Angel Lazo
Houston
Summary
Music producer and bilingual professional with hands-on experience growing audiences, driving revenue, and building artists brands across digital platforms. Attendee of 30+ live events across multiple genres, with a firsthand understanding of fan experience, crowd dynamics, and what makes a concert campaign effective. Brings industry fluency and a data-informed creative perspective to live entertainment marketing.
Overview
5
5
years of professional experience
Work History
Independent A&R Consultant
Self-Employed
Houston
01.2024 - Current
- Researched and identified emerging artists across TikTok and Instagram, analyzing audience engagement and sonic identity to evaluate talent potential.
- Coached and held artists accountable to their promotional plans, driving 12,105+ streams through artist-led execution.
- Utilized DistroKid, Spotify for artists, and Apple Music for artists to identify post-release stats and adjust rollout strategy in real-time.
- Activated development strategies for 6+ artists, leading listening sessions and providing creative feedback to sharpen their sound and drove measurable growth across sessions.
- Spearheaded grassroots promotional efforts by connecting artists with complementary sounds, coordinating collaborative sessions and expanding artist networks across Houston's music scene.
Music Producer
Self-Employed
Houston
01.2023 - Current
- Drove beat catalog to 31,073+ views across YouTube, TikTok & Instagram through marketing campaigns.
- Generated $2,060+ in revenue from 47+ beat sales across Rap, Reggaeton, and EDM genres.
- Optimized posting strategy using platform analytics, increasing engagement and visibility across regional and national markets.
- Cultivated relationships with 14+ independent artists through one-on-one studio sessions, delivering tailored creative solutions.
- Leveraged bilingual fluency in English and Spanish to amplify reach across diverse demographics.
Curbside Personal Shopper
H-E-B
Houston
03.2021 - 02.2025
- Executed high-volume order fulfillment during peak hours, maintaining accuracy and speed across dozens of simultaneous orders.
- Coordinated with 20-30 team members across departments to resolve customer needs.
- Sustained performance through physically demanding shifts involving heavy lifting and extended hours, maintaining focus and efficiency throughout.
Education
BBA - Business Management
University of Houston-Downtown Marilyn Davies College of Business
Houston, TX, USA05-2027
Skills
- Bilingual (English and Spanish)
- Video Editing (CapCut)
- Market & Demographic research
- Campaign analytics
- Content creation
- Audience development
- Team communication
- Collaboration
- Emotional Intelligence
Timeline
Independent A&R Consultant
Self-Employed
01.2024 - Current
Music Producer
Self-Employed
01.2023 - Current
Curbside Personal Shopper
H-E-B
03.2021 - 02.2025
BBA - Business Management
University of Houston-Downtown Marilyn Davies College of Business