Andrew Westley

Senior Director - Learning Leadership and Sales Solutions

April 2016 to Present

Director - Learning & Development

June 2013 - March 2016

• Lead team of 7 L&D Directors in Central (IL, WI, MN, MO) and West (CO, NV, AZ, CA) Regions (dual responsibility).
• Lead team of 6 L&D Directors responsible for creation and delivery of all Product Knowledge Education nationally (dual responsibility).
• Created and lead creation of CASK (Cultivating Advanced Spirits Knowledge) eLearning curricululum.
• Collaborated with leaders from various departments to identify learning needs and then developed programs to meet those needs.

Market Manager - Alliance Division Wirtz Beverage (June 2012 - May 2013)

• Lead team of 4 Channel Managers, 3 Channel Analysts and 5 Sales Support Managers with Wirtz Alliance Division.
• Managed supplier relationships and provided planning and programming for key suppliers (Brown Forman, Bacardi, and Remy USA) for statewide on and off premise selling teams, innovation launches and multi cultural programs.

Brand Manager - Wirtz Beverage (July 2008 - December 2009)

• Managed every aspect of portfolios of brands: pricing & profitability, creation of marketing tools and programs, inventory control, sales person education and supplier budgets.
• Assessed performance of current campaigns against goals set at beginning of programs, adjusted strategy as needed.
• First for a portfolio of wine brands for Spectrum Division, then for Diageo wine brands for United Division.

Director of Brand Development - Chicago Wine Merchants (Division of Union Beverage) (February 2000 - June 2008)

• Lead Brand Manager responsible for a portfolio of brands and management of 3 Brand Managers.
• Suppier portfolio of over $25 Million in revenue including Clicquot Inc., Caymus Vineyards, Hess Collection, Niebaum-Coppola and many other key suppliers).

Sales Director - Chicago Wine Merchants Division of Wirtz Beverage

(January 2010 - May 2012)

• Managed and developed sales team of 2 Sales Managers, 3 District Managers, 2 Key Account Managers, 14 Sales Representatives, 2 Merchandisers and 1 Sales Analyst
• Collaborated with Trade Development and Supplier representatives to create, evaluate and execute sales plans by driving volume and revenue growth, while expanding brand presence in the market.
• Developed and implemented strategic sales plans to increase customer base and ensure customer retention.

Various sales positions Union Beverage Company

Chicago Wine Merchants

(January 1994 - January 2000)

District Sales Manager

(February 1998 - January 2000)

Key Account Manager

(January 1997 - January 1998)

Sales Associate

(January 1994 - January 1997)

Hamburg Distributing - Peoria, IL

(July 1992 - January 1994)

Sales Associate

(June 1992 - January 1994)