Angie Macha
Summary
Senior content analyst with extensive experience in digital content creation and strategy. Known for strong collaboration skills, attention to detail, adaptability in fast-paced environments, and stakeholder relations. Adept at leveraging optimized SEO practices, brand standards, and data-driven content to provide the best customer experience and higher conversions. . Consistently delivers results through teamwork and solutions-focused approach.
Overview
11
11
years of professional experience
Work History
Senior Analyst, Content Concierge
HILTON WORLDWIDE
02.2022 - 04.2025
- Managed online content for over 250 high-profile hotels and resorts
- Consulted with stakeholders daily
- Collaborated with cross-functional teams to enhance user experience and increase conversions
- Created and edited digital content leveraging SEO, brand standards, and analytics
- Assisted in developing processes and procedures for new Content Concierge team
- Collaborated on creation of playbook for customized website platform
Analyst, Content Management
HILTON WORLDWIDE
05.2014 - 02.2022
- Created initial web pretense for hotels prior to opening
- Solely responsible for creating initial web presence for more than 100 hotels in China
- Collaborated with team to streamline Localization with New Hotels
- Created and maintained local language sites for 23 languages
- Collaborated with Brand Openings and eCommerce to support hotels
- Managed New Hotels incoming inquiries and requests
- Troubleshoot and resolved various website issues
- Provide ongoing support to improve workflow and processes
- Create and update internal and external documentation
- Proficient in CMS systems: WordPress, Bloomreach, Modx
- Proficient in property information systems and various asset management systems
Education
Bachelor of Arts - Mass Communications (Journalism), English (Writing)
TEXAS STATE UNIVERSITY
SAN MARCOS, TXSkills
- Collaborate well with team members and stakeholders
- Excellent written, verbal and training skills
- Excellent research and problem-solving skills
- Project management
- Initiate collaboration within and across teams as needed
- Eager to take lead on projects
- Client management
- Client relationship management
Timeline
Senior Analyst, Content Concierge
HILTON WORLDWIDE
02.2022 - 04.2025
Analyst, Content Management
HILTON WORLDWIDE
05.2014 - 02.2022
Bachelor of Arts - Mass Communications (Journalism), English (Writing)
TEXAS STATE UNIVERSITY
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