Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Timeline
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Andrey Ignatyev

Boston,MA

Summary

Dynamic leader with a proven track record in innovation and marketing. Spearheaded a campaign at Sony Music Entertainment reaching over 34 million users, and co-founded Performance Packs ltd. Excel in leadership and strategic growth, demonstrating exceptional ability to drive projects and enhance brand visibility.

Overview

3
3
years of professional experience

Work History

Co - Founder

Performance Packs LTD
London, United Kingdom
01.2022 - Current
  • Co-founded tennis eCommerce start-up Rally Ready, launching an online marketplace; sponsored 12 UK events with 250+ participants, increasing brand visibility and engagement; collaborated closely with partner to drive business growth and strategic initiatives.

Artist Promotion , Independent Music Marketing

Sony Music Entertainment Inc.
London, United Kingdom
08.2023 - 12.2023
  • Developed and executed a campaign strategy; helped the artist reach an audience of over 34 million users; exposed the artist to a new target market to further boost their image

Marketing Intern

The Power Of Music (POM)
London, United Kingdom
03.2023 - 05.2023
  • Formulated a marketing strategy that led to an uptake of over 25,000 users, crafted posts for major online pages like 'Pubity,' and attracted attention for the smallest cost.

Project Manager

Dadobro
Moscow, Russia
12.2021 - 04.2022
  • Organized and led community events, including entertainment and sporting activities, for children in need; coordinated the donation of clothes and toys to two orphanages; assisted in the renovation of a playground, dedicating over 10 hours to improving the community space.

Education

Bachelor of Arts - Economics

Tufts University
Medford, MA
05-2028

Skills

  • Event Planning
  • Leadership
  • Social Media Marketing
  • Digital Music Marketing
  • Start-up Ventures

Affiliations

  • Varsity Tufts Mens Tennis (20-25 hours of commitment weekly),
  • Bronze and Silver Duke Of Edinburgh awards,
  • Head Of Sports at ACS Cobham.

Languages

English
Native/ Bilingual
Russian
Native/ Bilingual

Timeline

Artist Promotion , Independent Music Marketing

Sony Music Entertainment Inc.
08.2023 - 12.2023

Marketing Intern

The Power Of Music (POM)
03.2023 - 05.2023

Co - Founder

Performance Packs LTD
01.2022 - Current

Project Manager

Dadobro
12.2021 - 04.2022

Bachelor of Arts - Economics

Tufts University
Andrey Ignatyev