Angela Birchfield
Santa Clarita,CA
Summary
Highly motivated sales and marketing professional offering expertise in building partnerships, growing and retaining key accounts, and boosting sales and revenue. Dynamic, results-oriented, skilled problem solver, with emphasis on developing and implementing effective marketing campaigns to support company growth and client satisfaction. Excellent interpersonal and communication skills, a strong work ethic, and the ability to handle pressure without compromising quality service.
Overview
23
23
years of professional experience
Work History
Sales Director
Atria Senior Living
09.2021 - 10.2023
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales
- Identify customer needs and expectations.
- Organized promotional events and interacted with community to increase sales volume.
- Built relationships with customers and community to establish long-term business growth.
- Act as liaison between customer and internal teams when necessary.
- Maintain community's CRM.
- Assist with community operations while handling all aspects of sales.
- Managed 50-60 calls per day, increased occupancy by 39% in first year; maintained 91-95% occupancy for 2023 ranking in the top for region.
Account Manager & Digital Marketing Specialist
Salem Media Group
02.2018 - 08.2021
- Built and strengthened long-lasting client relationships based on digital advertising solutions and client-centric terms.
- Provided market level trainings and onboarding for 20+ media strategists on digital topics ranging from products, process enhancements, digital advertising and client centric web tools.
- Onboarding support to clients for technical guidance, implementation process, and problem-solving before launch.
- Developed and implemented strategies to increase client retention.
- Served customers with knowledgeable, friendly support in fast-paced environment.
- Achieved or exceeded sales quotas.
Sr. Account Manager, Sr. Account Executive
CBS Local, Radio Disney, Citadel Broadcasting
05.2000 - 12.2017
- Developed and maintained strong, long-lasting customer relationships.
- Created and implemented custom local/regional/national marketing programs to support client objectives and generate revenue utilizing media platforms (radio, digital, billboard, event marketing).
- Renew and grew existing customer base with upsell/cross-sell.
- Led Client meetings with Account Executives and Promotions Team to help train, mentor and support marketing efforts.
- Worked collaboratively with Programming, Promotions, Traffic, Finance and Managers to develop and execute timely and effective marketing campaigns.
- Exceeded sales goals through effective negotiation of media product pricing.
- Managed 50 customer calls per day plus weekly in-person appointments; exceeded broadcast, digital and outdoor budgets and maintained 90% renewal rate through client relationships.
Education
Bachelor of Arts - Communication Studies
University of California, Santa Barbara
Santa Barbara, CASkills
- Excellent written and oral communication skills
- Business Development
- Cross-functional collaboration
- Relationship building and willing to adapt to different type of customers
- Customer service
- Excellence in prospecting, proposal creation, market research, and campaign execution
- Can work independently, take initiative and prioritize tasks
Additional Information
Achieved top five performance rank across 24 markets and received multiple bonuses based on sales performance with Radio Disney; Sales person of the year at KLOS FM/ABC Radio Division plus multiple sales person of the month awards; Quarterly awards for exceeding budgets and outstanding performance, awarded the Shiny Star reward at Salem Media.
Skills in CRM/RAB, Wide Orbit, Marketron/Nielsen, PowerPoint, Excel, Word, Buzzboard, and Tapclicks
Timeline
Sales Director
Atria Senior Living
09.2021 - 10.2023
Account Manager & Digital Marketing Specialist
Salem Media Group
02.2018 - 08.2021
Sr. Account Manager, Sr. Account Executive
CBS Local, Radio Disney, Citadel Broadcasting
05.2000 - 12.2017
Bachelor of Arts - Communication Studies
University of California, Santa Barbara