Angela Tice
Mount Pleasant,SC
Summary
Experienced and reliable Digital Marketing Leader with over 15 years of experience driving customer-centric strategies, leading teams, and optimizing digital marketing initiatives. Passionate about helping clients achieve success through marketing strategies. Seeking to leverage expertise in digital strategy, customer experience, and team leadership in a senior marketing role.
Overview
19
19
years of professional experience
Work History
Digital Strategy Team Manager
BoomTown / Inside Real Estate
01.2017 - 08.2024
- Led the Growth Strategy team with a focus on customer success and growth, prioritizing a customer-centric approach
- Developed and executed proactive customer retention touchpoints and strategies to drive engagement
- Analyzed customer experience and health metrics to identify key trends, improving retention and satisfaction
- Collaborated with sales teams to optimize both initial and ongoing customer experiences
- Defined and optimized the advertising customer lifecycle, implementing processes that improved engagement and overall client satisfaction
- Provided transformational leadership, motivating the Growth Strategy team to achieve high performance
- Acted as an expert resource for clients and internal teams on digital advertising products and services
Digital Strategy Team Lead
BoomTown
01.2015 - 01.2017
- Consulted with clients on advertising and lead nurturing services, offering expert insights and tailored strategies
- Reduced churn through proactive and reactive customer support, enhancing client experience and retention
- Advised clients on digital marketing services, including advertising budget prescription and performance monitoring
- Held weekly consultations with clients to discuss advertising goals and drive initiatives for growth
Inbound Marketing Strategist
BoomTown
01.2013 - 03.2015
- Created and maintained content schedules to support digital marketing strategies
- Collaborated with content creators and bloggers to ensure timely delivery and quality output for clients
- Performed detailed website audits to improve search engine rankings and overall digital presence
Internet Marketing Manager
Sage Island Interactive Marketing
03.2010 - 01.2013
- Managed and optimized Google Search campaigns for a diverse client base, improving ad performance
- Prescribed Google Search advertising budgets, ensuring clients maximized their ROI
- Held monthly consultations with clients to review campaign performance and provide actionable recommendations
Communications Associate
American Petroleum Institute (API)
07.2008 - 01.2010
- Generated web content and managed press releases to improve the organization’s online and media presence
Marketing Associate
Travel Industry Association (TIA)
08.2007 - 07.2008
- Coordinated association events for industry expos and conferences, driving engagement and participation
- Created and distributed weekly email communications to a large listserv audience
- Developed web content to support marketing initiatives
Web Associate
ERA Wilder Realty
08.2005 - 01.2007
- Created print ads for various publications, including Homes & Land, Columbia Metropolitan Magazine, and Lake Murray Magazine
- Submitted weekly press releases and marketing materials
- Qualified new leads through inside sales, improving agents conversion rates
Education
Bachelor of Arts - Journalism and Mass Communications
University of South Carolina
Columbia, SC01.2005
Skills
- Google Advertising & Meta Advertising
- Search Engine Optimization & Web Content
- Google Analytics, Wordpress, & Canva
- Verbal & Written Communication
- Strategic Planning & Ability to Collaborate with Designers and Vendor Relationships
- Leadership & Team Management
- Real Estate Industry Knowledge
- Organized and Deadline Focused
Timeline
Digital Strategy Team Manager
BoomTown / Inside Real Estate
01.2017 - 08.2024
Digital Strategy Team Lead
BoomTown
01.2015 - 01.2017
Inbound Marketing Strategist
BoomTown
01.2013 - 03.2015
Internet Marketing Manager
Sage Island Interactive Marketing
03.2010 - 01.2013
Communications Associate
American Petroleum Institute (API)
07.2008 - 01.2010
Marketing Associate
Travel Industry Association (TIA)
08.2007 - 07.2008
Web Associate
ERA Wilder Realty
08.2005 - 01.2007
Bachelor of Arts - Journalism and Mass Communications
University of South Carolina
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