Andrew Martinez
Chicago,IL
Summary
Data-driven CPG professional with 8+ years of experience, leveraging syndicated sales data to generate actionable insights across multiple categories. Deeply passionate about data discovery and identifying the latest trends, with a proven ability to communicate effectively and collaborate cross-functionally to influence brand strategy.
Overview
7
7
years of professional experience
Work History
Client Manager
NielsenIQ
05.2023 - Current
- Currently supporting SC Johnson as their dedicated client manager for their Air Care/Home Storage categories
- Managed several Small/Medium clients, providing insights and analytical support through NielsenIQ services
- Work heavily with syndicated CPG data, analyzing market/product trends across multiple categories
- Coordinate project timelines and deliverables, enhancing team collaboration and efficiency.
Customer Success Manager
Bedrock Analytics
06.2022 - 05.2023
- Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
- Conducted training and mentored team members to promote productivity, accuracy and commitment to friendly service.
- Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues.
Customer Success Manager
SPINS LLC
04.2021 - 06.2022
- Manage a book of business valued over $18MM Total Contract Value
- Met or surpassed renewal rates and upgrade goals.
- Conduct trainings and mentored team members to promote productivity and commitment to friendly service.
- Hosted virtual meetings with clients ranging from formal program reviews to end-user platform training.
- Create customer support strategies to increase customer retention.
- Communicate best practices among on-site and external personnel to align efforts and goals.
Senior Customer Insights Analyst
SPINS LLC
09.2019 - 04.2021
- Addressed all client concerns by offering a solutions architecture to create efficient and meaningful insights.
- Collected and analyzed sales and product data using various research methods and programs to broaden results and optimize SPINS product intelligence.
- Trained entry-level data analysts on company protocols, best practices and SPINS product library procedures.
- Worked closely with all product development departments to create and maintain SPINS product library for sales presentations and client meetings.
- Work heavily in Excel, SQL, and other SPINS technology platforms to gather insights.
Natural Products Researcher
SPINS LLC
11.2018 - 09.2019
- Planned and conceived computer systems using information engineering, data modeling and structured analysis
- Analyzed program data to provide input for key decision making and strategic planning
- Performed system analysis, documentation, testing, implementation and user support for platform transitions
- Delivered in-depth training to users for our systems platforms, imparting knowledge of best practices for protecting data and minimizing errors
Education
- Public Health
DePaul University
ChicagoSkills
- 8 Years in CPG Industry
- Worked across several SMB/Global clients
- Strong Insights/Analytical skills
- Ability to multi-task in high stressful situations
- Data obsessed
Timeline
Client Manager
NielsenIQ
05.2023 - Current
Customer Success Manager
Bedrock Analytics
06.2022 - 05.2023
Customer Success Manager
SPINS LLC
04.2021 - 06.2022
Senior Customer Insights Analyst
SPINS LLC
09.2019 - 04.2021
Natural Products Researcher
SPINS LLC
11.2018 - 09.2019
- Public Health
DePaul University