 years by directing a10+ member cross-functional team
- Manage a $400K marketing budget resulted in a 20% cost reduction while maintaining the same return on investment.
Branch Manager
NEM Insurance Plc
2019.01 - 2020.12
- Supervised a team of 12+ employees at the branch through performance target setting and development tracking and provided direction to support their goal achievement.
- Created incentive programs that improved client loyalty and reduced policy lapses by 20%.
- Achieved a 30% growth in its branch network during the previous year through successful client acquisition and retention methods.
- Executed risk reduction strategies which produced decreased claims ratios and delivered advantages to both customers and the business.
Marketing Manager
NEM Insurance Plc
2018.01 - 2019.12
- Devised advertising plans that positioned the company among the top insurers in Nigeria.
- Increased revenue by 200% by executing national insurance awareness campaigns alongside federal and state governments.
- Strengthened brand recognition through targeted media and community partnerships.
Relationship Officer
United Bank for Africa (UBA)
2015.01 - 2017.12
- Brought 30% growth in client portfolios through successful new business acquisition and strong relationship development.
- Achieved 120% of its sales targets which surpassed its annual sales targets.
- Delivered tailored financial solutions that improved client satisfaction and loyalty.
Data Entry Specialist
Golden Penny Foods
2013.11 - 2015.01
- Achieve 99% accuracy during data entry operations which involved processing extensive procurement and reporting information.
- Reduced processing time by 20% through optimized workflows.
- Collaborated with finance and operations teams to ensure compliance with standards.
Education
Master of Business Administration (MBA) -
Dominican University
River Forest, IL08.2025
Bachelor of Science - Microbiology
Adekunle Ajasin University
Skills
- Product Innovation & Go-to-Market Strategy
- Data analysis and user research
- Digital Marketing & Engagement Campaigns
- Strategic Communication & Stakeholder Collaboration
- Client Retention & Growth Strategies
- Cross-Functional Leadership & Team Development
- Market Trend Analysis & Competitive Benchmarking
- Agile Thinking & Problem-Solving
Accomplishments
- Grew revenue by 300% while achieving 100% client retention.
Partnered with an international insurer to launch a travel insurance policy, expanding market reach. - Introduced enhanced third-party insurance and pioneered third-party scratch card products, positioning NEM Insurance as a market leader.
- Improved student retention by 20% and satisfaction by 30% at Dominican University through data-driven campaigns and cross-department collaboration.
- Leveraged a Microbiology foundation to consistently diversify and excel across industries, bringing analytical rigor and adaptability to finance, insurance, and education.
Affiliations
- Chartered Insurance Institute of Nigeria (CIIN)
- Nigerian Institute of Management (NIM)
- National Institute of Marketing of Nigeria (NIMN)
Certification
- Chartered Insurance Certification – CIIN
- Digital Marketing & Social Media Strategy – Google Digital Garage
- Financial Management & Business Growth – UBA Training Academy
- Project Management Professional (PMP) – In Progress
Timeline
Graduate Assistant – Student Success & Engagement
Dominican University
2024.01 - 2025.08
Executive Marketing Manager
NEM Insurance Plc
2021.01 - 2023.12
Branch Manager
NEM Insurance Plc
2019.01 - 2020.12
Marketing Manager
NEM Insurance Plc
2018.01 - 2019.12
Relationship Officer
United Bank for Africa (UBA)
2015.01 - 2017.12
Data Entry Specialist
Golden Penny Foods
2013.11 - 2015.01
Master of Business Administration (MBA) -
Dominican University
Bachelor of Science - Microbiology
Adekunle Ajasin University