Angelica Hoyos
Hollywood,FL
Summary
Creative leader with over a decade of experience in multi-channel campaigns and digital content. Successfully increased click-through rates by 20% and reduced turnaround times by 35% while partnering with cross-functional teams to align creative initiatives with revenue growth.
Overview
1
1
Certification
19
19
years of professional experience
Work History
Creative Design Manager
WEST MARINE
Fort Lauderdale, FL
02.2026 - 10.2026
- Directed multi-channel creative campaigns and design strategies across nationwide digital ecosystems and physical commercial touchpoints to enhance brand visibility.
- Directed creative projects aligning with brand vision and customer engagement strategies.
- Partnered with senior cross-functional leaders in marketing, e-commerce, and merchandising to align creative guidelines with revenue goals and commercial strategies.
- Collaborated with marketing teams to develop cohesive product campaigns and promotional materials.
Art Director (Head of Creative Direction)
BRIGHTLINE TRAINS
Miami, FL
03.2021 - 02.2026
- Spearheaded creative strategy for a premier modern consumer transportation and hospitality network, managing the complete creative lifecycle from brief to multi-channel deployment.
- Recruited and led 8-person multidisciplinary creative studio (design, copy, motion), pitching campaign decks to CMO and VP of Marketing for executive buy-in.
- Redesigned consumer digital lifecycles and automated cadences, achieving a 20% increase in click-through rates (CTR).
- Refined corporate guidelines and optimized internal asset production models, reducing project turnaround times by 35% and significantly expanding output.
Founder & Creative Director
AH! DIGITAL GROWTH / ANGELICA HOYOS STUDIO
Miami, FL
01.2008 - 2021
- Direct a boutique creative strategy firm delivering high-converting campaign architectures, branding initiatives, and photography production for enterprise B2B SaaS, lifestyle, and CPG brands.
- Collaborated with creative teams to produce compelling marketing content.
- Managed project timelines and deliverables to ensure timely client satisfaction.
Associate Creative Director
GOJA
Miami, FL
05.2019 - 04.2020
- Developed data-driven content and SEO strategies for 130 product catalogs, driving 70% of new product launches to Page 1 / Amazon Best Seller status.
- Re-engineered automated video and motion production workflows, reducing asset turnaround from 1 video per week to 1 video per day.
- Built and managed multi-disciplinary creative department, integrating photography, video production, design, and project management.
E-Commerce Graphic Designer
PAGE ONE
Miami, FL
01.2018 - 12.2019
- Designed visual content for various marketing campaigns and promotional materials.
- Utilized Adobe Creative Suite to create high-quality graphics and layouts.
- Collaborated with team members to develop creative concepts and design strategies.
- Mastered the complex backend mechanics of third-party vendor ecosystems, digital commercial asset constraints, and data-driven platform rules to design highly optimized, high-converting digital assets.
Creative Director (Promoted from Motion Graphic Designer)
MUNDOFOX / AZTECATV CHANNEL 8
Miami, FL
04.2015 - 04.2019
- Developed innovative concepts for television programming and branding initiatives.
- Led cross-functional teams to create engaging content for diverse audiences.
- Directed real-time multi-platform asset execution under tight media broadcast deadlines while ensuring strict regulatory and style compliance.
- Managed creative projects from initial concept to final execution.
- Advanced through rapid internal promotions to take full ownership of network broadcast graphics packaging, media production, print collateral, and environmental branding.
Education
Lean Six Sigma Green Belt Certification -
Six Sigma Global Institute
09-2026
Bachelor of Fine Arts (BFA) - Graphic Design
Florida Atlantic University
Boca Raton, FLCertificate - Leadership Principles
Harvard Business School Executive Education
Creative Direction Program -
Miami Ad School
Miami, FLSkills
- Creative direction
- Content strategy
- Creative strategy
- Digital Marketing Strategy
- Campaign management
- Brand development
- Brand positioning
- Creative Workflow Optimization
- Digital Design Innovation
- Digital Asset Management
- Adobe Creative Suite
- Figma
- Cross-functional leadership
- Team Management
- Executive Board Pitching
- Budget & Resource Allocation
Certification
Lean Six Sigma Green Belt Certification, True
Website Url
ahcreatives.net
Awards
- Silver ADDY Award, 2025, Best Experiential Event Campaign (iHeartRadio Taylor Swift Sing-Along Train)
- Flagler Award, 2025
Timeline
Creative Design Manager
WEST MARINE
02.2026 - 10.2026
Art Director (Head of Creative Direction)
BRIGHTLINE TRAINS
03.2021 - 02.2026
Associate Creative Director
GOJA
05.2019 - 04.2020
E-Commerce Graphic Designer
PAGE ONE
01.2018 - 12.2019
Creative Director (Promoted from Motion Graphic Designer)
MUNDOFOX / AZTECATV CHANNEL 8
04.2015 - 04.2019
Founder & Creative Director
AH! DIGITAL GROWTH / ANGELICA HOYOS STUDIO
01.2008 - 2021
Lean Six Sigma Green Belt Certification -
Six Sigma Global Institute
Bachelor of Fine Arts (BFA) - Graphic Design
Florida Atlantic University
Certificate - Leadership Principles
Harvard Business School Executive Education
Creative Direction Program -
Miami Ad School