ANDREW LUFF
Los Angeles,CA
Summary
Creative and detail-oriented experiential and event professional with expertise in designing and executing large-scale events and brand activations. Skilled in vendor management, brand activations, and live event production. Adept at developing unique concepts that foster emotional connections between audiences and brands. Excited to apply strong communication and organizational skills to a role in developing innovative experiences.
Overview
7
7
years of professional experience
Work History
Marketing Coordinator
ACKWEST Group
01.2026 - Current
- Contributed to cross-channel marketing initiatives for 3+ B2B and B2C brands, including the flagship brand, TestSet, helping deliver cohesive brand messaging across digital platforms and customer touchpoints.
- Grew brand presence through strategic social media management and execution which led to an increase in TestSet’s LinkedIn following by 250% and ACKWEST Group’s LinkedIn audience by 180%.
- Planned and managed client events, conferences, sales retreats, and internal initiatives with budgets ranging from $20,000 to over $100,000, overseeing logistics from concept through completion.
- Launched TestSet’s TikTok and Instagram channels, developing original campaigns that increased brand awareness and highlighted the people behind the company through authentic, employee-focused content.
- Leveraged AI platforms including OpenAI, Claude, and Replit to automate marketing workflows and centralize organizational knowledge.
Talent Manager Intern
IAMPACT MGMT
11.2025 - 02.2026
- Enhanced relationships with digital creators by connecting them with partnership opportunities across premium brands and creator agencies.
- Pitched influencers to 20-100+ brands per week, creatively brainstorming which organizations aligned with each creator's video style, content niche(s), and professional aspirations.
- Documented outreach initiatives and brand communication in CRM and project management databases, aligning team on project progress and brand outreach results.
Operations & Chair’s Assistant, Program Coordinator
UCLA
03.2025 - 09.2025
- Coordinated high-profile events, workshops, fundraising galas, and conferences with budgets ranging from less than $1,000 to over $25,000, boosting attendance to an average of 40–90 participants per event.
- Developed digital outreach campaigns, such as email campaigns and social media promotions, boosting attendance by an average of 40–90 participants per event.
- Liaised with outside vendors across venues, catering, transportation, and more to ensure seamless execution.
Events and Marketing Director
Theta Chi Fraternity
10.2020 - 12.2022
- Designed and launched 1-3 events weekly, coordinating 30–50 volunteers weekly for event setup, operations, and breakdown.
- Managed a $45,000 quarterly budget, allocating funds across productions, marketing campaigns, and fundraising initiatives.
- Pitched and conducted outreach to local and national organizations, securing mutually beneficial partnerships and sponsorships that enhanced brand visibility.
Admissions Representative
UCLA Admissions
01.2019 - 12.2022
- Answered guest inquiries through a variety of formats (phone, email, and in-person) in an informative and professional manner.
- Planned student engagement events - setting up booths, coordinating ambassadors, and interfacing with visitors and partner organizations.
Spring Sing Talent Director
UCLA Student Alumni Association
10.2021 - 06.2022
- Coordinated multi-week brand activations to increase visibility and audience engagement, managing brand ambassadors, event staff, and partner organizations.
- Directed production logistics, talent scheduling, and creative planning for UCLA’s largest musical tradition, enhancing event execution.
- Managed a $100,000 budget, resulting in a final audience tally of over 8,000 attendees.
Education
Bachelor of Arts - Theatre, Coursework in Digital Marketing
University of California - Los Angeles
Skills
- Event Operations
- Experiential Marketing
- Vendor and Stakeholder Coordination
- Budget and Timeline Management
- Audience Engagement
- Social Media Management
- Content Creation
- Professional Correspondence
- CRM Software
- Adobe Creative Suite
Timeline
Marketing Coordinator
ACKWEST Group
01.2026 - Current
Talent Manager Intern
IAMPACT MGMT
11.2025 - 02.2026
Operations & Chair’s Assistant, Program Coordinator
UCLA
03.2025 - 09.2025
Spring Sing Talent Director
UCLA Student Alumni Association
10.2021 - 06.2022
Events and Marketing Director
Theta Chi Fraternity
10.2020 - 12.2022
Admissions Representative
UCLA Admissions
01.2019 - 12.2022
Bachelor of Arts - Theatre, Coursework in Digital Marketing
University of California - Los Angeles