Angel Salinas
College Station,TX
Summary
Performance-driven Sales Leader with 14 years of business development experience, responsible for launching sales organizations for fortune 300 companies within the data and tech industry. Expert in increasing both sales performance and user experience by leveraging data. Talented in optimizing productivity through coaching managers and driving accountability, while enhancing employee satisfaction.
Overview
15
15
years of professional experience
Work History
Sales Operations Manager, Category Sales
Wayfair
09.2018 - 12.2023
- Launched Home Improvement, Mattress, and Outdoor teams resulting in 75M in annual revenue
- Drove incremental results including 9% lift in conversion, revenue/contact, and avg. order value
- Developed 7+ managers resulting in strong promotional track record
- Collaborated with suppliers including BOSCH, Samsung, and GE to construct field training content
- Aligned with stakeholders to format compensation, optimize shrink, and drive sales excellence
- Trained managers and SDR's CRM tools to manage pipeline sales
- Created employee experience strategy resulting in 78% eNPS, led network since 2019
- Presented sales performance to Directors and STO leaders on bi weekly basis and MBR
Director of Sales
Sensatus Group, American Metobolix
01.2018 - 08.2018
- Reported to CEO and CFO with sales targets and market recommendations
- Landed top regional independent retailers relationships resulting in +250k revenue lift YoY
- Managed corporate, franchise, and independent accounts throughout domestic market
- Negotiated with private labeling companies resulting in new product launches
Account Manager
BPI Sports
03.2014 - 01.2018
- Managed corporate and franchise accounts 6 states (12 regions)
- Maintained relationships with Division Sales Directors and Regional Sales Directors within territory
- Conducted quarterly sales strategy meetings with GNC and Vitamin Shoppe
- Supervised 11+ field sales SDR's resulting in 12% lift YoY revenue
General Manager
GNC Holdings Inc
05.2009 - 03.2014
- Became product matter expert, improving BLY Sales by 9% 5 consecutive years
- Managed multiple locations, top regional performance
- Spearheaded regional and divisional sales trainings
Education
MBA - Strategic Marketing
Baylor University
Waco, TX01.2025
Bachelor of Science - Business Administration And Management
Tarleton State University
Stephenville, TX12.2023
Skills
- B2B/B2C Sales
- CRM (Salesforce, Salesloft, Hubspot)
- Account Management
- Data/Looker Studio (Data)
- Program Management
- Microsoft/Google Tools
- Developing Leaders
- Forecast and Risk Management
- Public Speaking
- Marketing
Accomplishments
- Awarded Wayfair's 2019 Data Acts as Our Thermostat (Wayfair)
- Completed Leadership Essentials Program (Wayfair)
- Awarded the 2009 Triple Excellence Award (GNC)
- 100 hours of volunteer service for YMCA
- Little League baseball coach (2021 - 2022)
- LinkedIn Certificates: Data Driven Sales Management, Letting an Employee Go, Strategic Thinking, Coaching and Developing Employees
Timeline
Sales Operations Manager, Category Sales
Wayfair
09.2018 - 12.2023
Director of Sales
Sensatus Group, American Metobolix
01.2018 - 08.2018
Account Manager
BPI Sports
03.2014 - 01.2018
General Manager
GNC Holdings Inc
05.2009 - 03.2014
MBA - Strategic Marketing
Baylor University
Bachelor of Science - Business Administration And Management
Tarleton State University