ANISHA RAMESHANANDA SOMAYAJI
Atlanta,GA
Summary
Digital Marketer specializing in Conversion Rate Optimization (CRO) with proven success in driving growth through data-driven A/B testing and user insights. Proficient in utilizing tools such as VWO, GA4, and Shopify Analytics to enhance conversions and optimize customer journeys. Expertise in managing and refining Facebook and WhatsApp campaigns to maximize ROI. Holds a Master’s in Marketing and relevant certifications, effectively merging technical skills with strategic marketing approaches.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Conversion Rate Optimization Analyst
ConvertPolo
08.2024 - Current
- Led A/B testing with VWO and Varify, improving Add-to-Cart (+18%), Checkout Initiation (+12%), and Conversion Rate (+9%) with statistical confidence.
- Analyzed user behavior and funnel drop-offs using GA4 and Shopify Analytics to create test hypotheses.
- Delivered annotated wireframes to UX/UI for data-driven design alignment.
- Presented weekly test results and upcoming test ideation to clients using heatmaps, session recordings, and analytics insights.
- Built and maintained Looker Studio dashboards to track CRO KPIs and visualize outcomes.
- Prepared weekly Google Slides decks and documented tests, results, and prioritization in Google Sheets.
- Ensured ongoing client communication to refine CRO strategies based on data and feedback.
Performance Marketing Analyst
Messold Technologies
11.2021 - 10.2022
- Planned and optimized Facebook campaigns for three e-commerce brands, increasing ROAS from 2x to 4.2x.
- Conducted brand research, competitor analysis, and audience profiling using SimilarWeb to improve targeting.
- Analyzed KPIs using Facebook, Google Analytics, and Shopify, and leveraged Microsoft Clarity session recordings and GA4 funnel data to understand user behavior and develop CRO strategies that minimize drop-offs and improve the conversion rate.
- Used Excel Pivot Tables and VLOOKUP for data analysis to identify trends and inform decisions
- Executed WhatsApp marketing for cart recovery, retention, and promotions
- Managed monthly media planning with customized ad creatives across funnels and formats
Software Developer
Tata Consultancy Services Limited
Electronic City
08.2020 - 10.2021
- Skillfully designed user interfaces for intelligent BOTs using JavaScript, playing a pivotal role in the team’s acquisition of patents.
- Executed two projects, one focusing on UX/UI testing and the other on SSA code testing.
- Crafted comprehensive user guidelines for 5 BOTs and UIs, ensuring intuitive and user-friendly interactions.
Intern Bachelors App Engineer
HONEYWELL TECHNOLOGY SOLUTIONS
01.2020 - 06.2020
- Developed a tool called CPL Tool Analyzer using VBA Language to reduce the time and fasten the process of investigation of CPL files containing 50K plus data.
- Underwent around 15 training sessions in the Simulation Lab and got cockpit exposure to learn B787, B777, and B757 benches.
- Collaborated with a mentor of mine to enhance the clarity and effectiveness of the bench usage guidelines.
Education
Master of Science - Marketing & Certificate in Brand And Customer Management
Georgia State University, J. Mack Robinson College of Business
Atlanta, GA08.2024
Bachelor of Engineering - Electronics & Communication
M.S. Ramaiah Institute of Technology
Bangalore 08.2020
Skills
- A/B testing
- VWO
- Google Analytics
- Looker Studio
- Shopify analytics
- Web analytics
- Facebook Ads Manager
- Microsoft Clarity
- Data analysis
- MS Excel
- Conversion rate optimization
- Landing page optimization
- Performance marketing
- User behavior analysis
- Media planning
- Client communication
- Data visualization
- Campaign management
- Search engine optimization
- HTML and CSS
- Digital marketing
Projects
Data & Digital Marketing Analytics (02/24–04/24)
Analyzed Thunderbird’s website data using Excel and Looker Studio. Performed data cleaning and used pivot tables to uncover insights that supported growth recommendations.
Social Media Intelligence – RCB Marketing (02/24–04/24)
Created strategies to increase admissions, improve student retention, and strengthen the Robinson brand based on social listening insights.
Consumer Behavior Research – LEGO (08/23–10/23)
Conducted primary and secondary research to provide actionable recommendations for driving brand growth.
Digital Marketing Projects (01/23–06/23)
Developed SEO strategies for Organic India and Flinkit. Planned a Meta campaign budget for Dame Essentials. Created a content calendar and brand strategy for a Red Bull event.
Honors And Leadership Activities
- Member of Golden Key International Honor Society for academic performance at Georgia State University
- Vice President Public Relation (2022-2023) of Bantwal Speech Weavers Toastmasters Club
- Brand Analysis for Tata 1Mg and Disney Hotstar (Won the best project award)
- Completed English 8th grade exam from Trinity School of London
Certification
- The Complete Conversion Rate Optimization Course, Udemy
- Introduction to website CRO, Simplilearn
- Hootsuite Platform Certification
- Hootsuite Social Media Marketing Certification
- Google Analytics Certification
- Talkwalker Beginner Certification
- Talkwalker Platform Navigator
- Digital Marketing Pro Course, MyCaptain
- Fundamentals of Digital Marketing, MyCaptain
- Search Engine Optimization, MyCaptain
- Performance Marketing: Facebook & Instagram, MyCaptain
- Social Media Marketing, MyCaptain
- Email Marketing, Hubspot
- SEO basics, Ahrefs
- MySQL for Data Analytics and Business Intelligence
Timeline
Conversion Rate Optimization Analyst
ConvertPolo
08.2024 - Current
Performance Marketing Analyst
Messold Technologies
11.2021 - 10.2022
Software Developer
Tata Consultancy Services Limited
08.2020 - 10.2021
Intern Bachelors App Engineer
HONEYWELL TECHNOLOGY SOLUTIONS
01.2020 - 06.2020
Master of Science - Marketing & Certificate in Brand And Customer Management
Georgia State University, J. Mack Robinson College of Business
Bachelor of Engineering - Electronics & Communication
M.S. Ramaiah Institute of Technology
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