Summary
Overview
Work History
Education
Skills
Timeline
Generic

Andrew Taff

Boston

Summary

Outcome focused product leader with demonstrated success in leading large-scale product organizations in eCommerce and healthcare. Proven track record delivering outcomes aligned to company goals, leading enterprise cross functional execution, and building high performing, engaged, product teams.

Overview

15
15
years of professional experience

Work History

Executive Director of Product, Retail Colleague Experience

CVS
06.2024 - Current
  • Completely restructured team into a domain model, shifting from project teams to product teams.
  • Increased colleague engagement from 62 to 69 by fostering a culture of collaboration and focusing on reducing unnecessary meetings and barriers for the team to execute.
  • Increased % actionable scripts on digital by 1400bps in 2025 by unlocking on hold scenarios and improving the transfer experience.
  • Maintained compliance with state and federal regulations by launching and scaling a new controlled substance experience.
  • Improved patient safety by creating a high harm Rph review process to ensure proper dispensing of highest risk medications.

Executive Director of Product, Super App & Conversational AI

CVS
09.2022 - 06.2024
  • CVS Super App product lead responsible for building and executing the product roadmap to delight millions of app users across iOS and Android. Primary focus was onboarding, home screen, navigation, conversational AI, and search experiences.
  • Drove a 4% increase in key app conversions (Refills, FS orders, etc.) and delivered an incremental 400k Rx ties annually by launching a new home screen that served relevant NBAs to CVS app users.
  • Increase sign in success rate by 250bps in the CVS app by delivering a simplified login experience.
  • Reduced 2.2M calls to the stores annually by scaling the chats and queue experience across CVS stores.
  • Drove a ~450k increase in app downloads by launching the CVS Smart banner across high traffic pages.

Sr. Director of Product, Fulfillment

Best Buy
09.2020 - 09.2022
  • Single threaded leader for Best Buy.com order processing and fulfillment that supported large product home delivery & install, store fulfillment, and ship to home fulfillment methods.
  • Quickly developed and scaled the Best Buy curbside experience that supported YOY e-commerce growth of 250% ($7.6B to $18.6B). Maintained curbside NPS over 80 by iteratively delivering top features identified through voice of customer monitoring.
  • Drove a +1500bps increase in online order self service and reduced 220k calls annually by launching a new order status experience focused on top customer jobs to be done.
  • Increased colleague engagement index from 68 to 74 by focusing on improving portfolio level communications, providing product management training opportunities, and ensuring development conversations were occurring at all levels.

Director of Product, Account & Payment

CVS Health
04.2018 - 08.2020
  • Successfully led the launch of the ExtraCare+ product that drove $90M in subscription revenue in the first 12 months with 1.5M active members.
  • Reduced the number of customer contacts for sign-in by 35% (50k calls annually) and drove +800bps lift in CSAT by implementing a one-time passcode experience on cvs.com.

Sr. Manager of Product, E-commerce & Retail Mobile App

CVS Health
01.2017 - 04.2018
  • Increased iOS App Store rating from 4.5 to 4.7 stars by simplifying the navigation and launching personalized NBAs on the app home screen.
  • Drove a +600bps lift in e-commerce checkout conversion by giving users the ability to place their order leveraging 3rd party payment methods.

Product Management Consultant

Sapient Nitro
07.2015 - 01.2017

Product & Operations Manager

Human Care Systems
08.2013 - 07.2015

CRM Manager

Medtronic
09.2010 - 08.2013

Education

Bachelor of Science -

Texas State University
San Marcos, Texas

Skills

  • Product management
  • User experience
  • Product strategy
  • Leadership
  • E-commerce
  • Healthcare

Timeline

Executive Director of Product, Retail Colleague Experience

CVS
06.2024 - Current

Executive Director of Product, Super App & Conversational AI

CVS
09.2022 - 06.2024

Sr. Director of Product, Fulfillment

Best Buy
09.2020 - 09.2022

Director of Product, Account & Payment

CVS Health
04.2018 - 08.2020

Sr. Manager of Product, E-commerce & Retail Mobile App

CVS Health
01.2017 - 04.2018

Product Management Consultant

Sapient Nitro
07.2015 - 01.2017

Product & Operations Manager

Human Care Systems
08.2013 - 07.2015

CRM Manager

Medtronic
09.2010 - 08.2013

Bachelor of Science -

Texas State University

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