Andrew Munro
Sherman Oaks,CA
Summary
Innovative Brand Development Manager with proven experience in executing successful marketing strategies, brand positioning and product launches. Strengths include strategic thinking, creativity, and leadership skills, coupled with an ability to drive brand growth and improve market presence. Demonstrated success in previous roles by enhancing brand visibility, driving customer engagement and forging strong relationships with stakeholders.
Overview
9
9
years of professional experience
Work History
Brand Development Manager
RNDC
Central Coast, CA
01.2023 - Current
- Developed strong connections with account owners, bar managers, and buyers leading to successful product placements and initial business
- Achieved a 5% growth in revenue for national leading spirit brands while representing them
- Organized successful events, tastings, and staff trainings leading to strategic adjustments in the menu that fostered internal growth.
- Leveraged buyer expertise to understand account requirements and deliver tailored solutions
- Effectively oversaw a wide array of 80+ accounts within assigned territory.
- Created and managed marketing campaigns for new products.
Beverage Director
The Local Peasant
Woodland Hills, Studio City, Sherman Oaks, CA
04.2015 - 01.2023
- Executed effective inventory coordination resulting in a consistent 18% beverage cost
- Determined areas for growth in beverage sales by examining customer feedback and product demand metrics.
- Programmed bar menus with a variety of vendors including Brown-Forman and Pernod.
- Responsibilities included recruiting, training, and leading a workforce exceeding 120 team members.
Bar Manager
The Rack
Woodland Hills, CA
02.2023 - 04.2015
- Created innovative and distinctive drink and cocktail options
- Enhanced operational efficiency by implementing quality control measures for house-made cocktails, supplies, and preparations, resulting in reduced downtime and increased revenue.
Education
High School Diploma -
Los Angeles Pierce College
Long Beach, CA09-2008
Skills
- Advertising Campaigns
- Customer Segmentation
- Competitive Analysis
- Content Development
- Creative Direction
- Brand strategy
- Social Media Campaigns
- Product positioning
- Promotional planning
- Growth tracking
- Sales monitoring
REFERENCES
Mark Jauquin - Director of operations for Innovated Dinging Group
818-517-7160
CJ Twombley - Area manager for RNDC
562-681-2772
Chad Henderson - Owner of "Happy to Serve You" restaurant group
818-625-4840
Timeline
Bar Manager
The Rack
02.2023 - 04.2015
Brand Development Manager
RNDC
01.2023 - Current
Beverage Director
The Local Peasant
04.2015 - 01.2023
High School Diploma -
Los Angeles Pierce College