Angela MacMicking
Virginia Beach,VA
Summary
Innovative product leader with 14+ years of experience defining product vision, scaling SaaS solutions, and leading cross-functional teams that deliver measurable business growth. Proven ability to translate customer insights and analytics into high-impact product strategies across automotive technology, AI innovation, and CRM platforms. Known for driving complex product portfolios from concept to market adoption, aligning engineering, design, and GTM functions around shared outcomes.
Overview
15
15
years of professional experience
Work History
Director of Product Development
AutoAlert
01.2020 - Current
Lead enterprise-wide product strategy and development for a multi-product SaaS portfolio serving the automotive retail sector. Partner with executive leadership to define product vision, prioritize roadmaps, and deliver solutions that drive adoption, retention, and revenue growth.
- Partnered with Sales, Marketing, and Data Science to align roadmap priorities with revenue objectives and customer feedback loops, ensuring product initiatives directly supported enterprise growth goals.
- Defined, Developed, & Launched 4 Practical Product Applications utilizing OpenAI
- Led the development of cutting-edge software products from concept to launch, ensuring alignment with customer needs and business goals.
- Implement Agile methodologies to improve development efficiency, resulting in a 20% increase in delivery speed.
- Utilized product performance analytics to drive data-backed prioritization decisions that supported continuous improvement and enhanced customer satisfaction.
- Guided the strategic development of scalable AI Prompt Framework that supports industry specific context to ensure reliable, consistent, customer-centric output
Senior Software Engineer
Votenza
05.2012 - 12.2019
- Independently identified a core user complaint — lack of reporting — then researched and implemented SSRS, deployed and managed the SSRS server, and built 50+ SSRS reports (including supporting SQL scripts).
- Directed technology strategies, managing a team of engineers to build scalable and secure systems for the company’s growing customer base.
- Spearheaded the transition to cloud-based infrastructure, enhancing scalability and reducing costs by 30%.
- Played a key role in the design and development of core product features using SQL, C#, .NET, and Visual Basic.
Customer Service Manager
Votenza
06.2010 - 04.2012
- Managed a team of 10 customer service representatives, enhancing customer satisfaction through process improvements and training programs.
- Introduced customer feedback mechanisms, leading to a 15% increase in service satisfaction.
Education
Bachelor - Sociology
06-2011
- Alpha Sigma Alpha - Vice President
- Habitat for Humanity - President
Skills
- Product Strategy & Business Case Development
- Data-Driven Product Roadmapping
- Automotive CRM Product Design, Development, GTM Strategy
- 0-1 Product Launch
- Mobile App Product Management
- AI Product Design & Strategy: LLM, NLP, Prompt Engineering, OpenAI
Accomplishments
- Business Impact: Spearheaded an AI product initiative that contributed to a 25% revenue increase (AutoAlert MVP Award, 2024).
- Product Turnaround & Growth: Rebranded and relaunched a previously underperforming product, increasing adoption from 0 to 1,000+ daily active users and reestablishing market traction within 12 months.
- Strategic Portfolio Leadership: Manage four distinct product lines across CRM, reporting, and AI automation—aligning roadmap priorities to enterprise OKRs and customer value metrics.
- Cross-Functional Team Leadership: Directly manage 3 Product Owners, 1 UX Designer, and indirectly managed 40 developers across Agile teams; foster collaboration between Engineering, Data Science, and Sales.
- AI Product Innovation: Defined and launched 4 practical AI applications leveraging OpenAI and NLP to automate insights and enhance CRM personalization.
- Process Optimization: Reduced user-to-product response time by 65% through Salesforce–Jira workflow integration, improving team visibility and customer responsiveness.
Timeline
Director of Product Development - AutoAlert
01.2020 - Current
Senior Software Engineer - Votenza
05.2012 - 12.2019
Customer Service Manager - Votenza
06.2010 - 04.2012
Virginia Wesleyan University - Bachelor, Sociology
Technical Fluency
- Programming Languages: SQL, Python, C#, HTML, JAVA
- Databases: MySQL, Microsoft SQL Server
- Other Tools: GIT, Azure, AWS, Snowflake, Tableau, SSRS, PowerBI, Visual Studio
- API Management: REST
- Agile, Waterfall, SVPG
Awards & Achievements
AutoAlert MVP Award, 2024: Spearheaded a product development initiative that resulted in a 25% increase in company revenue at AutoAlert., Led Votenza's technology team to implement a major platform upgrade, reducing system downtimes by 40%.