Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Anil Madithati

Tracy

Summary

I'm a GTM systems leader and Salesforce Certified Architect with 16+ years of experience architecting scalable, compliant revenue operations for high-growth SaaS companies. I hold a Master's in Electrical Engineering (MSEE) from San Francisco Bay University and have led digital transformation initiatives across Quote-to-Cash (Q2C), CPQ, and product-led growth (PLG) ecosystems. My focus is on building AI-powered, enterprise-grade systems that accelerate sales velocity, streamline operations, and support IPO readiness. I bring deep expertise in Salesforce, Microsoft platforms, and integration frameworks-including MuleSoft, Boomi, Jitterbit, and TIBCO-to unify GTM, finance, and customer success workflows. I've played critical roles at ForgeRock, Fivetran, Wasabi, Airtable, and Samsara—leading large-scale system implementations and integrations foundational to their revenue engines and GTM strategy. I'm currently contributing to a provisional patent focused on AI-driven diagnostics and test automation for Salesforce & GTM systems, and I serve as a judge for the Society of Women Engineers (SWE) and the Business Intelligence Group. I also review technical manuscripts for publishers such as Manning Publications, O'Reilly Media, and Apress, offering expert feedback on topics like cloud architecture, Salesforce, and AI-led automation. Additionally, I advise early-stage startups on product architecture, compliance, and operational scale, and regularly publish thought leadership - including a recent article on DevX.com covering enterprise data integration and AI-powered GTM systems.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Director, Enterprise Business Systems

Wasabi Technologies
11.2024 - Current

Enterprise Business Technology | Salesforce & CPQ Architect

Fivetran
Oakland
10.2022 - 10.2024
  • Led end-to-end application lifecycle management for go-to-market systems, including Salesforce and CPQ, aligning business needs with scalable technical solutions. Partnered cross-functionally to deliver seamless user experiences and support Fivetran's revenue growth strategy.
  • Architected and managed integrations across Salesforce, NetSuite, Zendesk, and internal tools, ensuring accurate and timely data flow.
  • Drove cross-team alignment and automation by establishing standardized workflows and data quality governance.
  • Created technical design documents, translating complex business requirements into actionable user stories and scalable solutions.
  • Championed system performance improvements and technical debt remediation across the GTM application stack.
  • Oversaw Release, QA, and Support functions to ensure stable, secure, and well-tested deployments.
  • Mentored team members, fostering skill development, ownership, and delivery excellence.
  • Led Product-Led Growth (PLG) automation, implementing a scalable platform events framework to support trial-to-paid transitions, plan changes, and renewals.
  • Enabled a customer-centric buying journey by building a unified framework for all self-service actions under the PLG motion.

Enterprise Business Technology | Salesforce & CPQ Architect

Airtable
San Francisco Bay Area
06.2021 - 10.2022
  • Directed the architecture, deployment, and operational support of Salesforce, CPQ, and other GTM platforms, enabling scalable growth and ensuring system resilience. Collaborated cross-functionally to align technical solutions with strategic business priorities.
  • Led system design and implementation across Salesforce, CPQ, and third-party GTM tools, ensuring scalability and future-readiness.
  • Managed platform health, security, and performance, overseeing API strategy, data integrity, and user experience.
  • Partnered with product managers and business analysts to translate requirements into actionable solutions aligned with departmental roadmaps.
  • Orchestrated agile software development lifecycle, including design, peer code reviews, and release management for consistent, high-quality delivery.
  • Oversaw CI/CD pipelines, sandbox strategy, and compliance frameworks, aligning with SOX and internal audit requirements.
  • Enforced SDLC best practices and coding standards, accelerating technical debt reduction and long-term maintainability.
  • Mentored Salesforce developers, driving team capability and fostering a culture of collaboration and innovation.
  • Acted as a key escalation point for complex technical issues, ensuring resolution and maintaining project momentum.
  • Streamlined platform operations by aligning DevOps practices with business goals and integrating security controls into deployment processes.

Enterprise Business Technology | Salesforce & CPQ Architect

Samsara
San Francisco Bay Area
03.2020 - 06.2021
  • Led the strategic architecture and operations of Samsara's go-to-market systems, supporting 1,500+ internal users across Sales, CPQ, Contract Lifecycle Management, and Customer Support. Balanced technical leadership with people management to drive platform scalability, automation, and team performance.
  • Streamlined CI/CD processes to enhance release velocity and system reliability.
  • Implemented QA automation strategies, reducing deployment timelines and improving production stability.
  • Integrated Salesforce Event Monitoring with Splunk to proactively monitor system performance.
  • Developed a Unit of Work framework for Apex, optimizing DML execution and reducing runtime by 70% (36s → 11s).
  • Maintained continuous performance and security audits to ensure long-term platform sustainability.

Enterprise Business Technology | Salesforce & CPQ Architect

ForgeRock
San Francisco Bay Area
03.2018 - 03.2020
  • Promoted from Salesforce Architect to Senior Manager, leading the architecture, delivery, and strategic roadmap of ForgeRock's GTM systems across Salesforce, CPQ, RevSym, Intacct, and Jitterbit. Drove cross-functional initiatives to scale CRM, billing, and finance platforms through automation, integration, and governance.
  • Led full lifecycle delivery of Lead-to-Cash and product integration solutions across Salesforce, CPQ, and financial systems.
  • Developed scalable technical roadmaps and designed multi-system integrations, including custom CPQ and RevSym configurations.
  • Facilitated POCs and technical designs, ensuring compliance, security, and audit-readiness across enterprise tools.
  • Introduced modern Apex trigger frameworks, improving performance and maintainability.

Salesforce & CPQ Architect

Nokia Technologies
Sunnyvale
11.2015 - 02.2016
  • Led the architecture, optimization, and secure integration of Salesforce at Nokia Technologies, driving system performance, compliance, and cross-functional collaboration across key GTM and support functions.
  • Designed and implemented secure Salesforce frameworks with built-in encryption and data purge logic to meet compliance standards.
  • Developed automated purge mechanisms using custom fields, batch Apex, triggers, and schedulers for sensitive record cleanup.
  • Improved system resilience and scalability by enforcing coding best practices under high data volume conditions.
  • Managed complex integrations, including: Kafka + Salesforce for real-time sync, ExactTarget for campaign management, TimeTrade for advisor calendar coordination.
  • Guided OAuth, REST API, and Bulk API implementations for scalable external connectivity.
  • Led deployment strategy using ANT, Jenkins, and GitLab CI/CD pipelines, improving release velocity and code quality.
  • Supported large-scale data migration and cleansing efforts, maintaining platform integrity during transitions.
  • Mentored internal dev teams on environment management, deployment strategies, and integration best practices.

STAFF SALESFORCE ENGINEER

Financial Engines
Sunnyvale
05.2015 - 11.2015
  • Led enterprise Salesforce development and integration initiatives to strengthen client engagement through Salesforce Service Cloud, supporting Financial Engines' digital service transformation.
  • Designed and developed Apex classes, Visualforce pages, and custom controllers to support core business logic and client-facing workflows.
  • Integrated a legacy Java Beans-based application with Salesforce Customer Portal, enabling secure data sharing and personalized financial insights.
  • Collaborated with cross-functional teams to define data mapping, authentication models, and session handling between Salesforce and Java applications.
  • Built custom APIs and web services to support bi-directional integration with backend systems.
  • Optimized performance by refining SOQL queries, monitoring governor limits, and tuning batch processes.
  • Enhanced Customer Portal usability with custom branding, secure login experiences, and dynamic content presentation.
  • Participated in deployment planning and validation cycles, ensuring secure, seamless production rollouts.

Sr. Salesforce Developer

Riverbed Technology
San Francisco Bay Area
04.2010 - 05.2015
  • Led the end-to-end development and implementation of scalable Salesforce solutions supporting Riverbed's evolving GTM, support, and licensing operations.
  • Designed and built key Salesforce features integrated with a custom homegrown CPQ platform ('Powerstrip' built in PHP), the Key Server licensing portal, Oracle Order and Billing, Customer Master, and Support systems-ensuring system scalability, performance, and maintainability.
  • Owned production support for critical customer-impacting issues, driving timely resolution and root cause analysis.
  • Directed cross-functional integration efforts between Salesforce and legacy Riverbed systems, enabling seamless operational workflows and data flow.
  • Partnered with business stakeholders to align technical architecture with strategic objectives, translating roadmap priorities into scalable solutions.
  • Led technical design sessions and authored comprehensive documentation to support development, QA, and release efforts.
  • Oversaw system architecture across GTM platforms, ensuring alignment with SDLC principles and long-term technical sustainability.
  • Provided executive guidance on Salesforce platform investments, articulating business value and ROI.
  • Mentored junior developers, improving team capability, code quality, and delivery velocity.
  • Developed and enforced test plans and QA best practices to ensure high release confidence and system stability.

Salesforce Developer/Consultant

Move, Inc.
Westlake Village
10.2009 - 04.2010
  • Delivered Salesforce implementations across Sales, Marketing, and Customer Service teams, optimizing processes and strengthening platform capabilities through secure configuration and system integrations.
  • Translated business requirements into actionable Salesforce solutions through close collaboration with key stakeholders.
  • Implemented New Voice Media CTI, improving productivity and responsiveness across Sales and Support teams.
  • Managed end-to-end deployments to production, ensuring seamless transitions with minimal user disruption.
  • Administered user roles, profiles, validation rules, and security tokens to enforce platform security and compliance.
  • Designed workflows and approval processes to streamline opportunity, product, and asset management.
  • Integrated OKTA with Salesforce for SSO, enhancing user access control and experience.
  • Configured Qualtrics Survey within Salesforce, enabling automated survey distribution and data capture.

Education

Masters - MSEE

San Francisco Bay University
04.2009

Bachelor of Technology - Electronics & Communications

Jawaharlal Nehru Technological University
01.2007

Skills

  • Sustainability practices
  • CPQ systems expertise
  • Salesforce architecture
  • API strategy development
  • Data integration solutions
  • Technical design principles
  • Cross-functional collaboration
  • Agile methodologies
  • Process automation techniques
  • Technical documentation skills
  • Systems optimization strategies
  • Problem-solving abilities
  • Strategic planning expertise
  • Team leadership skills
  • Stakeholder engagement strategies
  • Performance management systems
  • People management techniques
  • Goal setting frameworks
  • Employee development initiatives
  • Artificial intelligence applications
  • Python programming proficiency

Certification

  • Salesforce Certified Application Architect
  • Salesforce Certified Sharing and Visibility Designer
  • Microsoft Certified Technology Specialist
  • Salesforce Certified Platform Developer I
  • Salesforce Certified Platform App Builder

Timeline

Director, Enterprise Business Systems

Wasabi Technologies
11.2024 - Current

Enterprise Business Technology | Salesforce & CPQ Architect

Fivetran
10.2022 - 10.2024

Enterprise Business Technology | Salesforce & CPQ Architect

Airtable
06.2021 - 10.2022

Enterprise Business Technology | Salesforce & CPQ Architect

Samsara
03.2020 - 06.2021

Enterprise Business Technology | Salesforce & CPQ Architect

ForgeRock
03.2018 - 03.2020

Salesforce & CPQ Architect

Nokia Technologies
11.2015 - 02.2016

STAFF SALESFORCE ENGINEER

Financial Engines
05.2015 - 11.2015

Sr. Salesforce Developer

Riverbed Technology
04.2010 - 05.2015

Salesforce Developer/Consultant

Move, Inc.
10.2009 - 04.2010

Masters - MSEE

San Francisco Bay University

Bachelor of Technology - Electronics & Communications

Jawaharlal Nehru Technological University

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