Graduate student at New York University pursuing Masters in Integrated Marketing focusing on Brand Management. Passionate about creating strategic, compelling and creative marketing campaigns for brands that align, resonate and engage with the target audience. As a marketer, I focus on data-driven decision-making to drive any business strategy or investment. Inspired by Coca-Cola’s “Share a Coke” campaign, I understand the power of connecting with customers on a personal level and the importance of tracking customer behaviour to inform future marketing strategies.
TOOLS & TECHNOLOGY Microsoft Office Suite, Google Suite iWork, SPSS Software, Tableau, Canva, Slack, Hubspot, Webex, Share point
SKILLS Brand Marketing, Competitive Strategy, Market Research and Data Analysis (A/B Testing, Regression), Solution Marketing, Content and Creative writing and marketing (LinkedIn, Instagram, Facebook), Blogging, Email Marketing
KEY ATTRIBUTES Innovative, Problem Solver, Creative, Detail oriented, Multi-tasker, Time Management, Communication, Team Player
INTERESTS Theatre, Music (Grade 3 level certified Hindi Classical Singer), Travelling (travelled 15 countries), Sports ( Cricket, Soccer, F1, Tennis – Participated in the Worlds Sports Festival, Austria), Advertising, Technology & Marketing trends
Research Paper – ‘Construction Project Management Amidst Covid-19 Pandemic'
Founder - Manipal Attire Project (Social Service Organization)
Spearheaded & operated a 19-member team, providing reusable clothes to 600 underprivileged people in 3 months
Production Head – Aaina Dramatics ( Official Dramatics Society )
Organized, directed or acted in all main productions and plays conducted by college, intercollege or cultural festivals
Trainee – European Organization for Nuclear Research – CERN, Geneva, Switzerland
Conducted research on the CMS Collaboration – Accelerator, in which the God Particle (Higgs Boson) was discovered