Angela Cerretani
Santa Rosa,CA
Summary
Dynamic director with extensive experience in the wine industry, excelling in brand management and customer engagement. Expertise in developing and implementing successful marketing strategies that enhance market presence and drive revenue growth.
Overview
22
22
years of professional experience
Work History
Director of Russian River Estate
Auteur Wines
Healdsburg , CA
07.2018 - 10.2025
- Integrated experience and key strengths from prior roles to create strategic initiatives that elevated brand visibility and positioning.
- Increased the wine club from forty members to over twelve hundred.
- Designed new website.
- Created all marketing material.
- Executed all email campaigns.
- Redesigned the tasting room in downtown Sonoma.
- Led the creation and opening of a new hospitality tasting room in the Russian River.
- Launched new site by working with PR to market and promote.
- Hired, trained, managed all staff for both locations.
- Oversaw all operations and inter-workings of property management and maintenance.
Director of Hospitality
Flanagan Vineyards
Bennett Valley, CA
12.2011 - 11.2014
- Spearheaded the development of a full-scale hospitality program from inception, designing a new tasting salon, and lead daily DTC operations.
- Created and conducted the wine education tours and tastings for all guests.
- Created and managed a new allocation club.
- Managed e-commerce and website.
- Managed all inventory and shipping logistics.
- Led strategic brand planning and implementation of program development.
- Coordinated events and activities to enhance guest experiences.
- Hired and trained hospitality staff as we grew the DTC business.
- Assisted in the creative design of wine labels with the winemaker.
Wine Club & E-Commerce Manager
Diageo Estate Wines, Acacia Vineyards
Napa, CA
07.2010 - 11.2011
Hospitality Manager
Diageo Wine Estates, Moon Mountain Vineyard
Sonoma, CA
10.2005 - 06.2010
Manager
Piatti Restaurant
Sonoma, CA
07.2003 - 09.2005
Education
Bachelor of Science - Hospitality And Tourism Management
Purdue University
West Lafayette, IN12-2002
Skills
- Strategic business planning
- Brand management & development
- Marketing director
- Customer relation management
- Budget management
- HR administration
- Compliance controller
- Mailchimp, C7, TOCK, Wineshipping Gusto, Canva, Microsoft Office proficient
Timeline
Director of Russian River Estate
Auteur Wines
07.2018 - 10.2025
Director of Hospitality
Flanagan Vineyards
12.2011 - 11.2014
Wine Club & E-Commerce Manager
Diageo Estate Wines, Acacia Vineyards
07.2010 - 11.2011
Hospitality Manager
Diageo Wine Estates, Moon Mountain Vineyard
10.2005 - 06.2010
Manager
Piatti Restaurant
07.2003 - 09.2005
Bachelor of Science - Hospitality And Tourism Management
Purdue University