Angie Macha
Senior Content Analyst
Summary
Driven Senior Analyst with exceptional teamwork, leadership, and communication skills. Over 10 years of experience working on large-scale projects and handling daily operational requests. Exceptional technical understanding to meet project deadlines.
Excellent planning and organizational skills. Self-motivated to perform analysis and make recommendations. Strong client management skills, collaboration, and execution.
Overview
11
11
years of professional experience
Work History
Senior Analyst, Content Concierge
HILTON WORLDWIDE
02.2022 - 04.2025
- Managed online content for more than high-profile hotels and resorts
- Consulted with stakeholders on content strategy
- Collaborated with content platforms to enhance user experience and increase conversion rates
- Created and edited digital content leveraging SEO, brand standards, and analytics
- Assisted in developing processes and procedures for new Content Concierge team
- Collaborated on creation of playbook for customized website platform
Analyst, Content Management
HILTON WORLDWIDE
05.2014 - 02.2022
- Created initial web pretense for hotels prior to opening
- Solely responsible for creating initial web presence for more than 100 hotels in China
- Collaborated with team to streamline Localization with New Hotels
- Created and maintained local language sites for 23 languages
- Collaborated with Brand Openings and eCommerce to support hotels
- Managed New Hotels incoming inquiries and requests
- Troubleshoot and resolved various website issues
- Provide ongoing support to improve workflow and processes
- Create and update internal and external documentation
- Proficient in CMS systems: WordPress, Bloomreach, Modx
- Proficient in property information systems and various asset management systems
Education
BACHELOR OF ARTS - Mass Communications (Journalism), English (Writing)
TEXAS STATE UNIVERSITY
SAN MARCOS, TXSkills
Collaborate well with team members and stakeholders
Timeline
Senior Analyst, Content Concierge
HILTON WORLDWIDE
02.2022 - 04.2025
Analyst, Content Management
HILTON WORLDWIDE
05.2014 - 02.2022
BACHELOR OF ARTS - Mass Communications (Journalism), English (Writing)
TEXAS STATE UNIVERSITY
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