Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Gerry Puckett

Gerry Puckett

Lewis Center,OH

Summary

Insightful Marketing Director with 12 years of experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.

Overview

23
23
years of professional experience

Work History

MARKETING AND CREATIVE SERVICES DIRECTOR

SINCLAIR BROADCAST GROUP - ABC 6
COLUMBUS, OHIO
12.2009 - Current
  • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
  • Directed team of 12  advertising and marketing producers and graphic artists.
  • Developed contests and sweepstakes, including rules, contracts and revenue-generating strategies.
  • Managed creation of attention-grabbing, engaging, television, radio, and digital ads promoting ABC 6 News, FOX 28 News, and the CW Network.
  • Increased ABC 6 web and social media traffic by 10% in one year by creating and implementing promotional plans to increase engagement.
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • Wrote engaging and creative press releases for station promotion and partnerships.
  • Directed production of all advertising materials, including preparing copy, evaluating proofs and enhancing layouts.
  • Masterminded and negotiated promotional partnerships with Columbus radio stations, cable, and out of home advertisers that resulted in over $200k of value added media.

PRODUCER

WORLD HARVEST CHURCH
COLUMBUS, OHIO
07.2009 - 12.2009


  • Engaged viewers of Breakthrough, a non-profit television program, by producing and editing human interest television packages, PSAs and cause marketing promos.
  • Negotiated radio, cable, and social media buys for commercials.
  • Collaborated with executive leadership  to define and propel the organization's mission and vision.
  • Planned video shoots in studio and remotely by managing production through all stages to completion.
  • Presented production ideas and determined creative scenarios for production and delivery.

PROMOTION PRODUCER

OHIO NEWS NETWORK
COLUMBUS, OHIO
08.2000 - 07.2009
  • Wrote, edited and produced for daily newscasts and weekly segments.
  • Also served in multiple other roles such as, Constructed and edited PSAs and station image promos raising awareness in the community about 10TV and ONN.
  • Created print ads for weekly health segments.
  • Played a key role in the production of the travel show "Discover Ohio" acting as writer and editor for show segments.
  • Directed news programming for the Ohio News Network.
  • Produced and edited a weekly half hour political talk show "On the Hill.".

Education

Master of Business Administration - Organizational Management

MT. VERNON NAZARENE UNIV., MOUNT VERNON, OHIO
2018

Bachelor of Science - Marketing

FRANKLIN UNIVERSITY, COLUMBUS, OHIO
2016

Associate of Applied Science - Radio And Television Broadcasting Technology

HOCKING COLLEGE, NELSONVILLE, OHIO
1998

Skills

  • Budget understanding
  • Google ads
  • Campaign development
  • Developing promotional concepts
  • Increasing public awareness
  • Market trends knowledge
  • Video promotions
  • Facebook expertise
  • Staff development
  • Strong verbal communication
  • Powerful negotiator
  • Extremely organized
  • Interpersonal and written communication
  • Report writing
  • Team leadership
  • Self-motivated
  • Project Management
  • Skilled in [Software]

Accomplishments


  • Increased rating for morning and afternoon news programs by 10% over 6 months period.
  • Won Promax award for Best Promotional campaign.
  • Nominated for 5 Emmy awards, including Best Writer, Station Image, and PSA.

Timeline

MARKETING AND CREATIVE SERVICES DIRECTOR - SINCLAIR BROADCAST GROUP - ABC 6
12.2009 - Current
PRODUCER - WORLD HARVEST CHURCH
07.2009 - 12.2009
PROMOTION PRODUCER - OHIO NEWS NETWORK
08.2000 - 07.2009
MT. VERNON NAZARENE UNIV. - Master of Business Administration, Organizational Management
FRANKLIN UNIVERSITY - Bachelor of Science, Marketing
HOCKING COLLEGE - Associate of Applied Science, Radio And Television Broadcasting Technology
Gerry Puckett