Andria Lewis
New Orleans,LA
Summary
Dynamic leader with a proven track record at Signature Destination Management, LLC, elevating company profiles through innovative creative direction and strategic thinking. Expert in client relations and project management, I boosted sales revenue by 20%. Skilled in budgeting and powerful negotiation, my approach transforms challenges into lucrative opportunities, ensuring client satisfaction and repeat business.
Overview
20
20
years of professional experience
Work History
Creative Director
Signature Destination Management, LLC
07.2021 - Current
- Elevated company reputation through consistent delivery of high-quality creative content.
- Monitored industry trends to keep creative materials fresh and engaging.
- Managed $3M portfolio (2024)
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue YOY by 20% developing and implementing effective sales strategies.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Negotiated contracts with focus on maximizing profit and ensuring client satisfaction.
- Increased accounts held profit to 27.72%
Business Development, Design and Operations
Andria Lewis Events
02.2005 - Current
- Directed events with guest and vendor count over 500
- Educated team on client experience and best-practice production techniques
- Drove growth by focusing on client experience, personalized design and teamwork
- Financial responsibility over $400,000
- Aided in development, detailing and finalization of BEOs
- Created and directed production schedules for successful flow of event (including rental delivery, banquet staff for meal prep)
- Negotiated and reviewed contracts with venues and caterers
Catering Sales Manager
Aparium Hotel Group
07.2018 - 10.2018
- Developed and implemented improved marketing initiatives to drive revenue.
- Negotiated contracts with clients, venues and vendors to ensure maximum profit.
- Communicated with venue personnel to coordinate event logistics.
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
Catering Sales Manager
Jubilee Hotels
01.2018 - 07.2018
- Implemented catering marketing plans to achieve revenue goals
- Developed positive working relationship with existing customers for repeat business
- Explored new business opportunities with potential customers
- Performed catering price negotiation with customers based on the established goals
- Maintained accurate and complete sales operational and transaction records
- Answered customer queries in accurate and timely manner
- Prioritized sales tasks based on revenue goals and deadlines
- Developed strong customer relationships to widen customer base and marketing opportunities
- Interacted with customers to get feedback on products and services offered
- Prepared accurate resumes and BEOs and led team meetings to distribute information to departments
- Outlined and managed photoshoot of remodeled property to create collateral to increase sales
- Successfully managed rooms revenue goals and accuracy for client stays
Education
Bachelor of Science - Mass Communications
Jackson State University
Jackson, MSSkills
- Powerful negotiator
- Budgeting and finance
- Self-motivated
- Client assessment and analysis
- Project management
- Process implementation
- Strong verbal communication
- Problem-solving skills
- Multi-tasking strength
- Upselling
- Contract preparation
- Strategic Thinking
- Concept Development
- Visual storytelling
- Design leadership
Skills
BEOs, budgets, contracts, client, delivery, financial responsibility, marketing plans, meal prep, payroll, research, sales, teamwork, transportation management,
Affiliations
Junior League of Memphis (2013 - 2018)
Timeline
Creative Director
Signature Destination Management, LLC
07.2021 - Current
Catering Sales Manager
Aparium Hotel Group
07.2018 - 10.2018
Catering Sales Manager
Jubilee Hotels
01.2018 - 07.2018
Business Development, Design and Operations
Andria Lewis Events
02.2005 - Current
Bachelor of Science - Mass Communications
Jackson State University
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