Angie Macha
Senior Content Analyst
Summary
Driven Senior Analyst with exceptional teamwork, leadership, and communication skills. Over 10 years of experience working on large-scale projects and handling daily operational requests. Exceptional technical understanding to meet project deadlines.
Excellent planning and organizational skills. Self-motivated to perform analysis and make recommendations. Strong client management skills, collaboration, and execution.
Overview
11
11
years of professional experience
Work History
Senior Analyst, Content Concierge
HILTON WORLDWIDE
Addison, TX
02.2022 - 04.2025
- Managed online content for more than high-profile hotels and resorts
- Consulted with stakeholders on content strategy
- Collaborated with content platforms to enhance user experience and increase conversion rates
- Created and edited digital content leveraging SEO, brand standards, and analytics
- Assisted in developing processes and procedures for new Content Concierge team
- Collaborated on creation of playbook for customized website platform
Analyst, Content Management
HILTON WORLDWIDE
Addison, TX
05.2014 - 02.2022
- Created initial web pretense for hotels prior to opening
- Solely responsible for creating initial web presence for more than 100 hotels in China
- Collaborated with team to streamline Localization with New Hotels
- Created and maintained local language sites for 23 languages
- Collaborated with Brand Openings and eCommerce to support hotels
- Managed New Hotels incoming inquiries and requests
- Troubleshoot and resolved various website issues
- Provide ongoing support to improve workflow and processes
- Create and update internal and external documentation
- Proficient in CMS systems: WordPress, Bloomreach, Modx
- Proficient in property information systems and various asset management systems
Education
BACHELOR OF ARTS - Mass Communications (Journalism), English (Writing)
TEXAS STATE UNIVERSITY
SAN MARCOS, TXSkills
Collaborate well with team members and stakeholders
Excellent written, verbal and training skills
Excellent research and problem-solving skills
Client relationship management
Performance monitoring
Data analysis
Stakeholder communication
Client relationship management
Team collaboration and leadership
Process improvements
Analytical thinking
Time management
Documentation and reporting
Project management
Deadline adherence
Strategic planning
Timeline
Senior Analyst, Content Concierge
HILTON WORLDWIDE
02.2022 - 04.2025
Analyst, Content Management
HILTON WORLDWIDE
05.2014 - 02.2022
BACHELOR OF ARTS - Mass Communications (Journalism), English (Writing)
TEXAS STATE UNIVERSITY