Andrew K. Bell
Lynchburg,VA
Summary
Results-driven Sales Professional experienced in client relations and process improvement. Achieved record revenue growth by streamlining intake processes and enhancing brand visibility through diverse marketing channels. Focused on navigating sensitive discussions with empathy while ensuring compliance with industry regulations and adapting to new challenges.
Overview
27
27
years of professional experience
Work History
Marketing Outreach Coordinator
Westminster at Home
Lynchburg, VA
12.2022 - Current
- Inherited an annual net-negative -$40,000+ business and transformed it into an annual net-positive $250,000+ business within first 18 months
- Built strategic relationships with physicians, hospitals, skilled nursing facilities, assisted living facilities, social workers and discharge planners to drive patient referrals for hospice and home health services
- Identified key accounts, previously labeled as impenetrable to additional home health and hospice services, and converted them into our core brand advocates and largest incoming referral sources
- Consistently exceeded monthly, quarterly and annual census and admission targets through proactive territory management and expansion and purposefully-target outreach efforts
- Grew key metric indicators (home health census and hospice census) to highest levels recorded in 15-year company history
- Streamlined intake process to reduce new admissions' referral, evaluation, and treatment start time by half of national and state-mandated timeframes
- Enhanced cohesive brand recognition through community engagement, networking events, healthcare expos, presentations and in-services with our vendor and referral source partners
- Analyzed historical referral patterns and current market trends to create growth opportunities and adjust sales strategies accordingly
- Audited and diversified marketing efforts to strengthen brand awareness across television, radio, social media, newspapers, and magazines
- Navigated sensitive end-of-life conversations with competence, empathy, professionalism and in compliance with all HIPAA, Medicare/Medicaid regulations and company policies
Team Leader
VanBell Group
Temecula, CA
05.2019 - 12.2022
- Managed and supervised real estate transactions, negotiated favorable terms for all parties, facilitated property closings, oversaw document signing and disbursement of funds through escrow
- Generated and nurtured prospect lists, conducted brand-promoting listing presentations, coordinated vendor-partner interactions, and converted cold leads to closed sales
- Devised and implemented traditional and innovative marketing and social media campaigns to ensure local, regional and global market saturation for existing, closed and upcoming inventory
- Analyzed market trends, conditions and activities to accurately and competently advise clients while developing competitive market proposals for diverse clientele
- Maintained a robust Customer Relationship Management (CRM) database focused on past clients and sphere of influence
Realtor
AARE
Temecula, CA
10.2015 - 05.2019
- Expanded new business accounts through effective networking and marketing strategies, generating targeted sales collateral
- Enhanced profitability by creating a revenue-generating pipeline using diverse marketing channels and structured sales processes
- Cultivated ongoing relationships with past clients to secure referral opportunities for future prospects
- Developed, storyboarded, filmed and edited comprehensive film library of all footage, including agent bio films, company events, services rendered and aerial overviews of properties and parcels
Realtor
Rancon Real Estate
Temecula, CA
07.2005 - 09.2015
- Recognized as #1 Top Producing Sales Agent (2010) and #2 Top Producing Sales Agent (2011) for Southwest Riverside County's preeminent real estate brokerage comprised of 168 full-time agents
- Generated over $10,000,000 annually for first 6 years with company, contributing significantly to overall revenue growth
- Operated all aspects of real estate business, including developing and implementing business plans, creating and adhering to annual budgets, initiating sales goals, assessing progress, generating new business, and cultivating client loyalty
Director of Sales and Marketing
Pro-Tem Personnel Health Care Specialists
Riverside, CA
07.2004 - 07.2005
- Exceeded sales goals and quotas for nursing staff and recruiters, achieving 118% in August and 144% in September
- Achieved record revenue input for company since fiscal year 1999
- Led sales team to establish strong relationships with clients and healthcare providers.
- Developed comprehensive marketing strategies to enhance brand visibility in healthcare staffing.
- Oversaw market research to identify industry trends and customer needs effectively.
Sales Manager, San Diego Multi-Property Complex
Hilton Resorts of San Diego
San Diego, CA
07.2002 - 06.2004
- Managed group sales process from pre-qualification to closing in defined market segment, achieving and exceeding booked revenue goals for three Hilton properties (Hilton La Jolla Torrey Pines, Hilton San Diego Resort, Doubletree Mission Valley)
- Negotiated proposals and contracts, planned and conducted site visits, and performed critical analysis to secure new and repeat business while collaborating with high-performing team
- Developed strategic sales plans to enhance revenue and market presence.
- Collaborated with marketing to align promotional efforts with sales strategies.
Public Relations Manager
The Homestead
Hot Springs, VA
06.1999 - 04.2001
- Secured national and regional coverage (ESPN, FOX, NBC, CBS, ABC, CNN) for premier mountain resort, acted as organizational spokesperson, and managed press room for high-profile events, including 1999 USGA Mid-Amateur Golf Championship and National Democratic Caucus (US Presidential visit)
- Developed communication strategies to enhance brand visibility and public engagement.
- Developed, edited, and issued 50+ press releases annually highlighting significant capital projects and prestigious awards
Education
Bachelor of Science (BS) - Speech Communications
Millersville University of Pennsylvania
Lancaster, PA, United States01-1999
Skills
- Marketing strategies
- Client relations
- Client needs assessments
- Public relations
- Community engagement
- Partnership development
- Process Improvement
- Organizational skills
- Multi-Tasker
- Adaptability
- Team management
- Team leadership
- Relationship building
Timeline
Marketing Outreach Coordinator
Westminster at Home
12.2022 - Current
Team Leader
VanBell Group
05.2019 - 12.2022
Realtor
AARE
10.2015 - 05.2019
Realtor
Rancon Real Estate
07.2005 - 09.2015
Director of Sales and Marketing
Pro-Tem Personnel Health Care Specialists
07.2004 - 07.2005
Sales Manager, San Diego Multi-Property Complex
Hilton Resorts of San Diego
07.2002 - 06.2004
Public Relations Manager
The Homestead
06.1999 - 04.2001
Bachelor of Science (BS) - Speech Communications
Millersville University of Pennsylvania