Angelika Tolstykh
New York,NY
Summary
Marketing and Project Management professional with 15+ years of experience.
Focused Project Manager adept at planning, directing and maintaining continuous operations in various departments. Applying creative and analytical approach to operations for continuous process improvement. Skilled at identifying or anticipating problems and providing solutions. Excels through mentoring, training and empowering team to excel in performance.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Officer Operations
VFS GLOBAL
03.2022 - Current
Officer Operations
Artionis USA Corporation
11.2021 - 03.2022
VP Marketing
E-PR Inc
02.2020 - 04.2020
- Led a premier marketing function, including vision and strategy for online marketing communications and branding
- Developed the overall strategy for the marketing and sales functions, organizational structure, systems and processes
- Coordinated business marketing activities and operations to secure efficiency and compliance with company policies
- Set the short- and medium-term strategic vision of the marketing function at the company
- Directed the creation, ordering, and submission of the company's PR publishing to appropriate media
- Supported all areas within marketing functions to optimize marketing and sales processes
- Hired, managed, and developed staff; ensured that all functional resources aligned with the company's vision and performed at the highest level of quality, consistency, and efficiency
- Spearheaded implementation of marketing strategy and content marketing.
Marketing Consultant
E-PR Inc
09.2019 - 01.2020
- Developed the company's marketing plan and strategy
- Led the creation and maintenance of a media database
- Managed the creation of the company's website - design, content, and development
- Researched and monitored key competitors in each core practice area to continually refine how the company favorably differentiates itself to clients
- Managed design teams in the development of brand strategies to support the company's brand and communication
- Coordinated meetings with internal and external stakeholders
- Developed brand strategy
- Supported all areas within the marketing functions to ensure maximum effectiveness and efficiency in all marketing and sales processes
- Directed analytical data gathering
- Coordinated marketing projects from start to finish.
Transitional Period
05.2018 - 08.2019
Marketing Director
Camelot Mebel
01.2016 - 03.2018
- Developed and implemented marketing offline and e-campaign strategies, increasing the foot traffic on weekdays by 45% and on weekends by 60% in six months
- Managed website creation and developed website content strategy
- Developed and implemented strategies to grow the company's social media audience
- Managed all digital assets including creation and content; promote tenants and events whenever possible
- Managed relationships with contractors - photographer, graphic designers, digital agency
- Developed and managed the creation of photo and video materials, printed materials.
VP Marketing
Greenwall Systems
12.2013 - 12.2015
- Developed marketing plans and promotional activities for the company's brand-new line of software products
- Managed creation of advertising materials and e-mail marketing for B2B
- Directed preparations for participation in international trade shows in Russia, Holland, and Israel.
Head of Marketing
Paloma Service
02.2013 - 11.2013
- Created and managed the marketing department, increased brand awareness by 20%
- Managed the redesign of the site, which eventually increased online sales by 27%
- Developed and implemented a social media strategy, increasing the number of followers from 15% to 25% in 3 months
- Developed marketing budgeting, which increased the efficiency of marketing and promotional activities by 15%
- Developed and implemented a new approach to the website content and increased the number of subscribers by 12%.
VP Marketing
Ernis
07.2010 - 09.2012
- Managed development and redesign of 3 websites simultaneously
- Directed development and creative content of company websites, resulting in a 90% increase in the number of calls and emails from consumers
- Implemented a system of direct customer interactions with designers and architects at Atrium - a high-end bathroom and tiles showroom, increasing the flow of visitors by an average of 25%
- Developed and implemented advertising and marketing policies which led to an outflow of consumers from competitors, which forced them to increase the advertising budget
- Developed and managed a long-term offline and online content strategy for 3 brands simultaneously.
Education
Graduate Degree in Marketing -
The first business school of practical management in Belarus (https://www.academ.by/)
Bachelor of Arts in (BA) Theater Art -
The Belarusian State University of Culture and Arts - Minsk, BY
Skills
- Direct Marketing
- Marketing Management
- Project Management
- Social and Digital Media
- Marketing Communications and Advertising
- Content Marketing
- Digital marketing
- Social media management
- Brand Management
- Marketing Analyst
- Public Relations
- Microsoft Word
- Excel
- Outlook
- Salesforce
- Analytical Thinking
- Project Planning
Certification
- Salesforce Sales Operations, 09/01/22, Present
- Google Project Management Certificate, 07/01/21, Present
- IBM Applied AI Professional Certificate, 03/01/21, Present, IBM
- Artificial Intelligence in Marketing, 01/01/21, Present
- Introduction to Cybersecurity Tools & Cyber Attacks, 12/01/20, Present
- Create A Brand Strategy, 06/01/19, Present
- Advanced Branding, 07/01/19, Present
- Content Marketing: Social Media, 07/01/19, Present
- Leading a Marketing Team, 08/01/19, Present
- Creating a Business Plan, 07/01/19, Present
- Product Innovation for Product Managers, 08/01/19, Present
- Digital Marketing, 07/01/19, Present
- Managing Brand Reputation, 07/01/19, Present
- Product Management: Building a Product Roadmap, 07/01/19, Present
- The Complete Digital Marketing Course, 06/01/19, Present
- Setting a Marketing Budget, 07/01/19, Present
- Marketing Analytics, 06/01/19, Present
Linkedin Profile
https://www.linkedin.com/in/angelikatolstykh/
Languages
Russian
Native or Bilingual
Timeline
Officer Operations
VFS GLOBAL
03.2022 - Current
Officer Operations
Artionis USA Corporation
11.2021 - 03.2022
VP Marketing
E-PR Inc
02.2020 - 04.2020
Marketing Consultant
E-PR Inc
09.2019 - 01.2020
Transitional Period
05.2018 - 08.2019
Marketing Director
Camelot Mebel
01.2016 - 03.2018
VP Marketing
Greenwall Systems
12.2013 - 12.2015
Head of Marketing
Paloma Service
02.2013 - 11.2013
VP Marketing
Ernis
07.2010 - 09.2012
Graduate Degree in Marketing -
The first business school of practical management in Belarus (https://www.academ.by/)
Bachelor of Arts in (BA) Theater Art -
The Belarusian State University of Culture and Arts - Minsk, BY